Data Analytics in the World of Television, with Sarah Moore

In this episode, Jason talks to Sarah Moore, Chief Data Intelligence Officer at NOW (formerly NowTV), about audience acquisition and retention in the fast-paced world of television.

When it comes to accessing large amounts of data in a fast-paced environment such as television, preparation and scalability is key. Without the right level of sophistication in your data frameworks, there is the potential to miss capturing important data which a business can potentially use to improve.