Lessening the Cognitive Load in Marketing with Niamh Kelly
10/02/24 • 47 min
Niamh Kelly, CEO of Tigim, an interaction intelligence system, joined us in the latest episode of our HearSay podcast. Alongside starting and running Tigim, Niamh is also a consultant for Leaders for Accessibility. She discussed the power of going beyond user personas to consider someone’s social and cultural preferences and how this translates into more than 100% in sales.
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View transcript: https://aeurl.xyz/hearsay-podcast-with-niamh-kelly
HearSay is produced by Sojin Rank, Mike Barton, Mariella Paulino, and Missy Jensen. Edited by Alex Dorrier.
HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We’re interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
Niamh Kelly, CEO of Tigim, an interaction intelligence system, joined us in the latest episode of our HearSay podcast. Alongside starting and running Tigim, Niamh is also a consultant for Leaders for Accessibility. She discussed the power of going beyond user personas to consider someone’s social and cultural preferences and how this translates into more than 100% in sales.
——
View transcript: https://aeurl.xyz/hearsay-podcast-with-niamh-kelly
HearSay is produced by Sojin Rank, Mike Barton, Mariella Paulino, and Missy Jensen. Edited by Alex Dorrier.
HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We’re interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
Previous Episode
Accessibility: A Catalyst for Change with Gerard Cohen
Gerard Cohen, who drives the Atlassian Design System Accessibility Team, joined us in the latest episode of our HearSay podcast. Gerard has worked as a Digital Accessibility Leader and Team Builder for popular platforms like Jira and Trello and even Twitter. He discusses the catalyst accessibility can be when prioritized in business settings and the benefit the effort has for both businesses and the disability community alike.
HearSay is an AudioEye series dedicated to the heroes of accessibility who are paving the way, building an inclusive future, and making a difference in the lives of people with disabilities.
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View transcript: https://aeurl.xyz/hearsay-podcast-with-gerard-cohen-transcript
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HearSay is produced by Sojin Rank, Mike Barton, Mariella Paulino, and Missy Jensen. Edited by Alex Dorrier.
HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We’re interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
Next Episode
Accessibility as a Brand Advantage with Natalie House
In this episode of HearSay, Natalie House, Sr. Director, Content and Communications at Weave, talks about the advantages digital accessibility can bring to businesses. She discusses her personal experiences at brands like Traeger and Pluralsite and the benefits the organizations realized — both from a brand and customer perspective — by making their digital content more accessible.
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View transcript: https://aeurl.xyz/hearsay-podcast-with-natalie-house
HearSay is produced by Sojin Rank, Mike Barton, Mariella Paulino, and Missy Jensen. Edited by Alex Dorrier.
HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We’re interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
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