Play A Theremin

Scott Ruston is a Research Professor with Arizona State University’s Global Security Initiative, a university-wide interdisciplinary hub for researching complex challenges in the global security arena. He directs the Center on Narrative, Disinformation & Strategic Influence, leading research teams that combine humanities, social science and computer science in order to better understand manipulations of the information environment and develop technologies to identify malign influence activities. Also a member of ASU’s Center for Strategic Communication, Professor Ruston’s research focuses on the socio-cultural dimensions of the information domain. He has applied his expertise in narrative theory and media studies to a variety of counter violent extremism and counter violent extremist ideology research contexts, including: analysis of extremist narratives; strategies for counter or alternative narratives; and the neurobiology of narrative comprehension.

He is co-author of Narrative Landmines: Rumors, Islamist Extremism and the Struggle for Strategic Influence (Rutgers University Press, 2012), as well as articles on strategic communication, extremist videos and the narrative potential of new media technologies. He has presented widely on topics intersecting disinformation and propaganda, media, narrative/counter-narrative and terrorism to military, academic and non-governmental organization audiences. Current research projects focus on analysis of propaganda and information operations in so-called Gray Zone operations, as well as narrative-based interventions influencing attitude, belief and behavior in organizational culture.

Narrative Disinformation and Strategic Influence section of the ASU Global Security Initiative website

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Remarks

You hear the expression a lot about “controlling the narrative.” For me I hear it mostly on fictional tv shows, where some character has to make sure that reporters tell the story about that character in a way that’s most advantageous to him. He and his handlers frame any details in such a way that the character is presented as a good guy or has been unjustly accused.

I didn’t really think about the mechanics of it all until my conversation with this week’s guest, Scott Ruston. I invited Scott on the podcast because there is so much controversy in what he calls our information environment. I wanted to understand how others can believe what seems to me to be so patently false. What has gotten us to this place and what can we do about it.

Scott Ruston is an expert in the field of narrative disinformation, and teaches and researches it at the university level. As such, our conversation gets pretty theoretical and cerebral. One of many things I admired in his explanation is how neutral he stays as he describes what’s going on. The rhetorical devices are used by all sides, and thoughtful people from all points of view can learn from him without feeling judged.

My hope is that you will take away a new awareness of the the techniques at work and what you can do to counter them.

Full transcript available at ialwayswantedto.net