IAB Europe : Digital Dawn podcast

We're back with a Trust and Transparency season special!
Over the next few weeks, we will be taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry.
In the first episode of our Trust and Transparency series special, IAB Europe's Chief Economist, Daniel Knapp talks to David Goddard, Vice-President of Business Development at DoubleVerify on the subject of disinformation.
They delve into what disinformation is, discuss how we can fight it as an industry, and talk about the future of digital advertising and what needs to happen in order for us to overcome it.

In this episode our CMO, Helen Mussard, is joined by Remi Boudard, CTV Sales Lead, Global Media Sales at Microsoft. Broadcasting live from our prestigious event, Interact in Madrid, they delve into the world of advanced TV, exploring how advanced TV has revolutionised our TV viewing experience and examining the exciting opportunities it offers for brands. Tune in for a thought-provoking discussion on the evolving advertising landscape!

In our latest episode Marie-Clare Puffett, Marketing & Insights Director at IAB Europe, speaks with James Collins, SVP Media at Rakuten Advertising, about AVOD and the role it plays in economic uncertainty and the media mix. They discuss what it means for advertisers, what actions should be taken, and how AVOD will evolve over the next couple of years.

In this episode, Marie-Clare Puffett, Senior Manager, Marketing and Industry Programmaes at IAB Europe talks to Anthony Lamy, VP EMEA, Client Partnerships at VidMob.
They discuss the importance of making informed creative decisions in digital advertising, whether creativity and tech can work together, and the future of creative optimisation in our industry.

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need for measurement standards in Retail Media, exploring how Retail Media Networks (RMNs) and buyers can support standardisation efforts.
They discuss the challenges of implementing these standards, the tools needed to accelerate progress, and the future of evolving standards to meet industry needs.Find out more about IAB Europe’s measurement standards here.