When it comes to online marketing, so many people in holistic businesses get overwhelmed and distracted. They often don't know where to focus their efforts and they get frustrated by their results. So today, we’re going to talk about the five key things to focus on to be successful with your online marketing. Tuning in you’ll hear about how these five keys relate to the fundamentals of successful business building. You’ll learn why you need to get clarity on your ideal client, why you should focus on one signature program, and how to align your messaging and positioning in the marketplace to differentiate your business from your competitors. You’ll also gain a better understanding of what aligned nurturing is and how to establish this before we talk about aligned conversion events and how to avoid a lot of mistakes that other businesses make in this area. Whether your holistic business is online or in person, if you're wanting to market it online, tune in today to discover the five keys to online success!
Key Points From This Episode:
- Today’s topic: the five keys to online success.
- Who will benefit from this podcast.
- How these five keys relate to the fundamentals of successful business building.
- Getting clarity on your ideal client and how this changes when you shift from in-person to online.
- The value of having one offer or signature program.
- Your aligned messaging and positioning in the marketplace.
- Aligned nurturing: what this means and how to establish this.
- The benefits of aligned conversion events and the importance of consistency.
- Why you need to work strategically rather than tactically.
- Framing what could be construed as a failure as learning.
Links Mentioned in Today’s Episode:
07/10/23 • 18 min
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