Episode 35: "Behaviour Change and Overcoming Resistance in Healthcare" | Ryan Jones, Florence Healthcare

05/27/21 • 23 min

Key Takeaways

Behavior change in the healthcare industry is particularly challenging because it requires you to understand the compliances and regulations for getting approvals from the FDA along with overcoming resistance to change from already overstretched health workers.
When you are launching your Healthtech Hustle, it is incredibly important to get specific with the problem that you are trying to solve. Within the healthcare industry, there are hundreds of problems that you can build your product around and so it is important to find your niche and develop relationships with your customers so that they can give you honest feedback.
When you want to scale your impact, you have to take a step back from everyday problem solving and be able to look at the bigger picture of the potential of your solution and the value that it is bringing. As entrepreneurs, we are naturally built to be curious and focus on the problem at hand but in order to grow your company, you have to prioritize scale.

Key moments

01:29 – Ryan talks about getting on the path pivoting into the health tech space and starting Florence Healthcare through document management.
03:22 – What are the members and players that you work with to bring value to the market?
05:47 – The resistance faced in launching Florence Healthcare: The resistance to change in the healthcare industry coupled with the stringent FDP regulations made behavior change really difficult and required a really strong team of researchers and lawyers.
08:24 – Learning what to prioritize and focus on while running the company.
10:27 – Building scalability into the model instead of just focusing on problem-solving
13:09 – Educating the market and building value through caring for customers
15:35 – Advice for other entrepreneurs in the healthcare space
18:14 – Making decisions based on customer feedback
21:39 – Rapid Fire Round.

Quote

“If I were to start over, I would get my idea and niche-specific faster and make sure I am asking questions so that I get the real data.” – Ryan Jones

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05/27/21 • 23 min

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