Janina Urbach | How I Tested a Dog Shower

04/17/24 • 35 min

In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product.

The idea came from a customer interview and they validated the need through desk research and conversations with dog owners and groomers.

They used pretotyping and 3D printing to test and iterate the product.

They also used data to make decisions, including A/B testing and pre-sales. They learned from missteps, such as over-engineering the MVP, and applied their learnings to new projects.

Janina recommends using customer profiles and value proposition canvases to manage experiments.

In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product.

The idea came from a customer interview and they validated the need through desk research and conversations with dog owners and groomers.

They used pretotyping and 3D printing to test and iterate the product.

They also used data to make decisions, including A/B testing and pre-sales. They learned from missteps, such as over-engineering the MVP, and applied their learnings to new projects.

Janina recommends using customer profiles and value proposition canvases to manage experiments.

Previous Episode

Dave Masters | How I Tested Buying and Selling Homes

In this conversation, Dave Masters, Director of Product at Realtor.com, shares his insights on testing and experimentation in big companies.

He discusses the need for testing and how to break out of the feature factory mindset. Dave shares a case study on how they tested a new product idea using customer interviews and concierge testing.

He also talks about the value of using customer quotes in experiments and the differences between concierge and Wizard of Oz experiments. Dave provides tips for product managers in big companies who want to champion experimentation and shares his contact information for further discussion.

Next Episode

Markus Müller | How I Tested a B2B MedTech Compliance Product

Markus Muller, co-founder of Flinn, shares his journey of testing ideas and building a business in the healthcare industry.

He emphasizes the importance of testing assumptions and using experiments to validate ideas. Markus discusses the use of LOIs (Letters of Intent) as a tool to gain commitment from potential customers.

He also highlights the value of co-creation with customers and the need to balance risk in heavily regulated industries. Overall, Markus provides insights into the testing mindset and its application in building a successful business.