Hourly to Exit

This podcast is for you if you are the founder of a service based business whose product is expertise, which has stable revenue, and you understand who your best clients are; if you’re doing work you love, but have hit an earnings plateau and are looking for ways to work through it; if you want to build a business that can thrive into the future.

This podcast is a place to get support, clarity, answers, and if you need it, permission to achieve a big, audacious goal, creating a business you’ll be able to sell someday.

I’m your host, Erin Austin, and I’m transitioning my business from a time-based one to a business that can run independently from me and be a saleable asset. We’ll focus on these issues from a woman’s perspective because exiting a business is a life-changing transition.

The life we want to create is the prize; money is the tool that helps us achieve it.

Our woman-to-woman conversations in Season 1 will feature award-winning experts and thought leaders in their field.

In the Hourly To Exit podcast, we’ll cover:

• Shifting into CEO mindset
• The importance of strong position
• Creating and owning assets
• Education and fundamentals about selling a business
• And much more!

Would your business be ready to sell if your biggest client called wanting to bring your function in house?

What will your next chapter be? Will you be ready?

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Music credit: Yes She Can by Tiny Music

A Podcast Launch Bestie production

If you are creating a licensing program, you need to be confident that you have the right to use all of the content in your materials. If you are using any content you did not create, you need to listen to this episode. Dive into Episode 87 where host Erin unpacks the essentials to securing the right permissions with confidence. Here's a sneak peek!

🔑 Key Takeaways:

• Get permission: Unless you have 100% certainty that the content is in the public domain, get permission.
• Permission Precision: Always clarify usage rights—the what, where, and how long. Clear written agreements prevent misinterpretation and protect your interests, especially as your work scales up.
• Early Engagement: Initiate the permission process well in advance to hedge against delays. And be prepared with a backup plan.
• The Value Exchange: Prepare to offer value for the content you seek to use. Whether it's monetary compensation or another form of consideration, respect the original creator's entitlement to benefit from their work.

📑 Need to draft that perfect permission request? Erin walks you through the do's and don'ts of crafting your letter for maximum clarity and professionalism.

Listen to the full episode now, and don't miss out on parts one and two of our thrilling three-part series on licensing.

Gain the know-how to legally leverage the brilliance of others—visit protectyourexpertise.com for an in-depth guide on the topic, as discussed in our latest episode.

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Hourly to Exit is Sponsored By:

This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

In this episode, Radiance Harris and I talk about all things trademarks, including--but not limited to:

• A broad overview of trademarks, copyrights, trade secrets and patents
• The trademark registration process
• The nitty-gritty of trademark protection in your expertise-based business
• The many benefits of getting an experienced trademark attorney on your team early.

Radiance W. Harris, Esq. is an award-winning trademark attorney, bestselling author, and speaker. As the founder and managing attorney of Radiance IP Law, she helps emerging businesses protect, monetize, and grow profitable brands with trademarks. She has successfully represented startups and multinational corporations across diverse industries. Previously, she worked at one of the world’s largest law firms representing Fortune 200 brands. During her extensive career, Radiance has been widely recognized as a thought leader in the intellectual property law field. Her accolades include Maryland Rising Stars for Intellectual Property by Super Lawyers, Washington, D.C. Rising Stars for Intellectual Property by Super Lawyers, and Nation’s Best Advocates: 40 Lawyers Under 40, to name a few. She has also been featured as a legal expert in a variety of publications, including Forbes and The New York Times.

Grab your copy of “Trademark Like A Boss” - http://book.radianceiplaw.com

Connect with Radiance

On Instagram: Radiance | Trademark Attorney (@radianceharrisesq) • Instagram photos and videos

On LinkedIn: http://www.linkedin.com/in/radianceharris

Online: Radiance IP Law

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Music credit: Yes She Can by Tiny Music

A Podcast Launch Bestie production

Launching into Web 3.0 With Your Expertise Based Business

I was so lucky to be joined in this episode by JoAnn Holmes, an IP expert who was able to provide some amazing insights into one of the biggest tech buzzwords: Web 3.0. Even those of us who practice in IP are still learning about this new frontier, which touches on finance, connectivity, asset-building, product creation – topics that are near and dear to professionals with expertise-based businesses looking to grow. In accessible language with useful examples, Jo walked us through the topic, and it sparked so many ideas for me, as I hope it will for you. In this episode you will learn:

· The five tent poles of Web 3.0 and how it opens up new opportunities

· The amazing potential of decentralized autonomous organizations (DAOs)

· Key benefits, risks, and possibilities in cryptocurrency

· How your business can enter the Web 3.0 space

· As a bonus, Jo shares her own journey as a solopreneur, and explains why timing is important when it comes to scaling your business

This episode is filled with so many potential launch points for your business. If wonder if you are ready to capitalize on the opportunities, contact me to talk about an assessment of your business.

Attorney JoAnn Holmes, Esq. (“Jo") practices in the areas of intellectual property licensing and digital assets law - including NFTs, DAOs, the metaverse, cryptocurrencies, and blockchain tech. She helps innovative brands and content creators develop smart Web strategy, monetize IP, and negotiate successful deals. Over her 20+ year career, Jo has closed profitable contracts with respected brands like Disney, Microsoft, and the NFL. She oversees IP portfolios spanning 125+ countries, and has managed intangible assets generating over $2 billion in annual revenue. Clients have remarked: “Jo is a top notch professional who brings a wealth of experience. She knows business.” Jo's work includes one-time consultations with IP and digital asset clients to establish a sound legal foundation. She also provides recurring advisory services for evolving projects. And, she acts as Outside General Counsel for select, IP and Web3 focused companies.

Connect with JoAnn:

http://www.holmesatlaw.com

http://www.linkedin.com/in/joannholmes/

https://twitter.com/holmesatlaw

To hear Jo’s interview on Biz Chix, you can find the episode here: https://bizchix.com/517-web-3-0-and-how-it-impacts-entrepreneurs-with-joann-holmes/

We would love it if you would consider supporting JoAnn’s charity of choice: https://www.care.org

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Podcast Launch Bestie production

In this episode, I used the example of a parent recording Little Johnny’s play to walk through all of the IP issues–and the trouble we can get in.

Here are 3 Key Points we cover in this episode:

1. Understanding Copyright Rules:

Most plays and their adaptations, like the ones performed in high schools, are protected by copyright laws, meaning you can't record or share them without permission.

Always check if you need permission before recording or sharing a play.

2. Music Rights Are Tricky:

When plays include music, there are extra rules about using the song itself and any recordings of it.

Make sure you have the right permissions to use all aspects of the music to avoid any legal issues.

3. Respecting Privacy and Publicity Rights:

If you record a performance, you need to have permissions not just from the performers but also from anyone who might appear in the video, including people in the audience.

Be careful when you upload videos to places like YouTube — ensure you follow their rules about sharing content you don’t own.

👉 Intellectual property might sound complex, but it's all about making sure that creators get credit for their work and that we respect their rights. Check out our episode to learn more about how this affects you and the content you share.

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Hourly to Exit is Sponsored By:

This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”. You can find it at www.protectyourexpertise.com.

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production