Promoting Your Company Through Employee Advocacy With Mark Fisher and Julie Fisher

03/11/21 • 24 min

Many people may not have heard the term “employee advocacy” before. In simple terms, it means when your current team members promote your company to others. This is typically done nowadays through social media. While employee advocacy may sound a simple concept, it is not always so simple to encourage your employees to promote you or to administer an employee advocacy program. On today’s show, Andrea Hoffer invites Mark Fisher and Julie Fisher to talk about how to build your credibility as an employer and improve the quality of candidates that you attract through employee advocacy. Both Mark and Julie are experts in establishing and administering employee advocacy programs.

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How Franchise Owners Can Recruit Top-Quality Employees With Traci Wilk

One great employee is worth a handful of other mediocre candidates. Yet, admittedly, top-quality candidates are pretty rare and hard to find. Traci Wilk has the strategies to make them come to you instead of you to them. In this episode, she joins host Andrea Hoffer to share those with us. Primarily responsible for the organizational development and growth initiatives at The Learning Experience, Traci extends her expertise to help us how to successfully recruit top team members as franchise owners and, most importantly, keep them. She shares her insights about company culture, which aspects you should value, and the three things you need to look for in potential candidates beyond the typical experience. What is more, Traci then reveals some of the challenges when it comes to hiring in the corporate world and how to overcome them.

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