The Culture Of Risk at UPMC: President of UPMC Enterprises, Tal Heppenstall, Explains

09/10/20 • 36 min

Healthcare is Hard: A Podcast for Insiders

Tal Heppenstall has a dual role at UPMC. He’s been treasurer of the $21 billion dollar health care provider and insurer since 2003, where he’s responsible for the day-to-day cash needs of an organization that integrates 90,000 employees, 40 hospitals, 700 doctors’ offices and outpatient sites, and a 3.9 million-member Insurance Services Division. In addition, Tal is president of UPMC Enterprises, where its mission is to create products and businesses that make life changing medicine happen.
In this episode of Healthcare is Hard: A Podcast for Insiders, Tal talks to Keith Figlioli about the elements that have created this unique, world-class organization and how it will continue to adapt in a post-COVID world. They address topics including:

A Culture of Risk. According to Tal, one defining factor that sets UPMC apart from other non-profits is its tolerance for risk. It’s a theme he points to throughout the interview, talking about how the organization’s high risk tolerance enabled its success on the payer side, but how it is also an inherent characteristic of an academic medical center. Innovation is why UPMC exists, but Tal believes that without the willingness to take risks, it’s just a word.
Constant Reinvention. Another important part of being rooted in an academic medical center is the bias towards discovery and reinvention. This has always been core to UPMC, but especially in the current environment as big tech, retail and others enter the market, innovation is not optional. However, Tal is quick to point out that the corporate venture operation under UPMC Enterprises is not a fund. It’s not about short term returns, but rather a reinvestment to make sure the organization is successful in its mission.
UPMC’s Best Startup Ever. Innovation has resulted in a financial difference at UPMC, but one startup stands out in Tal’s mind – the health plan UPMC created in the late 90s. It’s now the largest medical insurer in western Pennsylvania with revenues of $12 billion. Tal recounts an environment in the market where one payer dominated for years and how competitive rates forced UPMC to do more with less. UPMC in turn became a very efficient organization and, as Tal puts it, is why they chose to do more with less of their own money instead of relying on another payer.
The Pervasive Impact of COVID-19. Tal and Keith’s discussion reflects the fact that COVID-19 has permeated into every aspect of healthcare and is not a single topic of discussion, but an important part of every topic for the healthcare industry. Throughout the interview Tal shares his thoughts about COVID including how it has accelerated digital health, the challenges it has created for payers and providers, and the role government will continue to play driving change in response.

To hear Tal and Keith talk about these topics and more, listen to this episode of Healthcare is Hard: A Podcast for Insiders.

A Culture of Risk. According to Tal, one defining factor that sets UPMC apart from other non-profits is its tolerance for risk. It’s a theme he points to throughout the interview, talking about how the organization’s high risk tolerance enabled its success on the payer side, but how it is also an inherent characteristic of an academic medical center. Innovation is why UPMC exists, but Tal believes that without the willingness to take risks, it’s just a word.
Constant Reinvention. Another important part of being rooted in an academic medical center is the bias towards discovery and reinvention. This has always been core to UPMC, but especially in the current environment as big tech, retail and others enter the market, innovation is not optional. However, Tal is quick to point out that the corporate venture operation under UPMC Enterprises is not a fund. It’s not about short term returns, but rather a reinvestment to make sure the organization is successful in its mission.
UPMC’s Best Startup Ever. Innovation has resulted in a financial difference at UPMC, but one startup stands out in Tal’s mind – the health plan UPMC created in the late 90s. It’s now the largest medical insurer in western Pennsylvania with revenues of $12 billion. Tal recounts an environment in the market where one payer dominated for years and how competitive rates forced UPMC to do more with less. UPMC in turn became a very efficient organization and, as Tal puts it, is why they chose to do more with less of their own money instead of relying on another payer.
The Pervasive Impact of COVID-19. Tal and Keith’s discussion reflects the fact that COVID-19 has permeated into every aspect of healthcare and is not a single topic of discussion, but an important part of every topic for the healthcare industry. Throughout the interview Tal shares his thoughts about COVID including how it has accelerated digital health, the challenges it has created for payers and providers, and the role government will continue to play driving change in response.

To hear Tal and Keith talk about these topics and more, listen to this episode of Healthcare is Hard: A Podcast for Insiders.

Previous Episode

Agile Operations: COVID-19 Forces a New Reality for Healthcare Finance, According to Michael Allen, CFO at OSF Healthcare

Michael Allen has unique expertise in healthcare finance. He’s been chief financial officer at four different health systems and is national chairman of the Healthcare Financial Management Association (HFMA) where he regularly interacts and shares knowledge with peers in the 56,000-member organization.
Michael calls HFMA his side hustle and is going on his second year of a one-year term since the organization froze its leadership to provide stability during the COVID-19 pandemic. His primary role is CFO at OSF Healthcare, a faith-based health system in Peoria, Illinois with 23,600 Mission Partners in 147 locations, including 14 hospitals.
Since the pandemic started, the Healthcare is Hard podcast has explored how health systems are dealing with it from multiple angles including from the CEO, CIO, regulatory, governance and supply chain perspective. In this episode, Keith Figlioli talks to Michael Allen to learn how finance leaders are supporting the healthcare industry and their organizations through this trying time.
Michael talks about how healthcare has historically not been very agile because realities like fixed costs, reliance on bricks and mortar and steady organic growth meant that it didn’t have to be. But he talks about the new need for agility, how OSF is adapting, and how some steps the organization took before the pandemic put it in a better position to respond. The topics Michael and Keith discuss include:

Supporting quick decisions. Through its emergency operations center created to navigate the pandemic, Michael says OSF learned how slow the organization had previously been at making decisions. This wasn’t an issue before because it worked, but COVID forced a need for change. Instead of including everyone in every decision, Michael talks about how OSF learned to rely on small groups to make decisions, vet those decisions with the larger group, and then move forward quickly.
Spending less time in the rear view. Michael is working to flip the traditional model of healthcare finance. Instead of looking backwards and planning based on previous experiences, Michael is directing his team to spend most of their time looking forward. For example, no one in healthcare knows what their future revenue stream will look like as the payer mix shifts and the average payment rate for services is likely to decline. This is why it’s critical for finance teams to spend more time forecasting and ensuring they’re nimble enough to respond to any situation.
Eliminating the annual budget process. OSF entered its fiscal year starting October 2019 without a traditional budget. Michael and his team still updated their long-term financial plan and set financial targets on an annual basis, but spent less time on individual line items. Instead, they focused more on forecasting and dynamic planning, including measurement and processes for reacting to issues. This proved to be invaluable when the pandemic hit and as the healthcare industry faced rapid change, enabled OSF to quickly gather the information it needed, build forecasts, and move quickly.
Creating an environment where innovation is inherent. Another area that bolstered OSF’s response to the pandemic is its focus on innovation – something Michael says has always been an integrated part of the organization versus a separate entity. In OSF’s venture arm for example, investments are never solely made for their financial benefits, but must also be doing something positive for the organization and be endorsed by clinical leaders. As the response to COVID-19 placed digital touchpoints first, this gave OSF a running head start in how it adapted.

Hear Michael and Keith dig into these topics and more in this episode of Healthcare is Hard: A Podcast for Insiders.

Next Episode

CommonSpirit’s Lloyd Dean and Rich Roth on Solving Inequities through Innovation

CommonSpirit Health created one of the largest health systems in the nation by merging Dignity Health and Catholic Health Initiatives in early 2019. It now operates 137 hospitals and more than 1,000 care sites across 21 states, with revenues of nearly $29 billion.
Extending its reach into more communities across the country has enabled CommonSpirit to leverage scale as a means to advance its core mission of expanding healthcare access to all, advocating for those who are poor and vulnerable, and innovating how and where healing can happen.
If a person’s personal journey and early years are what guide them to their calling in life, as CommonSpirit CEO Lloyd Dean believes, it’s no wonder why he and SVP and Chief Strategic and Innovation Officer, Rich Roth, are key parts of a leadership team charged with seeing this mission through.
In this episode of Healthcare is Hard, Lloyd tells his inspiring story of growing up the son of a factory worker who experienced racial inequalities firsthand and saw the impact they have on basic healthcare and life expectancy. He shares his personal journey from being the first in his community to attend a university, to becoming the CEO of one of the nation’s largest health systems and how these experiences drive purpose in this role. Rich Roth recounts his first exposure to the healthcare industry cleaning doctors’ offices where his mother worked as a receptionist, his later roles cooking and cleaning at nursing homes, and ultimately his first job out of college stuffing envelopes and answering patient questions in the billing department of a hospital.
With the foundational influence of these experiences, Lloyd and Rich talk to Keith Figlioli about their role in fulfilling CommonSpirit’s healing mission and how it has changed in the wake of COVID-19. They cover a number of topics, including:

COVID-19 as the great equalizer. Rich explains how certain elements of a health system like home care, pharmacy or community benefit have historically played a secondary role – part of a strategy, but not leading it – and are now starting to be central components of a system’s identity. COVID-19 has revealed the true vulnerabilities in our healthcare system and these are the things CommonSpirit is thinking deeply about to create the next chapter of healthcare delivery. As Lloyd points out, if we don’t see the inequalities now and address them in a demonstrable way, history will chronicle that as one of the greatest missed opportunities the nation has ever seen.
Personalizing care for individuals. The U.S. health system has done a poor job personalizing primary care to meet individual needs, according to Rich. For example, behavioral health might be the primary need for some people while food or housing is the biggest concern for others. And different groups of people – women, seniors, Latinx, and many more – need more services specific to them too. The next evolution of care must move away from the “one stop shop” and will require services that understand and better serve each person individually.
Being part of a community, not just “in” a community. Lloyd shares his prediction that care delivery from health systems, hospitals, clinics and other providers that currently occurs IN the community, will transform to be a bigger part OF the community. And providing a robust health infrastructure with broad access to care will not simply be understood as a moral imperative, but as an economic imperative as well.

To hear Lloyd, Rich and Keith talk about these topics and more, listen to this episode of Healthcare is Hard: A Podcast for Insiders.