What exactly is an ICA and why does it matter?

11/09/21 • 11 min

10 Listeners

ICA or your "ideal customer avatar" is who you are thinking about all the time when you make content.

In this episode, we discuss ways you can create content specifically for your ICA that puts you in a position as the go-to resource for your audience.

When you understand your ICA's problems, you can make content that addresses their concerns, and over time, you can turn your followers into fans.

Looking to create content and need a little help? Access your content creation freebie HERE: Consider subscribing, rating, and reviewing the podcast! Follow us on IG to join free workshops on content creation @arthivemagazine @theangelayungk @jessieprugh

What exactly is an ICA and why does it matter?

ICA or your "ideal customer avatar" is who you are thinking about all the time when you make content.

In this episode, we discuss ways you can create content specifically for your ICA that puts you in a position as the go-to resource for your audience.

When you understand your ICA's problems, you can make content that addresses their concerns, and over time, you can turn your followers into fans.

Previous Episode

Collaboration over Competition: 5 Benefits of Working Together

8 Recommendations

Content collaborations can help grow your business in so many ways. Perhaps you want to reach a new audience or expand on your existing audience.

You may be looking for opportunities to grow your network and connect with other like-minded businesses.

In this episode, we discuss ways collaborations can help your business expand.

Access your content creation freebie HERE: Consider subscribing, rating, and reviewing the podcast! Follow us on IG to join free workshops on content creation @arthivemagazine @theangelayungk @jessieprugh

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How To Monetize Your Content

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