How We Smell

09/07/22 • 34 min

How do we smell? What role does our sense of smell play in our closest relationships? And how are brands creating scents to keep us coming back for more?

In this episode of How We’re Wired, join evolutionary anthropologist Dr Anna Machin as she unpicks the science of smell, from how your sense of smell changes over your lifetime to a visit to a perfumer creating olfactory memories.

With special thanks to Duncan Boak, Carl Philpott, and Dawn Goldworm.

How We’re Wired is a Fresh Air Production for The Bertarelli Foundation. Follow now so you never miss an episode.

https://www.fifthsense.org.uk/

See omnystudio.com/listener for privacy information.

How do we smell? What role does our sense of smell play in our closest relationships? And how are brands creating scents to keep us coming back for more?

With special thanks to Duncan Boak, Carl Philpott, and Dawn Goldworm.

How We’re Wired is a Fresh Air Production for The Bertarelli Foundation. Follow now so you never miss an episode.

https://www.fifthsense.org.uk/

See omnystudio.com/listener for privacy information.

Previous Episode

Focus - Why We Forget

Why does our memory sometimes fail us? Would you recognise an implanted memory? And what implications do the risks of false memories have for society?

In this Focus episode of How We’re Wired, join producer Dr Eva Higginbotham as she explores the murky depths of our imperfect memories; from whether a brain scan can identify whether a memory is true or false to the potential for memory-numbing drugs as a treatment for PTSD.

With special thanks to Daniel Schacter.

How We’re Wired is a Fresh Air Production for The Bertarelli Foundation. Follow now so you never miss an episode.

See omnystudio.com/listener for privacy information.

Next Episode

Focus – How We Taste

How do we taste? What evolutionary benefit is there to tasting bitter and sour? And why should you think about wearing noise-cancelling headphones on planes if you want to enjoy your food?
In this Focus episode of How We’re Wired, join producer Dr Eva Higginbotham as she uncovers the neuroscience underpinning taste, from how you can optimise dishes using synergistic umami to a test to discover if you’re a supertaster.
With special thanks to Robert Parks and Barry Smith.
How We’re Wired is a Fresh Air Production for The Bertarelli Foundation. Follow now so you never miss an episode.

See omnystudio.com/listener for privacy information.