COVID-19: Readying for the Recovery

04/17/20 • 60 min

Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and your customers? What product categories will be available? What will be most in demand? How can you prepare? Industry analyst and icon Jerry Epperson answers these questions and more in this podcast “Readying for the Recovery”. HFA Executive Vice President Mark Schumacher will talk with Epperson about when he thinks stores will ramp up again, what he predicts the industry’s Asian and domestic supply chains will look like, and how that will impact your showroom.

Previous Episode

HFA Retailer Round Up: Episode 33, The Multi-Touch Sales Phenomenon

In the evolution of the customer journey how are you currently touching your customers? In this episode, Ken Widger, Marketing Program Manager at MicroD will discuss how the customer journey has changed and how to keep your brand visible at every step of the way in this new journey. You will learn what touch points are, how to utilize, measure and adjust them to keep your store top of mind when your customer is ready to buy.

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Next Episode

HFA Retailer Round Up: Episode 34, Digital Best Practices & Innovation in a COVID-19 World

The COVID-19 pandemic is reminding us that necessity is the mother of invention and has accelerated digital adoption for consumers and organizations alike. Kathy Kimple, Chief Retail Officer from FitForCommerce, discusses how retail is reacting, innovating and applying best practices to meet customer needs. Hear what technologies retailers need to be thinking about over the next 3-6 months, ecommerce pitfalls to avoid, lessons learned from other retail verticals to help home furnishings companies succeed in the current environment. Additional resources and insights can be found on the HFA Website COVID19 Recovery Resources and FitForCommerce Blog FFC COVID-19 blog.