E40 - From Clorox to cannabis: a fun conversation with Troy Datcher
02/20/22 • 43 min
This week on the High Rise our hosts Cy Scott and Emily Paxhia have a fun and fascinating conversation with Troy Datcher, CEO of The Parent Company. Datcher represents the first time a Black CEO has lead a major public U.S. cannabis organization. Previously in his career he served as Senior Vice President and Chief Customer Officer at The Clorox Company where Troy was responsible for the Company’s worldwide sales organization. During his tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company's vast portfolio of brands...no big deal. Mr. Datcher’s business acumen has lead his career down many other interesting paths, including NASCAR and The Procter & Gamble Company.
In this episode Cy and Emily start off by learning about Troy’s background and what lead him down the path of becoming a cannabis CPG company leader. Then the conversation moves into talking about the California market and likening it to being like an endurance athlete training at altitude — highly competitive and always breeding the best outcomes.
From there, our hosts dive into The Parent Company’s outlook for the year ahead and their brand portfolio, where authenticity and connection to the plant is a guiding force for being able to speak directly to consumers. Finally they discuss social equity programs and why it is such an important mission for the cannabis industry to get right.
We say it every week, but we think you’re going to really enjoy this episode. Troy was such a fun guest to have join us for another great conversation on the High Rise. Please remember to rate and subscribe to us wherever you get your podcasts and be sure to tell your friends about us!
https://www.linkedin.com/in/troy-datcher-9a84664/
https://ir.theparent.co/governance/executive-management/default.aspx
This week on the High Rise our hosts Cy Scott and Emily Paxhia have a fun and fascinating conversation with Troy Datcher, CEO of The Parent Company. Datcher represents the first time a Black CEO has lead a major public U.S. cannabis organization. Previously in his career he served as Senior Vice President and Chief Customer Officer at The Clorox Company where Troy was responsible for the Company’s worldwide sales organization. During his tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company's vast portfolio of brands...no big deal. Mr. Datcher’s business acumen has lead his career down many other interesting paths, including NASCAR and The Procter & Gamble Company.
In this episode Cy and Emily start off by learning about Troy’s background and what lead him down the path of becoming a cannabis CPG company leader. Then the conversation moves into talking about the California market and likening it to being like an endurance athlete training at altitude — highly competitive and always breeding the best outcomes.
From there, our hosts dive into The Parent Company’s outlook for the year ahead and their brand portfolio, where authenticity and connection to the plant is a guiding force for being able to speak directly to consumers. Finally they discuss social equity programs and why it is such an important mission for the cannabis industry to get right.
We say it every week, but we think you’re going to really enjoy this episode. Troy was such a fun guest to have join us for another great conversation on the High Rise. Please remember to rate and subscribe to us wherever you get your podcasts and be sure to tell your friends about us!
https://www.linkedin.com/in/troy-datcher-9a84664/
https://ir.theparent.co/governance/executive-management/default.aspx
Previous Episode
E39 - A Highly Objective take on this week in cannabis with Dai Truong
This week on the High Rise our hosts cover yet another packed news cycle in the cannabis world. Cy and Emily are joined by this week’s special guest Dai Truong. Dai is the Managing Director at Arlington Capital Advisors as well as the editor and host of Highly Objective, a hugely informative Substack and weekly podcast.
The discussion starts with even more projections and predictions as 2022 gets underway in February. In the news our hosts cover a couple notable M&A events that took place between Gold Flora and SSO Airfield Supply Co, along with Verano’s Goodness Growth acquisition. Then onto some pretty big news, Leafly (the world’s most trusted destination to discover cannabis products) goes public!
We hope you enjoy this week’s chat. If you love the podcast please rate us and remember to share with everyone you know!
https://www.highlyobjective.com
https://www.arlingtoncapitaladvisors.com
https://www.linkedin.com/in/truongdai/
https://www.tmz.com/2021/04/06/rapper-ralo-marijuana-charges-prison-biden-clemency-program/
https://www.tmz.com/2021/12/07/largest-edible-brownie-sold-massachusetts/
https://www.leafly.com/newsroom/209619-leafly-commences-trading-on-nasdaq
https://nypost.com/2022/02/14/snoop-dogg-smokes-weed-ahead-of-super-bowl-2022-halftime-show/
Next Episode
E41 - The parallels of traditional CPG and cannabis CPG with Joe Bayern
This week on the High Rise we had the great privilege of talking with Joe Bayern CEO of Curaleaf. Joe has an expansive background in leading the success of many well known traditional CPG brands such as VOSS, Dr. Pepper, Snapple, and Cadbury. This is another great conversation you won’t want to miss!
Our hosts Cy and Emily dive into Joe’s background and get some stories of what his life was like before making his way into the exciting world of cannabis. Then moving on from there, we learn from Joe about the parallels between traditional commodity brand building and cannabis brand building, as well as some of the challenges of what CPG means in this new industry.
We also get a glimpse into how Curaleaf plans to stay relevant with existing consumers while at the same time making new pathways towards tomorrow’s cannabis consumers. Whether it’s heavy R&D, creating emotional connections with branding, or tapping into stories of cannabis helping improve people’s lives, Curaleaf is planning for the longterm.
Our hosts also chat with Joe about how pricing works in such an ever changing industry and some of the challenges there, as well as a recent acquisition of EMMAC a European cannabis company. Finally we get a couple gems of wisdom from Joe about what it means to be the CEO of an operating company in this cannabis industry.
Yet another great conversation with another great guest here on the High Rise. Thank you for tuning-in, we hope you enjoy this episode as much as we did. Please remember to like and share this podcast with everyone you know, and we’ll see you next time!
https://www.linkedin.com/in/joe-bayern-5857a05/
https://twitter.com/Joe_Bayernref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
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