
Building a Mission-Driven Nonprofit Model with Ben Erwin from Charity Buzz
10/08/24 • 32 min
Check out HGA at hgafundraising.com!
Check out Charity Buzz at charitybuzz.com!
In this episode, we dive into redefining success for nonprofits with CharityBuzz CEO Ben Erwin. With over 15 years in the sector, Ben shares his journey from finance to philanthropy and explores how the sector can overcome outdated perceptions and unlock new funding sources. This episode is packed with insights into how nonprofits can use technology, innovation, and unique experiences to expand their reach and impact, ultimately getting more donors excited to contribute to their causes.
Talking Points:
- Emphasizing mission-specific accomplishments over overhead ratios, and how a focus on problem-solving attracts loyal donors
- Exploring CharityBuzz’s approach to fundraising through unique experiences—think celebrity meet-ups or exclusive travel opportunities—and how this appeals to modern donors’ desire for once-in-a-lifetime experiences
- How nonprofits can leverage technology to expand their reach beyond local events and engage a global audience of potential donors
- The shift from traditional, geography-based donor pools to casting a wider net that appeals to people with shared interests or values, not just local ties
- Lessons from the for-profit world that nonprofits can adapt to attract top talent, communicate impact more effectively, and increase donor retention
Check out HGA at hgafundraising.com!
Check out Charity Buzz at charitybuzz.com!
In this episode, we dive into redefining success for nonprofits with CharityBuzz CEO Ben Erwin. With over 15 years in the sector, Ben shares his journey from finance to philanthropy and explores how the sector can overcome outdated perceptions and unlock new funding sources. This episode is packed with insights into how nonprofits can use technology, innovation, and unique experiences to expand their reach and impact, ultimately getting more donors excited to contribute to their causes.
Talking Points:
- Emphasizing mission-specific accomplishments over overhead ratios, and how a focus on problem-solving attracts loyal donors
- Exploring CharityBuzz’s approach to fundraising through unique experiences—think celebrity meet-ups or exclusive travel opportunities—and how this appeals to modern donors’ desire for once-in-a-lifetime experiences
- How nonprofits can leverage technology to expand their reach beyond local events and engage a global audience of potential donors
- The shift from traditional, geography-based donor pools to casting a wider net that appeals to people with shared interests or values, not just local ties
- Lessons from the for-profit world that nonprofits can adapt to attract top talent, communicate impact more effectively, and increase donor retention
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In this episode, we explore the true hierarchy of fundraising accountability within nonprofits. Who should be responsible for driving fundraising efforts—Executive Directors, Board Members, or the Development Team? We break down the roles and strategies that lead to more successful fundraising, providing clarity on how leadership can work together to maximize impact.
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The Importance of Email Marketing for Nonprofits w/ Kristi Scott
In this podcast episode, we dive into the power of email marketing for nonprofits with special guest Kristi Scott. With over 10 years in the nonprofit sector, Kristi has been heavily involved with helping organizations fundraise and connect with donors via email. Kristi shares her journey and emphasizes important factors that nonprofits need to keep in mind when sending out emails to their donors.This episode is packed with common email marketing mistakes to avoid, email list segmentation, making emails more personal to increase donor engagement, and much more!Episode Highlights:0:00 Episode recap0:56 Nonprofits understanding the power of their donors4:33 List segmentations8:50 New donor welcome messages9:53 Your message13:18 Making your emails more personal16:50 Collaborating to maximize impact18:41 Cross Marketing25:36 CRM technology30:49 OutroGuest Info: Name: Kristi ScottSocial: https://www.linkedin.com/in/kristipscott/Website: https://kristipscott.com/
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