Chanda Bell - The ELF ON THE SHELF: Unwrapping The Story

12/17/24 • 39 min

Welcome to a very merry episode of How I Built My Small Business! I’m Anne McGinty, your host, and I know I said no new episodes, but this is a surprise Christmas special.
Today, we’re diving into the magical world of Santa’s little helpers with Chanda Bell, co-founder and co-CEO of The Lumistella Company, home of The Elf on the Shelf.

Whether you’re a seasoned elf owner or someone who’s just wondering why these mischievous little elves keep popping up, this episode has a sprinkle of something for everyone—kids, grown-ups, and the young-at-heart. 🎅🏼🎁

Chanda, along with her mom and sister, took a simple family tradition and turned it into a global Christmas phenomenon that has enchanted millions. She’s the creative force behind the storytelling and magic that make the Elf on the Shelf part of so many family holiday traditions.

Over the years, the elves have been featured on Good Morning America, USA Today, and even appeared in the Macy’s Thanksgiving Day Parade. Her company, The Lumistella Company, continues to innovate with projects like the Santaverse while staying true to the magic of Santa’s mission.

But with great magic comes great responsibility. In today’s conversation, Chanda shares how they keep Santa’s vision alive while addressing everything from sustainability to inclusivity to... yes, even those whispers about “elf surveillance.”

So grab your hot cocoa, cozy up by the fire, and let’s unwrap the story of how one family tradition became a global celebration of joy, generosity, and a little holiday mischief.
https://elfontheshelf.com/

https://lumistella.com/

https://santaverse.com/

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12/17/24 • 39 min

How I Built My Small Business - Chanda Bell - The ELF ON THE SHELF: Unwrapping The Story

Transcript

Speaker 100:00:00.179

We were told that our product was destined for the damaged goods bin . The fact that we ever even launched to begin with is miraculous . We had no money , we had no experience , we didn't know people with money or experience , so it was really just sort of one foot in front of the other . And now to build that into a company that's still standing 20 years later with 120 employ

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