Reviewing "The Design of Everyday Things" by Don Norman (Part 1)

09/09/19 • 11 min

Reviewing one of the valuable book in design history, it introduces important design principles such as affordance, signifier, natural mapping, conceptual model, feedback and constraints, all based on deep understanding of human cognition.

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Reviewing "Ruined by Design" by Mike Monteiro

We are not naive enough that Silicon Valley is going to make the world a better place, actually it turned out the opposite, designers ruined the world. We made people addictive and depressed for fundings and stock prices, and design education and hiring don't help. How can we fix the situation if it's not too late?

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Reviewing "The Design of Everyday Things" by Don Norman (Part 2)

This time we introduce various types of human errors - slips and mistakes and design principles to prevent them. Also, we discuss goals and applications of Human-centered Design and double diamond model, explain how design research and marketing research are different.