Chris Guest | How I Tested Custom Fitted Eyeglasses

03/20/24 • 42 min

In this conversation, Chris Guest discusses the importance of understanding problem perception and the nuances of desirability testing.

He shares insights from his experience with Topology Eyewear, where they tackled the problem of ill-fitting glasses. Chris explains the Problem Perception Spectrum and how it helped them position and communicate their solution. He also emphasizes the need to find early adopters who resonate with the problem and shares his favorite experiments, including a concierge MVP for Topology Eyewear.

Chris Guest shares his experience setting up a pop-up store to test the desirability of a product. He explains how they controlled the experiment and measured interest and feedback from customers. The pop-up store was a success, leading to further scaling and growth.

Chris also discusses the transition from desirability to feasibility and viability, and the importance of trust in the customer experience. He concludes by introducing his current work on traction design and the need to validate market opportunity early on in the startup process.

In this conversation, Chris Guest discusses the importance of understanding problem perception and the nuances of desirability testing.

Next Episode

Dave Masters | How I Tested Buying and Selling Homes

In this conversation, Dave Masters, Director of Product at Realtor.com, shares his insights on testing and experimentation in big companies.

He discusses the need for testing and how to break out of the feature factory mindset. Dave shares a case study on how they tested a new product idea using customer interviews and concierge testing.

He also talks about the value of using customer quotes in experiments and the differences between concierge and Wizard of Oz experiments. Dave provides tips for product managers in big companies who want to champion experimentation and shares his contact information for further discussion.