IAB Europe : Digital Dawn podcast

In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe’s new policy event, Advertising Horizons.
Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider’s look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.
For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited)

In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streaming, focusing on the rise of Free Ad-Supported Streaming TV (FAST) in Europe. Join us as we explore key insights from Samsung TV Plus Europe report, "The FAST and the Curious," and uncover what this means for viewers, advertisers, and the industry overall.
Get the report: https://go2.samsungads.com/l/1005352/2024-05-08/2wkqz

In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in 2024.
Wayne Tassie and Rob discuss agency talent, the integrated client model, and what brands want over the next 12 months.
They also debate what solutions will win in the post-third-party cookie era, with advice to brands on what they need to do to prepare. It’s a must-listen and a great way to kick off this new series.

Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe.
They explore Comscore’s incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation packed with actionable insights for marketers navigating the European landscape.

In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what comes next. Tune in and discover more.