Leveraging Digital Technologies to Create Valuable KOL Engagements & Empower Patients with Sandra Graham-Mason, Director of Marketing at Regeneron Pharmaceuticals

Sandra Graham-Mason, Director of Marketing at Regeneron Pharmaceuticals discusses a variety of topics, from the impact of COVID-19 on the way that Pharma teams interact with internal stakeholders and KOLs to the challenges it has brought for healthcare marketing and sales. We also dive into the lessons learned from Sandra’s work on patient education and advocacy, and much more.
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Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/
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Sandra Graham-Mason: https://www.linkedin.com/in/sandragrahammason/
Regeneron Pharmaceuticals: https://www.regeneron.com/

Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.

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