Healthcare Marketing Underground

ReviveHealth

The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?

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Top 10 Healthcare Marketing Underground Episodes

Goodpods has curated a list of the 10 best Healthcare Marketing Underground episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Healthcare Marketing Underground for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Healthcare Marketing Underground episode by adding your comments to the episode page.

October 19, 2009

Healthcare Marketing Underground

10/19/09 • 23 min

HealthCamp MN party and agenda, Paranormal Activity and more

#258-People still use social media?

Healthcare Marketing Underground

05/27/15 • 37 min

In this week’s Healthcare Marketing Underground podcast, Chris Boyer assumes the hosting role for the first time, and is joined by Kriste Goad and Dana Weymouth in a lively discussion.

Kriste, Dana and Chris critique the way Amtrak failed to engage with their social media audiences until it was too late and how Plains All American Pipeline neglected social entirely when responding to their oil spill in Santa Barbara. Why do companies of today still neglect using social media as an integral part of their overall communication strategy?

Additionally, the team gets into what hospital websites of the future will look like, based on a Wall Street Journal article by Leah Binder of the Leapfrog Group.

Relevant links:

Crisis communicators skewer Amtrak’s crash response Twitter
http://blogs.wsj.com/experts/2015/04/29/what-hospital-websites-of-the-future-will-look-like/

Santa Barbara Oil Spill: Crews Race to Contain Estimated 105,000 Gallons
www.nbcnews.com/news/us-news/crews-race-contain-estimated-21-000-gallon-oil-spill-near-n361836

California Oil Spill: Plains All American Pipeline’s Lack of Crisis Response
http://melissaagnes.com/california-oil-spill-plains-all-american-pipelines-lack-of-crisis-response/

What Hospital Websites of the Future Will Look Like
blogs.wsj.com/experts/2015/04/29/what-hospital-websites-of-the-future-will-look-like/

Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]

Twitter:
Chris Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]

Chris Boyer:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
Twitter:

Kriste
@Kristegoad [ https://twitter.com/kristegoad ]
Linked In [ https://www.linkedin.com/in/kristegoad ]

Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth

#251 - Marketing or engagement department?

Healthcare Marketing Underground

02/23/15 • 44 min

This week, Chris, Adam and Jackie talk about the rise of owned media in healthcare, "engagement" vs. "marketing," why Minneapolis rules (again!) and more.

#249 - Banana calories

Healthcare Marketing Underground

01/20/15 • 39 min

This week, Chris, Adam and Jackie take a look back at 2014, and it’s been a big year! They also dive into the Google’s "Year in Search" trends and more.

#69 We can agree to disagree

Healthcare Marketing Underground

08/02/10 • 32 min

The Mayo Clinic's new social media center, a new spin on urgent care in the Twin Cities, Twitter, Twitter Little Stars and more

#SHSMD14-03 - Chris Fenoglio

Healthcare Marketing Underground

10/20/14 • 20 min

This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Chris Fenoglio, Digital Marketing Manager for LifePoint Hospitals.

#SHSMD14-01 - Jim Rattray

Healthcare Marketing Underground

10/16/14 • 19 min

This special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jim Rattray, Executive VP at Bennett Group.