How I Do Content

Unlike most other business owners, I love creating content.

The process of coming up with an idea, turning that into a piece of content and then sharing it with other people is 100% my idea of a good time. I love that shit.

So the thought of outsourcing it entirely to someone else or completely replacing my content creation process with AI – doesn’t appeal to me in the slightest.

I do it myself because I’m good at it, I’m quick at it and I love it – BUT I know this might not be the case for you.

And after supporting hundreds of clients who feel the same way as you, I’m always on the lookout for ways to make the content creation process easier.

So over the last few months I’ve been doing a bit of testing and trialling with AI in my own business to see what works well and what’s a waste of time, so I can then share this knowledge with my clients to help streamline their content creation process and make it a whole lot easier.

And in today’s episode of the How I Do Content Podcast I’m going to give you an insight into my findings so far.

So let’s begin!

Join My Free Masterclass: How to Tell + Sell in the Age of AI
If you want to learn the micro shifts you need to make in your messaging to turn your marketing into a money-making machine...

AND how to use AI to make your messaging even more powerful and save you a shitload of creation time...

You need to join me for my upcoming free masterclass “How to Tell + Sell in the Age of AI“.

Your messaging is the thing that drives ALL of the money-making functions in your business so you need to know how to craft messaging that attracts Beyonce-level clients who move fast and pay faster than Harry Potter chasing the Golden Snitch!

Remember AI can help execute your vision, but you need to create the vision first – it all starts with your messaging.

The masterclass is on the 4th of March so make sure you sign up if you want to join me live or watch the replay.

Sign up at https://thesocialbolt.com.au/masterclass/

Want more?

• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

I want to address the dementor in the room.

Because I’m in the thick of the launch for Micro Messaging which means I’m having a whole bunch of sales conversations.

Not to mention I’m also chronically online so I see a lot of the same conversations being shared through content right now.

There’s a lot of uncertainty in the air. Conversations around economic instability, inflation and recession are everywhere. And then there’s the political climate in the US and an upcoming election here in Australia to add to the mix.

Some gurus will tell you not to think about it – but you’re human and it’s honestly not surprising you’re worried about everything that’s happening in the world. Especially when it comes to your business.

So what does it actually mean for you as a business owner?

As business owners, it can be tempting to hit pause. You might be wondering if it’s even worth continuing to market and sell right now. But I’m here to tell you – this is exactly the wrong time to go into hiding and wait it out.

And in today’s episode of the How I Do Content Podcast I want to share with you exactly where I'm investing, how I'm showing up and what I'm doubling down on to be fully booked in 2025.

Because in my experience, it’s in these moments that businesses need to double down – not scale back.

So let’s dive in.

Join Micro Messaging

This program is all about giving you the tools, strategies, and confidence to differentiate your business, brand and offers and communicate in a way that resonates deeply with your audience.

I KNOW the impact really good messaging can have on your business.

Thanks to my messaging I have the confidence to talk to my community in a way that gets them to take action and want to work with me again and again.

The result?

My business has grown consistently year on year (both revenue AND profit).

And even though I don’t have 100k followers (I don’t even have 10k) I’ve never dipped in sales or cash in 6+ years in business.

So obviously I fully believe in the importance of prioritising your messaging especially right now.

Let’s make sure you’re not just surviving in 2025 – let’s make sure you’re fully booked, visible, and thriving.

Doors are only open for a few more days and I don’t want you to miss out.

Sign up at https://thesocialbolt.com.au/micro-messaging/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

And so here we are...
It’s August...
Another year is flying right past us – I mean, wasn’t it only January 5 minutes ago?
But there's still plenty of time to create incredible magic in your business – I’d even go as far as to say it’s the best time of the year to make shit happen.
So, in today’s episode of the How I Do Content Podcast, I want to share a couple of quick launch reminders to help set you up for success and a whole lot of magic for the rest of the year.
If you’re planning a launch before the end of the year – this episode is a must-listen.
So let’s dive in!
Sign up for a Biz Wizard Intensive
If you want my support to help you map out your complete strategy, micro-messaging, and marketing roadmap for your core offer – my Biz Wizard Intensive is for you.
This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory aka attracting Beyonce-level clients on repeat.
The best part is you’re creating a repeatable process that you can use again and again. The time you invest in getting this framework right – means you’re never starting from zero, which saves you time, money, and a whole heap of stress.
There are limited spots available, so if you want to make one yours – click here to find out more, or send me a DM over on Instagram and I’ll send you the details.
I can’t wait to create magic with you!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Here we are – weeks away from the end of another year.
A year that for many business owners has been challenging, to say the least – myself included (but more on that later).
And if you’re listening to the episode feeling burnt out and like you’re limping to the finish line – I know the thought of thinking about next year is probably not your idea of a good time right now...
BUT if you want things to change in 2024 – you need to take some time to prepare and plan for the year ahead BEFORE you shut down operations for the year.
So, in today’s episode of the How I Do Content Podcast, I will take you through my simple and powerful yearly planning process.
Before I close my laptop and switch off over the Christmas / New Year period to rest and recharge – I ALWAYS make sure I set aside some time to do this.
It only takes around 30 to 60 minutes AND will set you up for success (with less overwhelm and stress) in 2024.
By doing this now, you can dive straight into creating magic in your business in the new year without feeling like you’re already behind.
So let’s get planning!
Let’s work together in 2024
If working with Ned & I in 2024 is something you’ve been thinking about – NOW is the time to reach out and start the conversation.
I’m making some changes to my 1:1 series and prices will be going up in 2024 so let’s chat so you can lock in your spot at the current pricing.
Find out more here.
Want more?

• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt
• Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Calling in support in your business is a non negotiable in my opinion - whether that is in the form of team or a coach.
You don’t have to do it alone.
And sometimes you need a loving kick up the butt or some straight up truth bombs to get you out of your head and into taking action.
So if you’re sick of the stories you’re telling yourself and you want to make shit happen in your business - today’s guest on the How I Do Content Podcast is most certainly up for the challenge.
Tracey Spencer is an award winning creative business coach, the author of Rock Your Light, a speaker, Kundalini Yoga Teacher, Queen of the Lightworkers and Mum to Ollie & Spencer.
She’s also known to be:
An Aries Firecracker
A bit of a straight talker
An Igniter of dreams
A Lover of the truth bomb
And an All round fucking legend
Tracey is on a mission to help women eliminate self-doubt and go big with their lightwork.
And her superpower is seeing the magic inside of you before even you can and she has a way of speaking straight to your soul that activates this magic and sets your soul on fire.
My life and how I felt about myself changed the moment I sat in Tracey’s presence at Lightworkers Live in February 2020.
And when shit hit the fan in my business a month later, I was so grateful to be inside the Lightworkers Academy because I needed that Tracey fire to keep me moving when things were hard.
So in today’s episode Tracey & I are going to be dropping some truth bombs. These lessons really helped me so I know that you need to hear them too.
Prepare yourself!
Things You’ll Learn in this Episode of How I Do Content

• How to build a community of like minded legends
• How to create content that speaks to the soul of your community
• 4 business truth bombs to support you to rock your light

Connect with Tracey Spencer

• Follow Tracey on Instagram https://www.instagram.com/tracey__spencer/
• Get your hands on Tracey’s book “Rock Your Light” http://traceyspencer.com.au/rockyourlight/
• Jump into the Creative Vortex and birth your creative vision http://traceyspencer.com.au/creative-vortex/

Want more?

• Website: https://www.thesocialbolt.com.au
• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE