114: So you want to open an online shop?
03/08/24 • 60 min
Opening an online shop seems like an exciting way to expand your business, but it is a major undertaking that requires careful planning and execution. Shaun and Rebecca are launching their new e-commerce shop and share the good, the bad, and the ugly of what it really takes to launch a fully robust e-commerce shop.
In this episode, Rebecca and Shaun discuss:
- Shaun and Rebecca’s experience launching a new e-commerce shop
- Shaun and Rebecca’s experience on Payhip and why they are moving to Shopify
- Shaun’s experience transitioning his email newsletter to Klaviyo
- The challenges they faced moving to Shopify – rebranding their website, redesigning products, etc
- Investing in quality product photography to showcase your brand aesthetic
- Product descriptions and the importance of effective writing in conveying product features like texture, color, size, etc
- Factors to consider like pricing, content, and inventory management from the beginning
- Some design sales and marketing strategies
- How working with coach Ashton from The Awakening helped them with their e-commerce business
- Alternatives to a full e-commerce site like using affiliate links
Mentioned:
shop.hotyoungdesignersclub.com
The Awakening Website: https://myawakening.co/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
For more information - Check out the website
Become a “Loyal Hottie” - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Pinterest Masterclass
Pinterest is not just for inspiration anymore. It can actually be used strategically to gain new clients! Learn more about our Pinterest for Interior Designers Masterclass at: shop.hotyoungdesignersclub.com
Opening an online shop seems like an exciting way to expand your business, but it is a major undertaking that requires careful planning and execution. Shaun and Rebecca are launching their new e-commerce shop and share the good, the bad, and the ugly of what it really takes to launch a fully robust e-commerce shop.
In this episode, Rebecca and Shaun discuss:
- Shaun and Rebecca’s experience launching a new e-commerce shop
- Shaun and Rebecca’s experience on Payhip and why they are moving to Shopify
- Shaun’s experience transitioning his email newsletter to Klaviyo
- The challenges they faced moving to Shopify – rebranding their website, redesigning products, etc
- Investing in quality product photography to showcase your brand aesthetic
- Product descriptions and the importance of effective writing in conveying product features like texture, color, size, etc
- Factors to consider like pricing, content, and inventory management from the beginning
- Some design sales and marketing strategies
- How working with coach Ashton from The Awakening helped them with their e-commerce business
- Alternatives to a full e-commerce site like using affiliate links
Mentioned:
shop.hotyoungdesignersclub.com
The Awakening Website: https://myawakening.co/
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
For more information - Check out the website
Become a “Loyal Hottie” - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Pinterest Masterclass
Pinterest is not just for inspiration anymore. It can actually be used strategically to gain new clients! Learn more about our Pinterest for Interior Designers Masterclass at: shop.hotyoungdesignersclub.com
Previous Episode
113: Don't Call Them Hacks - Tips for Pre-Construction, Billable Time, and Productivity
What tools and apps can help me with time tracking and invoicing? How do I organize my notes and stay organized? Is an iPad worth it for work? How can it be used effectively? Tune in as we share some of our tried-and-true methods for staying organized and productive. With some small adjustments to your processes, these small methods can make a big difference for your business. Just don't call them hacks!
In this episode, Rebecca and Shaun discuss:
- Tools and apps that can help with time tracking – Harvest app, GoodNotes
- Tips for using technology effectively during meetings
- Value of iPads for work
- Using Canvas to take measurements during home consultations
- How to determine if a remodel makes financial sense
- Useful tools for site visits and consultations
- Strategies for note-taking, file sharing, and collaborating on projects remotely
- When should a contractor be brought in – during initial consultations or after the design process
- Getting early cost estimates and feasibility studies from contractors before fully developing design plans
- How to work with clients to establish a realistic budget and avoid cost overruns
Mentioned:
Amazon Salad Bar: https://amzn.to/3SnWeAO
Harvest App: Time Tracking Software With Invoicing | Harvest
Good Notes app: Goodnotes | Notes Reimagined | Note-Taking App
Canvas app for home measurements: The easiest way to get as-builts | Canvas
Tankersley Construction Episode: Hot Young Designers Club 105: A Conversation with Tankersley Construction
Cost vs. value remodeling guide: Cost vs. Value 2023 | National
Rebecca’s Upwork Freelancer for Chief Architect: https://www.upwork.com/freelancers/~012a205720d9c6bb42
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
For more information - Check out the website
Become a “Loyal Hottie” - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
High Point Market
https://highpointmarket.org/registerhydc
Moe's Home Collection
Save an extra 10% off your purchase using code HYDC10 at checkout. https://moeshomecollection.com
Next Episode
115: How process leads to profit with Garrison Hullinger - Studio Garrison
Today’s guest, Garrison Hullinger, overcame adversity to build a thriving design business from the ground up. One of his secrets? Establishing the right process that allows for maximum productivity and profit.
Garrison discusses his processes — from the structure of his design team to qualifying clients, delegating tasks, establishing design pillars and vision statements for each project, and more. He shows how creativity and profits can thrive with the right planning structures in place.
In this episode, Rebecca and Shaun speak with Garrison Hullinger to discuss:
- Garrison’s career path and how he got into interior design
- How Garrison started his business without technical design skills
- How neighborhood requests turned into his first design projects
- The structure of Garrison’s design team and how the roles are organized
- How Garrison communicates vision and guidance to his design team
- Working during an economic downturn and seeing it as an opportunity for growth
- The importance of delivering outcomes and ROI
- How Garrison and his team balance creative ideas with practical constraints
- Garrison’s process of qualifying prospects
- Garrison’s experience breaking into multifamily projects
- Garrison’s process for client meetings and project reviews
- The importance of finding collaborators for successful projects
Mentioned:
Design Biz Retreat: Design Biz Retreat
Garrison on Instagram: Studio Garrison (@studiogarrisoninc) on Instagram
Garrison’s website: Garrison Hullinger Interior Design
Our links:
Subscribe and leave a review - Apple Podcasts
Like, Comment, & Follow - Hot Young Designers Club Instagram
For more information - Check out the website
Become a “Loyal Hottie” - Support us on Patreon
Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Save an extra 10% off your purchase using code HYDC10 at checkout. https://moeshomecollection.com
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