Episode #11 - Kara Newman, Contributing Spirits Editor, Wine Enthusiast Magazine, and Freelancer for the Wall Street Journal, Bloomberg, PUNCH and more
10/21/20 • 25 min
In our 11th episode, we chat with Kara Newman, Contributing Spirits Editor, Wine Enthusiast Magazine. Kara also frequently writes for Bloomberg, the Wall Street Journal, PUNCH and other leading media outlets.
She is the acclaimed author of “Cocktails with a Twist,” “Nightcap,” “Road Soda,” “Shake. Stir. Sip.” “Cocktails for a Crowd,” “The Secret Financial Life of Food” and “Spice & Ice.”
Tune in to hear this thoughtful cocktail and spirits scribe share her thoughts on:
1) What it is like to cover hard liquor and libations for a leading wine publication that reaches both consumers and trade
2) How the closure of bars, even temporarily, will deeply impact cocktail culture overall
3) Why people rather than products are at the heart of a good story
4) How cocktail recipes shared with her should be straightforward and easily replicated by home bartenders
5) Why sending sample spirits bottles is always key
6) Why she prefers tasting spirits on her own, rather than at deskside briefings or via Zoom
7) How self-published books by bartenders inspire her
8) Why embargoed press releases might not be the best way to get her attention
9) How “omakase” cocktail and bar bites experiences are an innovation worth watching
Kara also addresses a listener question from GN Chan, Master Mixologist & Founder of Double Chicken Please, a new New York City bar, on whether craft cocktail bar pop-ups and canned cocktails by craft bars are here to stay.
Connect with Kara on Twitter at @karanewman and on Instagram at @newman_kara.
Hosted on Acast. See acast.com/privacy for more information.
In our 11th episode, we chat with Kara Newman, Contributing Spirits Editor, Wine Enthusiast Magazine. Kara also frequently writes for Bloomberg, the Wall Street Journal, PUNCH and other leading media outlets.
She is the acclaimed author of “Cocktails with a Twist,” “Nightcap,” “Road Soda,” “Shake. Stir. Sip.” “Cocktails for a Crowd,” “The Secret Financial Life of Food” and “Spice & Ice.”
Tune in to hear this thoughtful cocktail and spirits scribe share her thoughts on:
1) What it is like to cover hard liquor and libations for a leading wine publication that reaches both consumers and trade
2) How the closure of bars, even temporarily, will deeply impact cocktail culture overall
3) Why people rather than products are at the heart of a good story
4) How cocktail recipes shared with her should be straightforward and easily replicated by home bartenders
5) Why sending sample spirits bottles is always key
6) Why she prefers tasting spirits on her own, rather than at deskside briefings or via Zoom
7) How self-published books by bartenders inspire her
8) Why embargoed press releases might not be the best way to get her attention
9) How “omakase” cocktail and bar bites experiences are an innovation worth watching
Kara also addresses a listener question from GN Chan, Master Mixologist & Founder of Double Chicken Please, a new New York City bar, on whether craft cocktail bar pop-ups and canned cocktails by craft bars are here to stay.
Connect with Kara on Twitter at @karanewman and on Instagram at @newman_kara.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Episode #10 - Adam Teeter, CEO & Co-Founder, VinePair and Erica Duecy, Editor in Chief and Chief Content Officer, VinePair
In our 10th episode, we chat with Adam Teeter, VinePair’s CEO & Co-Founder and Erica Duecy, its Editor in Chief & Chief Content Officer. Adam and Erica also co-host VinePair’s podcast. Through its dynamic multimedia content, VinePair reaches 32 million alcohol and beverage fans a month, making it the largest outlet in the category.
Tune in to hear this vibrant duo share their thoughts on:
1) Who is VinePair’s audience and what they are interested in hearing about
2) How VinePair was one of the first publications in the space to pivot during COVID-19 by pioneering their live blog with the latest information
3) Why VinePair takes pride in not shying away from being opinionated or tackling controversial topics
4) How the “Ask Adam” column answers readers’ oft-times basic questions that even professionals are sometimes self-conscious about asking
5) How canned cocktails may become a means by which the general consumer gets introduced to craft cocktails designed by top bartenders
6) Why op-eds with unconventional points of view are a great way to get published in VinePair
7) Why having real data to back up trends is critical when pitching VinePair
8) How canned cocktails, branded online events and other ancillary revenue streams can help bars survive until the on-premise channel fully reopens
Adam and Erica also address a listener question from Amy Racine, Advanced Sommelier, JF Restaurants, who asks about the kinds of spirits, wine and cocktails that Millennials are gravitating towards as they begin their journey in the libations realm.
Email Adam and Erica at [email protected]. Connect with Adam on Instagram at @adamteeter and Erica on Twitter and Instagram at @ericaduecy.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Episode #12 - Shivani Vora, Freelance Writer for the New York Times, CNN, Forbes, American Airlines’ Celebrated Living and more
In our 12th episode, we chat with Shivani Vora, freelance writer for the New York Times, CNN, Forbes, American Airlines’ Celebrated Living and many more. Her recent exploits include camping with the Maasai in Tanzania, gorilla trekking in Rwanda, hiking on the Assynt Coast in Scotland and exploring Cambodia’s new Riviera.
Tune in to hear this unstoppable frequent flyer share her thoughts on:
1) How she writes for different audiences in her work for the New York Times, CNN and Forbes
2) Why she is interested in interviewing and profiling people who are driving change
3) How her coverage is expanding to “closer to home” travel
4) How the pandemic is driving travelers to more secluded and private destinations
5) How she harnesses traveling with her family to enrich her coverage
6) Why pitches to her have to be short and direct
7) How her stories generally evolve once she is on location at a travel destination
8) How she chooses particular spirits categories and brands to review
9) Why social media is indispensable in her work for identifying sources and story ideas
Shivani also addresses a listener question from Amy Morris of The Morris Project on how much visual aspects, like interior design and branding, draw her to a particular restaurant, bar or hotel.
Connect with Shivani via email at [email protected] and on Instagram at @shivanivora78.
Follow Hanna at @hannaleeny and Michael at @michaelanstendig on Instagram. For our agency, follow @hannaleepr and visit www.hannaleecommunications.com.
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/hospitality-forward-341217/episode-11-kara-newman-contributing-spirits-editor-wine-enthusiast-mag-49667846"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to episode #11 - kara newman, contributing spirits editor, wine enthusiast magazine, and freelancer for the wall street journal, bloomberg, punch and more on goodpods" style="width: 225px" /> </a>
Copy