Interview: Setting Up Product Placement & Brand Integration with Producer Patti Pelton

02/13/18 • 57 min

Producer Patti Pelton has worked with CBS, Paramount, Walt Disney Studios among many others to arrange deals which make projects easier to produce and more profitable. You can learn about Patti's background and work here: www.PattiPelton.com

Product placement and brand integration deals can significantly reduce your costs and increase your revenues. They can also make your project more attractive to investors.

Tip: Reach out to Patti, or anyone else you want to work with to do product placement, brand integration, and/or sponsorship before funding and production if you want to maximize the value of your production. Minor tweaks to the script may have a huge impact on who you can work with and what you can earn.

Topics addressed in this recorded interview include

Acquiring filming locations, props, and other elements required for production through product placement.
Brand integration deals and how they can generate revenue for a film.
Why companies sponsor projects or invest in product placement
How business use their involvement in a project to promote their products and services to customers and their company to investors.
Necessary Clearances and Standards & Practices Compliance

If you have questions about this interview please send me an email at [email protected]. I look forward to being of service to you. Patti can be reached at [email protected]

Product placement and brand integration deals can significantly reduce your costs and increase your revenues. They can also make your project more attractive to investors.

Topics addressed in this recorded interview include

Acquiring filming locations, props, and other elements required for production through product placement.
Brand integration deals and how they can generate revenue for a film.
Why companies sponsor projects or invest in product placement
How business use their involvement in a project to promote their products and services to customers and their company to investors.
Necessary Clearances and Standards & Practices Compliance

If you have questions about this interview please send me an email at [email protected]. I look forward to being of service to you. Patti can be reached at [email protected]

Previous Episode

Interview: Pitching & Selling Your Screenplays to Film & Television with Attorney Dinah Perez

Dinah Perez graduated from Loyola Law School and has been in the practice of entertainment law since 1996. As a full service entertainment attorney she supports screenwriters, producers, talent management companies, production companies, publishers, recording artists, and creators of new media content.

Her work has been published in Story Board Magazine, Release Print, Surfview.com, Legalserviceindia.com, Mecfilms.com, and Findlaw.com, and she's been quoted in Entertainment Weekly, Wired Magazine, Wired.Com. She was interviewed by John Scott Lewinski for his books, Alone In A Room and The Screenwriters Guide to Agents and Managers. She's spoken at the Screenwriters World Conference, Beverly Hills Bar Association, Scriptwriters Network, Writers Digest Conference West, and Cinewomen. Ms. Perez is fully bi-lingual in Spanish and services clients from Spain, South America, and Mexico.

She is publisher of

In this podcast Dinah Perez addresses:

How Writers Sell Screenplays
Submitting Your Work to Agents, Managers & Producers
Understanding Submission Releases & Shopping Agreements
How Entertainment Lawyers Work with Writers to Close Deals
5 Mistakes Most Writers Make When They Negotiate Their Own Deals

If you have questions, please email [email protected]. I look forward to being of service to you.

Music in this Episode was licensed for commercial use from Pond5.com.

Next Episode

Interview: Working with a Professional Film Editor Featuring Larry Jordan (FALLEN, NYPD BLUE, CSI MIAMI)

Larry Jordan has amassed more than 45 professional credits, working on successful films such as Fallen, Assassins, Deuce Bigelow: Male Gigolo and television series including CSI: Miami and NYPD Blue. . Larry has worked with many of the top creatives at the world’s largest entertainment companies, including Time Warner, Sony, Fox, MGM, HBO, Netflix and Disney. Larry recently Master the Workflow (www.MasterTheWorkflow.com), a game-changing online course that teaches the practicalities of a career in film editing to a new generation of up and coming filmmakers and professional film editors.

Topics addressed in this interview include:

Why a professional editor is key to the success of an independent feature film.
When in the process of development/pre-production producers should start looking for their film editor.
How to foster a productive, streamlined, relationship between DP, Director, and Editor
The relationship between Film Editors and Post Production Supervisors
Collecting, storing, protecting, and editing digital images in a 4K+ world
What to look for when assessing film editors for your feature
Why some indie filmmakers elect to edit their own productions and how to do it well

Remember you can find more support for your work at www.EntertainmentIndustryEvents.com.

Music in this Episode was licensed for commercial use from Pond5.com.