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Hint of Hustle with Heather Sager - Get More Out of Your Podcast Interviews with Christina Lenkowski

Get More Out of Your Podcast Interviews with Christina Lenkowski

Hint of Hustle with Heather Sager

01/24/22 • 52 min

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One of the best ways to connect with your ideal customers is by becoming a guest on podcasts. But the big question is how do you find shows and get the host to say yes to YOU as a guest? That’s exactly what we’re diving into on today’s episode with podcast pitching expert and PR agency owner, Christina Lenkowski.
She’s sharing why pitching the “big shows” is a waste of your time, a simple strategy to find podcasts aligned with your ideal customer and what step in the pitching process is more important than the pitch itself. Plus so much more!
EPISODE SHOW NOTES👇

➡️ https://heathersager.com/episode133/

🔗 Grab the latest FREE resources: https://heathersager.com/start

🔗 Browse all episode shownotes: https://heathersager.com/blog

👋 CONNECT WITH HEATHER:
Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/
YouTube: https://www.youtube.com/HeatherSager
If you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

01/24/22 • 52 min

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Hint of Hustle with Heather Sager - Get More Out of Your Podcast Interviews with Christina Lenkowski

Transcript

Unknown

So what I'm looking for when we book our clients is shows that are full of their ideal customer, we get really into their ideal customer before we kick off with our pitching. So I'm going to find out who exactly that is. Because I'd rather get them on a smaller show full of those people as opposed to a giant show of people that don't give a crap what you have to say.

Heather Sager

Well, hey, friend, welco

Get More Out of Your Podcast Interviews with Christina Lenkowski Top Questions Answered

How can I increase my chances of success with podcast interviews?

Batching pitching and follow-ups, sending personalized and interesting pitches, and engaging in strategic follow-ups can increase your chances of success with podcast interviews.

Should I send a follow-up after pitching for a podcast interview?

Yes, sending follow-ups is important as over half of the shows that are booked come from follow-ups. It is recommended to send a follow-up a few weeks after the initial pitch.

What should be included in a podcast pitch?

A full pitch should be sent via email, and it should include solid topic ideas that the audience would be interested in.

How can I increase my chances of getting in front of a podcast host?

Notifying the host about your pitch through a quick note via Instagram DM, along with a graphic containing relevant information about your client, can help increase your chances.

Are more people listening to podcasts now compared to before the pandemic?

Yes, more people are listening to podcasts now than before the pandemic. While listeners may be consuming fewer shows, more people are starting to listen to podcasts.

What opportunities can being a guest on a podcast lead to?

Being a podcast guest can lead to various opportunities such as job offers, book offers, speaking engagements, and affiliate partnerships. It can also serve as an audition for bigger opportunities.

How can I find aligned podcasts to be a guest on?

The "podcast piggyback method" involves searching for competitors and exploring their podcast interviews to find aligned podcasts to pitch to.

What strategies can I use to pitch myself as a podcast guest?

Looking at shows where someone with a similar ideal customer has been a guest is one strategy. Another strategy is scrolling down to the "You might also like" section on Apple Podcasts to find similar shows for potential pitching opportunities.

How can I grab the attention of podcast hosts with my pitch?

Using specific language in pitches, such as highlighting topics like "how to promote your call to action in a non-techie way" or "what is the magnetic effect," can help grab the attention of hosts.

Are smaller podcasts valuable for guest opportunities?

Yes, smaller podcasts can be valuable for guest opportunities. They may have engaged listeners who trust and follow the hosts, leading to unexpected connections and opportunities.

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Krystal Proffitt

@krystalproffitt

Jan 24

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Thanks for the shout out, Heather! ❤️

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Esther G.

@altfoodnetwork

Jan 30

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