Higher Ed Marketing Lab
Echo Delta
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Top 10 Higher Ed Marketing Lab Episodes
Goodpods has curated a list of the 10 best Higher Ed Marketing Lab episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Higher Ed Marketing Lab for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Higher Ed Marketing Lab episode by adding your comments to the episode page.
Digital Transformation with Chris Aarons
Higher Ed Marketing Lab
10/19/18 • 37 min
We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach.
Managing a Team That Spans Four Generations
Higher Ed Marketing Lab
09/03/21 • 53 min
In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.
Making Data Meaningful at Southeastern University
Higher Ed Marketing Lab
02/27/19 • 60 min
Marketers and enrollment managers are swimming in data, but making it digestible and actionable is easier said than done. In this episode, we talk with Ken Reaves, Director of Research and Strategic Projects at Southeastern University. Ken is an expert when it comes to combining hardcore data and research with creative storytelling, and he's got tons of advice for anybody looking to make their data more compelling and actionable.
We discuss:
- synergies between marketing and institutional research
- the specific techniques and thought processes he follows to create compelling, story-driven narratives that bring numbers to life
- potential pitfalls associated with data-driven decision making
- how to nurture a more data-driven culture.
As always, show notes for this episode and others can be found at echodelta.co/podcast.
Links: seu.edu
Responding to COVID-19 at University of the Ozarks
Higher Ed Marketing Lab
03/26/20 • 37 min
In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global crisis could have on the institution, we explore how one school is coping with profound and rapid change.
How to Optimize Your Website for Search in 2021
Higher Ed Marketing Lab
01/22/21 • 34 min
Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.
As an episode bonus, Catherine has developed a guide you can share with your web developer to optimize your site. The guide is available for download in this episode's show notes at EchoDelta.co.
Podcasting at Penn State's McCourtney Institute for Democracy with Jenna Spinelle
Higher Ed Marketing Lab
02/14/20 • 24 min
Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late for your school to jump on the podcast train?
We tackle these questions and more in our latest Higher Ed Marketing Lab podcast. Joining us is Jenna Spinelle from Penn State’s McCourtney Institute for Democracy, Since 2018, Jenna's produced and promoted the Institute's Democracy Works podcast, and she's got great advice for anyone considering starting one.
You'll hear:
- Why podcasting has become such a hot medium over the last few years
- Whether or not it's too late to start your own podcast
- How to set realistic expectations for exposure and listenership
- How to pick the right topic for your podcast
- And smart ways to make the workload of podcasting more manageable.
Getting Your Campus Social Media Strategy Right
Higher Ed Marketing Lab
02/05/21 • 47 min
Liz Gross, CEO of social listening agency Campus Sonar joins us to talk about all things higher ed social media and her new book, Fundamentals of Social Media Strategy: A Guide for College Campuses.
Leading with Compassion and Character with General H. D. “Jake” Polumbo
Higher Ed Marketing Lab
07/01/19 • 43 min
We’ll be diverging a bit from our usual discussion around higher ed marketing to talk about leadership, which is a topic relevant to anyone who has to work with and through others.
Joining us in that conversation is retired Air Force Major General, H. D. “Jake” Polumbo. Over his 34 year career in the Air Force, General Polumbo acquired a great deal of wisdom around how to lead and manage others, even under the most challenging circumstances.
We talk about
- why leaders need to demonstrate compassion for their team
- the importance of leaders publicly owning up to mistakes
- tips for making decisions with limited information
- why character and integrity are essential for any leader.
Near the end of the episode, I explain how you can get a signed copy of his book, Leadership at 30,000 Feet for free.
General Polumbo is a graduate of the U.S. Air Force Academy, and over his career he has served in numerous positions of leadership around globe.
He holds the distinction as the first and only U.S. Air Force general officer to fly the U2S in combat, completing twenty-one missions in Operations Enduring Freedom and Iraqi Freedom.
He is a co-founder of Two Blue Aces, a leadership and strategy consulting firm, and he currently sits on the Aviation Advisory Boards for the Business School of Hawaii Pacific University and Southeastern University, and assists with the operation of the Advanced Mobility Institute at Florida Polytechnic University.
Links: twoblueaces.com
Amazon: Leadership at 30,000 Feet
Modernizing Enrollment Management with Geoff Baird
Higher Ed Marketing Lab
01/26/24 • 43 min
Geoff Baird, CEO of EnrollML, shares pragmatic insights on how to evolve enrollment management. Discover how understanding market share, addressing foundational weaknesses, and leveraging data and technology can transform student recruitment higher education.
The Performance Marketing Trap
Higher Ed Marketing Lab
04/19/24 • 18 min
Explore the "Performance Marketing Trap" with Jarrett as he discusses the pitfalls colleges experience when they over-rely on so-called performance marketing channels to advertise. Learn why brand marketing is crucial for long-term success and get actionable steps you can take to create a more balanced strategy.
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FAQ
How many episodes does Higher Ed Marketing Lab have?
Higher Ed Marketing Lab currently has 45 episodes available.
What topics does Higher Ed Marketing Lab cover?
The podcast is about Marketing, Courses, Podcasts, Education and Business.
What is the most popular episode on Higher Ed Marketing Lab?
The episode title 'Podcasting at Penn State's McCourtney Institute for Democracy with Jenna Spinelle' is the most popular.
What is the average episode length on Higher Ed Marketing Lab?
The average episode length on Higher Ed Marketing Lab is 39 minutes.
How often are episodes of Higher Ed Marketing Lab released?
Episodes of Higher Ed Marketing Lab are typically released every 29 days, 23 hours.
When was the first episode of Higher Ed Marketing Lab?
The first episode of Higher Ed Marketing Lab was released on Oct 19, 2018.
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