Your Perception of Fluffy Content Is Sabotaging Sales
Hint of Hustle with Heather Sager01/10/22 • 43 min
In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing.
It makes sense, on the surface, we’re all tired of the fluffy training disguised as “mindset” work, so we set out to share tangible, practical information that can truly serve our ideal customers.
But I don’t have to tell you that a plethora of free, “how to” content already exists on the internet. So if your audience truly wanted that information, they’d have it by now.
So the question is: if “how to” content isn’t the answer, but neither is the fluffy stuff...how do you attract clients with your content?
The answer? INFLUENCE. You must gain their buy-in to your ideas aka your content. And in this episode I’m tackling 3 ways you can do so using elements from my Influence Framework. Enjoy.
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01/10/22 • 43 min
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Hint of Hustle with Heather Sager - Your Perception of Fluffy Content Is Sabotaging Sales
Transcript
Well, hey friends, welcome back to another episode of the podcast. I'm so happy you are here today. First and foremost, happy New Year. I'm thrilled to be back. I took a little bit of time off. I hope you did too and just let's do a little personal update for a moment. If you've been following along on Instagram, you would have learned by now that I am a little crazy and I am redoing 75 Hard again which if you have been a follower of the show, I talked about it. I did it last spring. I talked
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