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How I Made it in Marketing

Daniel Burstein

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also...This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).
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“We don’t look deep enough; so, we don’t think deep enough,” Flint McGlaughlin teaches in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/sessions/website-wireframes/).

When I brought up this lesson with our latest guest, and the complex thinking that needs to go into our marketing, she said, “I love how you mentioned psychology because I think that is such a critical part of it...” and went on to share the deep thinking that must focus business strategy and prioritize the tasks necessary to achieve that strategy.

You can hear that lesson, and many more lesson-filled stories, from Tara Robertson, Chief Marketing Officer, Bitly (https://bitly.com/), on this episode of the How I Made It In Marketing podcast.

Robertson has managed teams of 50 people in her career and is currently in charge of a team of 20 people (and growing).

Bitly has 10 million monthly website visitors. In 2017, Bitly raised $63 million in additional funding from Spectrum Equity, which gave the growth equity firm a majority stake in Bitly.

Listen to my conversation with Robertson using this embedded player or click through to your preferred audio streaming service using the links below it.

Stories (with lessons) about what she made in marketing

Some lessons from Robertson that emerged in our discussion:

  • You don't know what you don't know.
  • Focus and prioritization are critical to your success.
  • Marketing shouldn't be about driving demand; it's about driving value.
  • Never be afraid to ask for help.
  • Form a shine crew.
  • Understand bias.

Related content mentioned in this episode

MarketingSherpa (https://www.marketingsherpa.com/) – marketing case study articles

How I Made It In Marketing podcast (https://marketingsherpa.com/podcast)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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“Make the object of your headline the psychological driver of the offer,” Flint McGlaughlin taught in Headline Examples: 3 ways to load your predicate with value (https://meclabs.com/course/sessions/headline-examples/).
I thought of this lesson when my latest guest told me about her marriage, and how her husband was her most important career choice.

It struck me that I’ve learned a lot about marketing from marriage (and vice versa). For example, my wife may have very different psychological drivers for a decision or a choice, and I have to understand hers, and make that the object of our conversation. (It seems obvious when I type it up now but seeing something from another person’s perspective is one of the hardest things we do because we are so blinded by our own perspective).
So, I asked my latest guest what she learned about marketing from marriage as well. You can hear that lesson and many more lesson-filled stories as Radhika Duggal, Chief Marketing Officer, Super (https://www.super.com/), shares insights from her career.
Duggal currently manages a team of 30 people at Super and has managed budgets of $100 million in her career.
Super is an AI-driven platform that helps consumers save money. It is backed by Inovia Capital, Lion Capital, NBA star Steph Curry, and several other venture capital firms. It has raised over $100 million in funding and surpassed $1 billion in sales.
Stories (with lessons) about what she made in marketing
Some lessons from Duggal that emerged in our discussion:

  • People think you need vastly different skills in startups vs. large companies, but it’s not true.
  • Your partner is your most important career choice.
  • Your customer is your most important stakeholder.
  • Your home life needs to have the infrastructure to support your work life.
  • Have conviction, and then don’t give up.

Related content mentioned in this episode
Customer Experience: Take risks, fail early, and learn fast (https://www.marketingsherpa.com/article/interview/customer-experience)
Marketing Career: You must be your company’s corporate conscience (https://marketingexperiments.com/social-marketing/corporate-conscience)
How I Made It In Marketing podcast (https://marketingsherpa.com/podcast)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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This article was published in the MarketingSherpa email newsletter.

“Attention precedes interest. Interest precedes engagement; engagement proceeds relationship,” Flint McGlaughlin teaches in Headline Writing: 4 principles that could drive down your website bounce rate (https://meclabs.com/course/sessions/headline-writing/).

When I asked my latest guest how she builds those relationships with her marketing, she talked fondly of learning directly from real people, whether in her early days in a trade show booth or more recently using digital technology. The end goal of listening to customers is the same – to help her organization and team of marketers understand customers as real people, which will ultimately help them build more relationships with customers.

You can learn the story behind that lesson from Michelle Huff, Chief Marketing Officer, UserTesting (https://www.usertesting.com/), along with many more lesson-filled stories from her career, on the latest episode of the How I Made It In Marketing podcast.

Huff manages a team of 65 at UserTesting. UserTesting is a publicy traded company on the New York Stock Exchange. It reported $147.4 million in revenue in 2021, up 44% year-over-year.

Stories (with lessons) about what she made in marketing

  • Obstacles are opportunities, if you choose to view them as opportunities.
  • Utilize customer empathy when trying to involve the customer in marketing efforts.
  • Surround yourself with the right people.
  • Marketers should get involved with the sales team to learn from them.
  • To learn about how your product really works, teach someone else.
  • Become a true partner with your Sales counterpart.

Related content mentioned in this episode

Empathy Marketing: 3 examples of empathetic marketing in action (with results) (https://www.marketingsherpa.com/article/case-study/empathy-marketing)

Informed Dissent: The best marketing campaigns come from the best ideas (https://sherpablog.marketingsherpa.com/online-marketing/marketing-dissent-campaigns/)

Healthcare Marketing Leadership: Build communities...not a customer list, walk your own path, take care of yourself (podcast episode #30) (https://www.marketingsherpa.com/article/interview/healthcare-marketing-leadership)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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Attention > Interest > Engagement > Relationship.

That’s how Flint McGlaughlin explains the journey you have to take customers on, in Headline Writing: 4 principles that could drive down your website bounce rate (https://meclabs.com/course/sessions/headline-writing/).

I asked our latest guest how he enabled a salesforce to fulfill it’s part of this journey, when he grew that close rate at a real estate company he previously worked for (from a 0.1% close rate to a 22% close rate).

You can hear his answer, and many more lesson-filled stories from his career, in my discussion with Joe Karasin, Chief Marketing Officer, CircleIt (https://circleit.com/).

Karasin manages a team of four at the startup, a budget of $200,000 to $500,000 per month, and has grown users from one million to five million in one year.

CircleIT has raised $5.1 million in Series A funding, with participation from TeleSoft Partners.

Stories (with lessons) about what he made in marketing

Some lessons from Karasin that emerged in our discussion:

  • Consumers don't want to be marketed “to,” but “for.”
  • Permission-based marketing works, and consumers will give you permission.
  • Give a choice of "yes" or “yes.”
  • Stories (with lessons) from the people he made it with
  • You need to believe in your product or service, otherwise, you'll burn out quickly.
  • Established brands still need to market innovatively
  • Marketing can truly impact someone's life

Related content mentioned in this episode

Exchange Of Value, Before The Sale: 3 marketing examples showing how B2C companies got customers to take action https://www.marketingsherpa.com/article/case-study/exchange-of-value)

The Difference Between Marketing and Advertising (and Why It Matters) (https://sherpablog.marketingsherpa.com/marketing-and-advertising/difference-between-marketing-advertising/)

Customer Experience: Take risks, fail early, and learn fast (podcast episode #32) (https://www.marketingsherpa.com/article/interview/customer-experience)

How I Made It In Marketing podcast (https://www.marketingsherpa.com/podcast)

What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results (https://www.marketingsherpa.com/article/case-study/brand-awareness)

Seeing Through the Eyes of Your Customers: Case studies about marketing attribution, the content marketing funnel, and headline writing (https://www.marketingsherpa.com/article/case-study/customers-eyes)

MarketingSherpa written case studies (https://www.marketingsherpa.com/)
About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free d

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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share episode

“Remember the prospect is a person. Do not talk AT them; talk TO them,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/).

I asked our latest guest how she keeps the focus on the prospect as a person, and she shared examples ranging from A/B testing of CTA buttons to picking the brains of the person sitting next to her on an airplane.

Listen to my conversation with Lauren Gumport, VP of Communications & Brand, Faye (https://www.withfaye.com/) and hear lesson-filled stories to spark your next great marketing campaign or career idea.

Gumport has managed teams of 10+ and million-dollar budgets and has over a decade of experience in launching high-growth startups to global audiences.

Faye has pulled in $8 million in a seed-funding round led by Viola Ventures and F2 Venture Capital. Also participating was former NBA player Omri Casspi.
Stories (with lessons) about what she made in marketing

  • Take others' suggestions into account, with the understanding that you're the pro in your field and have the final say.
  • Being successful doesn't correlate with how many hours are spent in the office nor does it mean compromising on your work/life balance.
  • Just because others don't get it, it doesn't mean you should stop.
  • When things go wrong, it's an opportunity.
  • Don't spray and pray.
  • If you're not embarrassed about the first iteration of the product you put out, then you're doing it wrong.

Related content mentioned in this episode

Marketing Career: What you need to understand at each step of the job seeker’s journey (even if you’re not looking) (https://www.marketingsherpa.com/article/how-to/job-seekers-10-step-journey)

Does Your Marketing Copy Have Earfeel? (https://sherpablog.marketingsherpa.com/copywriting/does-your-marketing-copy-have-earfeel/)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
Get more episodes
To receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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share episode

“Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a ‘designed by committee’ process and thus speaks with the disjointed voice of compromise,” Flint McGlaughlin taught in Customer-First Objectives: Discover a 3-part formula for focusing your webpage message (https://meclabs.com/course/sessions/customer-first-objectives/).

I thought about this lesson when our latest podcast guest shared a famous Yogi Berra quote about theory and practice. That “science dynamic” Flint mentions, or the “practice” that Yogi mentions, usually translates into data-driven marketing in our industry. When I asked him about what role data plays in his decisions as a marketing leader, he told me...

“I've got a dashboard that's got my three strategies that I mentioned at the beginning – thunder, lightning, and structure. I've got four tactics under each. So that's 12. And I've got three-ish metrics – sometimes two, sometimes four or five – for each one of those tactics. So, I've got a pretty extensive dashboard, and that dashboard tells me directionally correct. I don't get hung up on 3,862 is 112 off of our plan. That is not useful. Just directionally correct.”

That guest is – JD Dillon, Chief Marketing Officer, Tigo Energy (https://www.tigoenergy.com/).

Here’s some quick info so you can understand our guest’s credentials. And then scroll down to listen to and/or read the top lesson-filled stories from his career.

Tigo Energy announced a $20 million round of investment last year, led by Energy Growth Momentum. With over 40,000 installations in over 100 countries on all seven continents, Tigo systems generate more than 1 GWh of daily solar production.

When I asked Dillon about his biggest career accomplishment, he told me that the stock of Enphase Energy rose from 72 cents to $200 while he was Vice President of Marketing & Pricing. He also noted that this happened during the Trump administration, which he called out because the administration was known as not having policies that favored the renewable energy industry.

Listen to our conversation using the embedded player below or click through to your preferred audio streaming service.

Stories (with lessons) about what he made in marketing

Some lessons from Dillon that emerged in our discussion:

  • “Hit it where they ain’t” – “Wee Willy” Keeler (baseball player from the turn of the century)
  • “In theory there is no difference between theory and practice. In practice there is.” – New York Yankees great Yogi Berra
  • “If my uniform doesn’t get dirty, I haven’t done anything in the baseball game.” – Baseball stolen base leader Rickey Henderson
  • The most important professional skill is getting things done at your company by pushing boundaries but also operating within the culture of the company.
  • Regardless of job title, use your unique skill sets to accomplish mission critical tasks.
  • Business must have a relentless focus on ROI, which includes marketing.

Related content mentioned in this episode

Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (podcast episode #31) (https://www.marketingsherpa.com/article/interview/public-sector-marketing)

About this podcast

This podcast is not about marketing – it is about the m

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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When we created a free digital marketing course, Flint McGlaughlin put the focus on the marketer before teaching anything about the marketing, even including The Marketer’s Mindset Checklist (https://meclabs.com/course/the-marketers-mindset-checklist/) to help prepare the marketer.

So, when my latest guest shared this lesson – don’t be the manager you want for yourself; be the manager your people want and need – I had to ask her what her team needed to prepare for successful marketing campaigns.

“When we're all working on one big problem, we do spend a lot of time just making sure that we're vulnerable, that we feel collaborative, that no idea is stupid. Before we even start to think about the guest and what the problem may be, we do spend a lot of time with each other just talking through what a possible challenge is and do you feel like you're working on the things that you can control and just spending some time giving people context before you attack the big problem. It has been very helpful for us.”

This is just one of the lessons you’ll hear from our latest guest – Edithann Ramey, CMO, On The Border Mexican Grill & Cantina (https://www.ontheborder.com/). Ramey has managed teams of 40+ and $150 million worth of marketing dollars.

On The Border is a 40-year-old restaurant brand with 115 locations in 29 states and Asia and $361 million in annual revenue. The brand is owned by Argonne Capital Group.

Listen to our conversation using the embedded player below or click through to your preferred audio streaming service.

Stories (with lessons) about what she made in marketing

  • Sometimes you have to throw the business model out.
  • Don’t be the manager you want for yourself; be the manager your people want and need.
  • Pick people you would be friends with outside of work.
  • The joy of working in a fast-paced industry.
  • Ditch the “to do” and focus on doing the activities that drive the desired results.
  • Build each other up.

Related content mentioned in this episode

Marketing Careers: Why marketers and media professionals must never lose their wild spark (https://sherpablog.marketingsherpa.com/marketing-careers/media-professionals-wild-spark/)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
Get more episodes
To receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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share episode

“Nouns form the substance of appeal,” Flint McGlaughlin taught in Headline Examples: 3 ways to load your predicate with value (https://meclabs.com/course/sessions/headline-examples/).

I love this lesson because as marketers, if we’re not careful, we’ll focus too much on the adjectives and the adverbs. The flowery language. The hype.

Instead of clear communication.

And it goes along with a lesson our latest guest discovered when approving TV commercial concepts from her agencies – keep it simple.

This is just one of the stories you’ll hear from our latest guest – Jeannie Assimos, Head of Content and Communications, Way.com (https://www.way.com/). Assimos manages a team of 20 people in the United States and India. Way.com is a financial platform for cars with $200 million in forecasted annualized revenue for 2022 and has served 6.5 million customers to date.

Stories (with lessons) about what she made in marketing

Some lessons from Assimos that emerged in our discussion:

Trust your instincts.
Keep it simple.
Authenticity works.
Adaptability is important.
Tenacity.
Make a U-Turn when necessary.

Related content mentioned in this episode

Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (podcast episode #11) (https://www.marketingsherpa.com/article/interview/revenue-growth-podcast)

“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand’s content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? (https://www.marketingsherpa.com/article/case-study/authenticity)

Marketing Storytelling Examples: How 3 brands told their stories (with results) (https://www.marketingsherpa.com/article/case-study/marketing-storytelling)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
Get more episodes
To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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share episode

“Marketing is no longer a creative (-only) job,” our latest guest says.

I have lived this lesson as well. I started my career as an advertising copywriter, writing print ads that appeared in newspapers like The Wall Street Journal. Yes, we got overall results, like how many times we made the phone ring.

But fast-forward to today. When I watch our free course about creating and optimizing high-converting webpages (https://meclabs.com/course/), I am struck out how granular the data about creativity is now. Which headline worked best. Which CTA. And on and on.

When I asked our guest how he used data to inform the creative process, he said he always looks to three sources:

  • His team’s talent – what the marketer’s gut tells them will work best
  • His customers’ opinions – from focus groups, surveys, etc.
  • His customers’ behavior – while the first two inform creative directions, the ultimate data comes from A/B testing on real-world behavior

This is just one of the lessons you’ll learn from our latest guest – Julien Rio, Assistant Vice President, International Marketing, RingCentral (https://www.ringcentral.com/). Rio manages a team of 40 and a several-million-dollar budget. RingCentral is a publicly traded company with $2 billion in revenue.

Some lessons from Rio that emerged in our discussion:

  • Marketing is no longer a creative (-only) job.
  • Having startup experience is incredibly valuable.
  • Don't set yourself strict career goals – learn how to uncover and seize opportunities.
  • Take risks, fail early and learn fast.
  • Share your knowledge to elevate your people.
  • Marketers aren't so different from actors.

Related content mentioned in this episode

Marketing Careers: Why marketers and media professionals must never lose their wild spark (https://sherpablog.marketingsherpa.com/marketing-careers/media-professionals-wild-spark/)

Marketing Research Chart: Does a good customer experience really affect business success? (https://www.marketingsherpa.com/article/chart/how-customer-experience-affects-business)

Healthcare Marketing Leadership: Build communities...not a customer list, walk your own path, take care of yourself (podcast episode #30) (https://www.marketingsherpa.com/article/interview/healthcare-marketing-leadership)

Advertising and Brands: Details matter, know when to quit, ...be nice (podcast episode #27) (https://www.marketingsherpa.com/article/interview/advertising-and-brands)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
Get more episodes
To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

bookmark
share episode

“Don’t be afraid of long copy; be afraid of insufficient clarity,” Flint McGlaughlin taught in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/sessions/website-wireframes/).

I thought of that quote when my latest guest talked about how often being afraid drives marketing and business leaders, and so they resort to focus groups and consultants to cover for themselves in case something goes wrong. But she called this the dangerous delusion of safety, that playing it safe can hurt you more than you know. And she shared a story from her career illustrating that lesson.
You can hear that lesson, and many more lesson-filled stories, from Jasmin Guthmann, Head of Corporate Communication, Contentstack (https://www.contentstack.com/), on this episode of the How I Made It In Marketing podcast.
Guthmann manages a global team of eight people that she has built from scratch over the past six months, along with a $1 million budget (her part of the organization’s overall marketing budget). Contentstack has raised $89 million in funding over three rounds.
Guthmann is also Vice President of MACH Alliance (https://machalliance.org/). MACH stands for Microservices based, API-first, Cloud-native SaaS and Headless. The not-for-profit industry body has 70 member companies, ranging in size from startups to Google.
Listen to my conversation with Guthmann using this embedded player or click through to your preferred audio streaming service using the links below it.
Stories (with lessons) about what she made in marketing
Some lessons from Guthmann that emerged in our discussion:

  • Be the person who doesn’t give up when things get complicated. Be the one to simplify them. Then, your creative teams can do phenomenal things.
  • The Dangerous Delusion Of Safety: Playing it safe can hurt you more than you know.
  • There’s no way you can think your way into predicting what your customers need. Seriously. Stop trying.
  • “If you want it, don’t be afraid to ask for it.”
  • “Large meetings are not for decisions” and “Be the calm in the storm.”
  • “Don’t be afraid to ask for better from your people. But make sure you walk the talk!”

Related content mentioned in this episode

Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)

Using the Science of Habit Formation in Customer-First Marketing (interview with Charles Duhigg) (https://sherpablog.marketingsherpa.com/marketing/charles-duhigg-interview-part-two/)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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share episode