Top Tips for Attracting Renters: Photos, Pricing, and Property Prep
04/11/25 • 14 min
1 Listener
What do you do when your rental property won't lease?
Right now, people face uncertainty about the future. Job security, price changes, and the market make folks hesitant to move. But rentals still attract interest. Lyndel Johnson shares insights.
Get back to basics with these key actions:
-Focus on attractive photos and presentation
-Adjust pricing based on market and feedback
-Ensure a welcoming experience for prospective tenants
Stay tuned for strategies to improve your rental success!
Key Takeaways
1. Current Challenges in Leasing:
Takeaway: There's uncertainty in the market due to factors like economic conditions and job security, which has made potential renters hesitant to move. However, opportunities still exist for leasing properties effectively.
2. Importance of Presentation:
Takeaway: The way a rental property is presented—through high-quality photos and cleanliness—plays a crucial role in attracting prospective tenants. The goal is for the potential renter to fall in love with the property and visualize themselves living there.
3. Feedback and Adjustments:
Takeaway: It's important to gather feedback from potential renters who attend showings but don't apply. Understanding their reasons can help address any issues, like maintenance problems or misrepresentations in photographs.
4. Pricing Strategy:
Takeaway: Setting the right price is crucial. If a property isn’t attracting interest or lease agreements, the price might be too high. Tools like Rentometer and Rent AI can help determine competitive pricing based on market analysis.
5. Creating a Positive Move-in Experience:
Takeaway: Enhancing a new renter's move-in process with gestures like a welcome note, a gift, or thorough post-showing cleaning can establish goodwill and set the tone for a positive tenant-landlord relationship, encouraging lease renewals.
Timestamped Overview
00:00 Navigating Uncertainty in Home Leasing
03:25 "Understanding Why Buyers Hesitate"
06:58 Real Estate Pricing Strategies
12:34 Pre-Move-In Tenant Preparation Tips
13:28 Enhancing Renter Satisfaction
Learn more about RPM Luxury.
Subscribe to High End Homes Handled Right on Apple Podcasts, Spotify, and watch on YouTube.
See omnystudio.com/listener for privacy information.
What do you do when your rental property won't lease?
Right now, people face uncertainty about the future. Job security, price changes, and the market make folks hesitant to move. But rentals still attract interest. Lyndel Johnson shares insights.
Get back to basics with these key actions:
-Focus on attractive photos and presentation
-Adjust pricing based on market and feedback
-Ensure a welcoming experience for prospective tenants
Stay tuned for strategies to improve your rental success!
Key Takeaways
1. Current Challenges in Leasing:
Takeaway: There's uncertainty in the market due to factors like economic conditions and job security, which has made potential renters hesitant to move. However, opportunities still exist for leasing properties effectively.
2. Importance of Presentation:
Takeaway: The way a rental property is presented—through high-quality photos and cleanliness—plays a crucial role in attracting prospective tenants. The goal is for the potential renter to fall in love with the property and visualize themselves living there.
3. Feedback and Adjustments:
Takeaway: It's important to gather feedback from potential renters who attend showings but don't apply. Understanding their reasons can help address any issues, like maintenance problems or misrepresentations in photographs.
4. Pricing Strategy:
Takeaway: Setting the right price is crucial. If a property isn’t attracting interest or lease agreements, the price might be too high. Tools like Rentometer and Rent AI can help determine competitive pricing based on market analysis.
5. Creating a Positive Move-in Experience:
Takeaway: Enhancing a new renter's move-in process with gestures like a welcome note, a gift, or thorough post-showing cleaning can establish goodwill and set the tone for a positive tenant-landlord relationship, encouraging lease renewals.
Timestamped Overview
00:00 Navigating Uncertainty in Home Leasing
03:25 "Understanding Why Buyers Hesitate"
06:58 Real Estate Pricing Strategies
12:34 Pre-Move-In Tenant Preparation Tips
13:28 Enhancing Renter Satisfaction
Learn more about RPM Luxury.
Subscribe to High End Homes Handled Right on Apple Podcasts, Spotify, and watch on YouTube.
See omnystudio.com/listener for privacy information.
Previous Episode
Why Every Property Manager Needs a Marketing Plan
Today, Lyndel welcomes Ashley Pope from Grapevine Marketing to the show.
During this conversation, Ashley shares insights on leveraging social media, professional photography, and the importance of property visitations.
They highlight the need for applicants to verify the legitimacy of rental listings through online research and physical visits to the properties. And they discuss the benefits of using AI tools to streamline the marketing process.
Takeaways
1.) Utilize all available resources, including signage, social media, and online listing platforms, to market and lease properties faster.
2.) Invest in professional photography and videos to showcase the property's features and attract potential tenants.
3.) Applicants should verify the legitimacy of rental listings through online research and physical visits to the properties.
4.) Schedule social media posts and use AI tools to streamline the marketing process.
5.) Stay informed about the ongoing battle between housing advocates and short-term rental platforms in Hawaii.
Chapters
00:00 Introduction and Slow Leasing Period
03:21 Tools and Strategies for Faster Property Leasing
05:02 The Power of Professional Photography and Videos
08:20 Verifying Rental Listings: Online Research and Physical Visits
13:15 Streamlining the Marketing Process with Scheduling and AI Tools
Learn more about RPM Luxury.
Subscribe to High End Homes Handled Right on Apple Podcasts, Spotify, and watch on YouTube.
Learn more about Grapevine Marketing here.
See omnystudio.com/listener for privacy information.
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