Big brands are entering the resale market with “pre-loved” merchandise

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It’s Secondhand September, and we’re here to dive in. All this month we’re talking with experts and offering up some of our own insights into how the resale market is evolving. This week, we talk with Andy Ruben, founder of Trove, a re-commerce platform for brands to enter the resale market on their own terms. Trove is one of a number of companies that work with brands to create white-label resale solutions that let them take back their used clothing, clean it, prepare it for resale, and sell it again as a “pre-loved.” Trove’s latest partner is On sportswear in a bold move into athletic shoe resale.

We also cast a cold eye on Pretty Little Thing’s new resale marketplace, Kourtney Kardashian’s “sustainable fashion journey” with Boohoo, and applaud Rachel Comey’s breakup with Uline packaging. And it’s New York Fashion Week, so there are stories, and Christina has some good ones.

Have a question for Christina, Rachel and Shilla? Give us a call at (508) 622-5361.‬ We might feature your voicemail on an upcoming episode of the show.

Resources:

• The Guardian is having none of Kourtney Kardashian’s partnership with Boohoo
• New York Magazine on Rachel Comey breaking up with Uline
• Bloomberg describes Trove’s resale partnership with On
• Glamour on the ascendant resale market

Hot Buttons is a production of Post Script Media. The show is hosted by Christina Binkley, Rachel Kibbe, and Shilla Kim-Parker. Follow the show on Twitter.

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