Health Comm Central
Karen Hilyard, Ph.D.
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Top 10 Health Comm Central Episodes
Goodpods has curated a list of the 10 best Health Comm Central episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Health Comm Central for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Health Comm Central episode by adding your comments to the episode page.
Building Trust with Polarized Audiences with Karin Tamerius, M.D (Part 1) | Ep #17
Health Comm Central
11/16/22 • 30 min
For years now many families have avoided talking politics at the Thanksgiving table. But thanks to the politicization of science in the COVID era, now even our public health work may seem off limits for discussion with Angry Uncles or Conspiracy-Theory Cousins. But that could all change this holiday season if you give the Change Conversation Cycle a try. It’s a 5-step process for reducing polarization and hostility, building trust, and rediscovering shared values. It can work in both public health communication and private settings, too.
This week, join Health Comm Central for Part One of our conversation with Karin Tamerius, M.D., a political psychiatrist who is the developer of the Change Conversation Cycle (CCC) and the founder of Smart Politics. Dr. Tamerius is also the creator of several interactive online chatbots, AKA the “Angry Uncle Bots” that provide practice using the CCC to reduce polarization and change hearts and minds.
In Part One of this two-part series, we talk about the importance of framing issues as choices and building trust one person at a time. Plus Dr. Tamerius shares what led her to create the Change Conversation Cycle and how we can all be less triggered by misinformation and arguments and more strategic and effective in our response.
Next week: Part Two!
Resources:
Smart Politics: https://www.joinsmart.org/
The Angry Uncle Bots (an interactive tool for practicing the Change Conversation Cycle):
- COVID: https://thrive.kaiserpermanente.org/care-near-you/southern-california/chat-bot
- Climate Change: https://davidsuzuki.org/climate-conversation-coach/
- Politics: https://www.nytimes.com/interactive/2019/11/26/opinion/family-holiday-talk-impeachment.html
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
What Health Communicators Need to Know About A.I. | Ep #37
Health Comm Central
05/31/23 • 26 min
By now, almost everyone has heard of ChatGPT and other artificial intelligence apps. But if you’re a health communicator and you are not actively using them, you’re missing out. In this episode, we talk about five ways to use ChatGPT right now, along with some additional things to aspire to. Plus, we discuss key concerns about AI and how to use it ethically to make your work more efficient and effective.
Resources:
35 Ways Real People Are Using A.I. Right Now - The New York Times (nytimes.com)
27 ChatGPT Alternatives for Your Business (And One Hidden Gem) (invgate.com)
How to Use Chatbots, like ChatGPT, in Your Daily Life and Work - The New York Times (nytimes.com)
Generative AI Ethics: 8 Biggest Concerns (techtarget.com)
Artificial intelligence is not going to take all our jobs | The Hill
How to use ChatGPT as a learning tool (apa.org)
Prompts to try:
Try typing in these ideas that are similar to things you might really need on the job. If you’d like to compare your answers to the ones I got, click here to see these responses and the “just for fun” prompt responses too.
- Search: How have the odds of surviving a heart attack changed in the last 50 years and what are the main reasons why? Cite your sources.
- Organize: List ten community-based organizations or non-profits in the Seattle area that work on the issue of HIV/AIDS in descending order from the largest or most impactful.
- Plan: Create a timeline with the steps for planning, hosting, and analyzing a focus group if I need the results three months from now.
- Draft content: Write three Tweets about the importance of getting a colonoscopy including one that is humorous.
- Proofread: Correct the errors in the following paragraph: Wen it cumes 2 tornado prepairdness, there's a few thingz u shud keep in mind. Furst, make shure u hav a reeliable weathr radio that can alrt u wen therez danger.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
Making Behavior Change Easier, More Fun, and More Popular | Ep #30
Health Comm Central
03/29/23 • 15 min
In the last (really!) of this brief series on social marketing, we look at the strategic approach that is most commonly used in social marketing: Making a behavior seem easier, more fun, or more popular than whatever competing behavior people are currently engaged in. Most of the time, when a campaign doesn’t live up to expectations, it’s because it has not effectively used this approach to motivate and entice people by making behavior change appealing. If you haven’t heard HCC’s other episodes on social marketing related topics, please jump back to Episodes 6, 26, 27, 28, and 29 so that THIS episode can add to what you’ll learn there!
Resources:
Hicks JJ. The strategy behind Florida's “truth” campaign. Tobacco Control 2001;10:3-5.
Huhman, M. E., Potter, L. D., Nolin, M. J., Piesse, A., Judkins, D. R., Banspach, S. W., & Wong, F. L. (2010). The Influence of the VERB campaign on children's physical activity in 2002 to 2006. American journal of public health, 100(4), 638–645.
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 - 2023 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
Putting the Exchange in Behavior Change | Ep #27
Health Comm Central
03/08/23 • 17 min
In this second episode of our brief series on social marketing, we look at the theory that underpins it: Exchange Theory. Understanding how to apply Exchange Theory will help you choose the right message for an audience based on what you know about their basic needs and values. (Bonus: It can even work in your personal life too, when you’d like that person in your household or workplace to change their behavior). If you haven’t already done so, listen to our introduction to social marketing in Episode 6 and the first part of this series from last week, Episode 26.
Resources:
Social exchange theory - Wikipedia
Tools of Change - Social Marketers
Shams, M. (2018). Social Marketing for Health: Theoretical and Conceptual Considerations. Selected Issues in Global Health Communications. doi: 10.5772/intechopen.76509
Cook, Karen & Cheshire, Coye & Rice, Eric & Nakagawa, Sandra. (2013). Social Exchange Theory. 10.1007/978-94-007-6772-0_3.
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 - 2023 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
But I’m Not Selling Anything! | Ep #26
Health Comm Central
03/01/23 • 21 min
The concept of Product and Price from the Four Ps of Marketing can be confusing when you’re new to social marketing. What’s your product if you are just trying to persuade someone to change their behavior? And what is the price if no money changes hands? This episode is the first in a brief series on social marketing, breaking down these two critical concepts and offering some suggestions for how you can easily practice identifying product and price as they apply to both social marketing and corporate marketing. If you’re fairly new to social marketing, go back and listen to Episode 6 first!
Resources:
Brown KM. Defining the Product in a Social Marketing Effort. Health Promotion Practice. 2006;7(4):384-387. doi:10.1177/1524839906291323
Rosemary Thackeray, Katrina N. Fulkerson & Brad L. Neiger (2012) Defining the Product in Social Marketing: An Analysis of Published Research, Journal of Nonprofit & Public Sector Marketing, 24:2, 83-100, DOI: 10.1080/10495142.2012.679156
Butler, K., Gordon, R., Roggeveen, K., Waitt, G. and Cooper, P. (2016), "Social marketing and value in behaviour? Perceived value of using energy efficiently among low income older citizens", Journal of Social Marketing, Vol. 6 No. 2, pp. 144-168. https://doi.org/10.1108/JSOCM-07-2015-0045
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 - 2023 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
Explaining Social Determinants 101 | Ep #5
Health Comm Central
08/24/22 • 22 min
Understanding social determinants of health (SDOH) is fundamental to the work we do in public health to ensure that people can live their healthiest lives. But it can sometimes be hard to explain social determinants fully and succinctly to people outside our field. Whether you are searching for the words to help teach others or you are new to public health yourself and still trying to get a handle on why -- despite educational campaigns and even strong individual motivation and intention -- systemic barriers often prevent people from engaging in healthy behaviors, today’s episode is for you!
In addition to helping you explain the basics, we’ll cover two critically important rules for discussing social determinants of health with people outside public health -- whether partners from other sectors, community-based organizations, decision-makers, even friends and family. And we will also set the stage with this discussion of “Social Determinants 101” for several other related episodes. So enjoy today’s show and stay tuned for a whole lot more on social determinants soon!
Resources:
Social Determinants of Health, Healthy People 2030, published by the U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion.
Social Determinants of Health (SDOH), from NEJM Catalyst, Social Determinants of Health (SDOH). Published by New England Journal of Medicine, Dec. 1, 2017.
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
Applying Adult Learning Theory to Health Promotion | Ep #46
Health Comm Central
03/06/24 • 21 min
While effective teachers and professors consider adult learning theory one of the go-to frameworks for curriculum development, you may not realize how useful it can be, and how well-researched it is, in the world of health promotion and health communication. This episode takes a look at six of the basic principles of adult learning theory that every health communicator needs to consider when developing materials, resources, and interventions.
Resources:
- 10 Simple Principles of Adult Learning (wgu.edu)
- Adult Learning Theories in Context: A Quick Guide for Healthcare Professional Educators Mukhalalati BA, Taylor A. Adult Learning Theories in Context: A Quick Guide for Healthcare Professional Educators. J Med Educ Curric Dev. 2019 Apr 10;6:2382120519840332. doi: 10.1177/2382120519840332. PMID: 31008257; PMCID: PMC6458658.
- Applying adult learning theories for effective patient education | WebMD Ignite
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 - 2024 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
Positive Deviance: A Strengths-Based Approach to Improving Health Outcomes | Ep #45
Health Comm Central
02/22/24 • 32 min
So often when we consider health disparities in a population, we focus on what is wrong or deficient — the barriers to good health. But what if instead we gathered wisdom from people and communities who are exceptions to the rule, then tried to replicate the conditions that enable them to be successful? This is what the “positive deviance” framework does: it reframes our thinking to consider that often communities themselves already have the solutions to problems, if only we focus on their strengths rather than deficits.
My guest in today’s episode is one of my former graduate students, Tyra Toston Gross, who is the one who first introduced me to this framework when she used it in her dissertation to examine breastfeeding in the African-American community—focusing on women who despite having no more resources or knowledge than their peers were managing to breastfeed successfully. Now a successful educator and researcher at Xavier University of Louisiana, Dr. Gross joins me to talk about positive deviance and other strengths-based and community-participatory approaches.
Resources:
- A basic overview of Positive Deviance from Wikipedia
- About Tyra Toston Gross: https://www.xula.edu/directory//people/tgross.html
- Gross TT, Davis M, Anderson AK, Hall J, Hilyard K. Long-Term Breastfeeding in African American Mothers. J Hum Lact. 2017 Feb;33(1):128-139. doi: 10.1177/0890334416680180. Epub 2017 Jan 6. PMID: 28061039.
- Other researchers using the framework: The Positive Deviance Collaborative
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 - 2024 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
4 More Media Relations Essentials | Ep #44
Health Comm Central
01/31/24 • 22 min
Wrapping up our series on media, today we look at four more media relations essentials that can help you earn media coverage: Op-eds, letters to the editor; becoming a go-to resource for journalists; and convening an editorial board meeting. Along with the earlier parts of our series on media, these are tools you probably didn’t learn about in your MPH program or even a general health communication course. But they should be an essential part of your professional toolkit.
Resources:
- Credibility of Earned Media (summary – actual study is hidden behind a paywall): Is Earned Media More Credible than Advertising? | Institute for Public Relations (instituteforpr.org)
- Op-Ed Writing: Tips and Tricks — The OpEd Project
- Harvard Kennedy School How to Write an Op-Ed (harvard.ed u)
- Tips for writing effective letters to the editor - Public Health Institute (phi.org)
- Microsoft Word - Influencing Editorials - An editoral board meeting primer.– (georgetown.edu)
- 6 Steps to Ensure a Successful Editorial-Board Meeting (philanthropy.com)
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 - 2024 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
The Best of Intentions | Ep #36
Health Comm Central
05/17/23 • 18 min
Research has shown that behavioral intention is a fairly good predictor of behavior... but what about when it’s not? For many people with executive function impairments — which includes not only many individuals who are neurodivergent, but also people with mood disorders, mental illness, physical illness, cognitive impairment, and even people under stress — following through on behavioral intention can be challenging, even when they strongly desire taking action.
In this episode we talk about the specific deficits caused by executive function disorder — whether temporary or longer-term, and share some ways that all campaigns and interventions can provide support to make intentions a reality.
Resources:
What is Executive Function? How Executive Functioning Skills Affect Early Development (harvard.edu)
Paschal Sheeran (2002) Intention—Behavior Relations: A Conceptual and Empirical Review, European Review of Social Psychology, 12:1, 1-36, DOI: 10.1080/14792772143000003
Saving Lives by Closing the Intention-Action Gap - Behavioral Scientist
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 - 2023 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
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FAQ
How many episodes does Health Comm Central have?
Health Comm Central currently has 50 episodes available.
What topics does Health Comm Central cover?
The podcast is about Health & Fitness, Behavioral Science, Marketing, Medicine, Podcasts, Behavioral Economics and Business.
What is the most popular episode on Health Comm Central?
The episode title 'Positive Deviance: A Strengths-Based Approach to Improving Health Outcomes | Ep #45' is the most popular.
What is the average episode length on Health Comm Central?
The average episode length on Health Comm Central is 21 minutes.
How often are episodes of Health Comm Central released?
Episodes of Health Comm Central are typically released every 7 days.
When was the first episode of Health Comm Central?
The first episode of Health Comm Central was released on Jul 26, 2022.
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