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Idea to Startup

Idea to Startup

Brian Scordato | Tacklebox

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
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Top 10 Idea to Startup Episodes

Goodpods has curated a list of the 10 best Idea to Startup episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Idea to Startup for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Idea to Startup episode by adding your comments to the episode page.

Idea to Startup - How to Create a Strategy For Your Startup
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02/14/24 • 22 min

Today, we'll talk about strategy - what good (and bad) strategy looks like for startups, and how most early-stage companies lack any strategy at all. Using a framework from Good Strategy/Bad Strategy, we'll explore the three core elements: diagnosis, guiding policy, and coherent action. We'll examine strategies from a stand-up comedian and GoPro as examples, before applying the framework to craft a strategy for launching a successful children's book.

00:29 The Skeptical Startup
1:58 Strategies vs Goals
3:58 The Comedian Story
8:50 Smooth Jazz
9:30 Bad Strategy
11:38 Fluff
12:12 Failure to Face the Challenge
13:19 Mistaking Goals for Strategy
14:50 GoPro
17:16 The Kernel of a Successful Children’s Book
19:56 Guiding Policy
20:50 Coherent Action
21:24 The End + You

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Idea to Startup - How to Pick Your Startup's First Customer
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04/03/24 • 33 min

Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully.
Conversely, if you choose the right first customer, you'll set yourself up for serious growth.
We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup.

Timestamps
00:27 First Time Entrepreneurs vs. Second Time Entrepreneurs
03:20 The Idea: Personality-Based Management
06:29 Why You, Why At All, Why Now
08:55 Byldd
09:55 The Story of Your Successful Startup
15:35 The Five Necessary First Customer Characteristics
16:41 Characteristic One: Pain
21:51 Characteristic Two: The Knowledge Spectrum
25:43 Characteristic Three: Measurement
28:24 Characteristic Four: Influence
29:48 Characteristic Five: Frequency
31:45 The End

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Idea to Startup - How to Find a Differentiator (ITS Classic)
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11/22/23 • 18 min

Today we'll outline two frameworks that'll help you find a meaningful differentiator. We'll use a bunch of examples to show how Inversion + Before and After can change your business. A baseball academy, Krispy Kreme, and Nutrisystem help show us the way to a product your customers will happily overpay for.

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Fewer companies were started in 2019 than in 1970. That’s preposterous. This is the single best time in human history to start a company - so why aren’t more people doing it? Season Two of Idea to Startup digs into why. Brian speaks with successful founders about how they navigated the tricky early stages, and delivers solo episodes on tactics founders can implement to start something in 2020. This is the year to start your company, and this is the podcast to help you do it. See you January 8th.

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Idea to Startup - How Do You Find Founder/Startup Fit?
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06/12/19 • 16 min

You need two things to build a great startup: specific knowledge and a lever to amplify that knowledge. On today’s pod, we’ll start a CBD startup with specific knowledge and leverage mind, and hear how Tejas, founder of Via, (a Tacklebox founder) was able to build a great business on the back of a mental model.

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We leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business.

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Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built a purpose-driven brand that's removed over 2 million pounds of trash from the ocean. He talks through the earliest days - how driving up and down the east coast selling t-shirts gave him the foundation to build an omni-channel brand - and the tradeoffs necessary to build a profitable brand that also has a clear philanthropic North Star.

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Idea to Startup - You Should Start a Startup in 2020
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01/08/20 • 17 min

Fewer new businesses were started in 2019 than in 1970. That's terrible. We look at the two cognitive biases holding you back, and lay out a framework to help you overcome them and start your startup.

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Idea to Startup - 20-ish Minute Skill: The Concierge MVP (ITS Classic)
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02/21/24 • 26 min

Today's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time.

00:00 - Opening and introduction
02:00 - The chicken and egg startup
04:50 - The value of a Concierge MVP
07:20 - The four steps of a Concierge MVP
11:00 - Example story of coaching service Concierge MVP
14:20 - Challenges with selling/positioning the Coaching MVP
18:30 - Learning from Concierge MVP results
22:45 - The End - Momentum

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Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How?

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FAQ

How many episodes does Idea to Startup have?

Idea to Startup currently has 227 episodes available.

What topics does Idea to Startup cover?

The podcast is about Marketing, Entrepreneur, Entrepreneurship, Startup, Startups, Podcasts and Business.

What is the most popular episode on Idea to Startup?

The episode title 'How to Build The Right Thing (Introducing the Product Pyramid Framework)' is the most popular.

What is the average episode length on Idea to Startup?

The average episode length on Idea to Startup is 24 minutes.

How often are episodes of Idea to Startup released?

Episodes of Idea to Startup are typically released every 7 days.

When was the first episode of Idea to Startup?

The first episode of Idea to Startup was released on Apr 5, 2019.

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