HFA Retailer Round Up: Episode 30, Thought Leader: Lorri Kelley

05/29/19 • 26 min

In this episode, we talk with strategic consulting firm CEO, Lorri Kelley, about how her goals of being a fashion buyer were quickly diverted into the furniture industry, and how her skills in merchandising, sales and strategic management rapidly moved her from opening retail stores to working in the manufacturing realm. We'll also discuss the great benefits of having a mentor, what mentors can help you do, and how Lorri continues to utilize mentors in her life to this day. If you're a home furnishings professional curious about mentorship, a proper work-life balance, or if continued education is all that important, you need to listen!

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HFA Retailer Round Up: Episode 29, The Value of eMarketing Part 4: Interpreting the Analytics

The marketing landscape has shifted! Consumers have less patience. Most of all, they want to receive information that is relevant to their needs and that will ultimately support their purchase decision. In this 4 part series, Michael Bailenson, president and found of BailComm, LLC will focus on how eMarketing is not only still the cornerstone that drives all other internet-related marketing, but email newsletters are actually experiencing a resurgence due to the onslaught of social media, texts and digital ads.

Part 4: Interpreting the Analytics. This is the Fourth podcast in a series of podcasts devoted to the category of enewsletter marketing. Throughout this series, Michael will share the basics of creating, managing and measuring emarketing.

Michael Bailenson introduced the newsletter concept to the home furnishings industry 24 years ago and is the leading provide of eMarketing and social media solutions. http://bailcomm.com/

Next Episode

The 20 - w/David Kain from Kain Automotive

The Home Furnishings Association's Executive Vice President, Mark Schumacher talks with David Kain about what the home furnishings industry could learn from the auto industry. The answer is a lot more than you think! ________

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