Health Coach Radio

Rebecca Tracey is a marketing coach who works with health and life coaches and in this conversation, we scale all the way back to the brass tacks of marketing yourself. Rebecca says that the good news is - the basics still work! So stop trying to go viral on TikTok and instead spend time getting extremely clear on exactly what kind of expert you are and exactly what kind of problem you solve for whom and how. The tools have changed but the foundational elements of marketing are still true. You must put a clear message in front of your audience. Rebecca shares her expertise and emphasizes the need for clarity in marketing and engaging beyond social media. She also touches upon niche markets, creating impactful programs, and debunking the misconception of passive income. We know you will take a lot away from this frank and filterless conversation with reassuring Rebecca Tracey. Episode Overview: 0:00:00 Getting Clear on Your Expertise and Target Audience 0:01:21 Starting the journey as a health coach and marketer 0:04:10 Transitioning to a business and marketing coach for health and life coaches 0:07:06 The frustrations of relying solely on social media for business 0:10:35 Importance of finding targeted audiences instead of relying on algorithms 0:17:17 Overcoming Fear of Niche Specialization 0:20:50 The Continuous Need for Clarity in Niche Selection 0:25:22 Understanding Client Needs: Initial vs. Post-Transformation Statements 0:28:02 Market Research: Identifying Top Obstacles for Clients 0:31:13 Women's Strength: A Different Path to Fitness 0:32:08 Creating Bite-sized Programs for Busy Moms 0:40:04 Coaching sessions: the importance of covering broad strokes and the onus on clients. 0:43:09 Getting in front of targeted audiences for effective marketing. 0:47:45 Referral-based businesses in the era of organic growth decline. 0:55:47 Disappointing Results from Facebook Ads ---

Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice.

If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Welcome to Health Coach Radio, the podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Chris Mirabile is the founder and CEO of Novos, the first human longevity company to simultaneously address the 12 mechanisms of aging - the biological causes of aging which Chris explains very well - through its innovative patent-pending over-the-counter formulations.

With that in mind, during the conversation around aging, they also covered what aging has historically been, becoming decrepit with failing health, and what it could possibly be like if we took everything we've learned about it and made intentional choices to age differently.

Chris also shares with us the story of why he became so interested in ageing (he had a brain tumour as a kid), he tells us all about the fancy term “antagonistic pleiotropy” (a fancy way of explaining how our genes age), and what ageing really is (it’s not just wrinkles). Chris explains how we would coach someone who is interested in longevity differently from someone who is interested in gaining muscle mass, and how the USA is one of the only countries in the world that has reduced its health span while increasing its lifespan.

This episode is very fun and exciting. Even if you don’t coach anyone who is worried about ageing or longevity (at the moment, anyway) we know you'll enjoy it.

In this episode, we dive deep into the world of keto with none other than Chris Irvin, a distinguished author, researcher, and ketogenic diet expert. Chris, also the mind behind the groundbreaking Applied Ketogenic Diet Specialist Certification course for health coaches and practitioners at Primal Health Coach Institute, is here to unravel the mysteries of the ketogenic diet for you. Whether you're a seasoned keto coach or someone just starting to explore the ketogenic lifestyle, Chris Irvin has the answers you've been seeking. This conversation is not your average keto discussion; it's fueled by questions from a live audience, making it one of the most engaging and comprehensive coach-centric talks on ketogenic diets, the ketogenic metabolic state, and the concept of metabolic flexibility. Chris Irvin shares his wealth of knowledge, providing insights that go beyond the surface of mainstream keto discussions. This is truly an enlightening journey through the intricacies of the ketogenic diet and if you're serious about keto or simply keto-curious, this conversation is tailor-made for you. Connect with Chris on: Instagram: https://www.instagram.com/theketologist/ Website: https://www.carnivorereset.com Course: https://www.primalhealthcoach.com/applied-ketogenic-diet-specialist-certification/ Episode Overview: 0:00:00 Introduction to Chris Irvin and the topic of keto 0:03:10 Importance of health coaches in research studies on keto 0:07:23 Early Experiences with Keto Research and Education 0:10:23 Frustration with Lack of Public Knowledge about Keto 0:15:17 Keto's Boost in Energy and Mood 0:23:12 The Rise and Fall of Keto 0:31:41 Individualized Approaches for Different Conditions 0:35:59 Finding the Minimum Effective Dose for Successful Keto Journey 0:36:52 Exclusive Offer: 72-hour Free Trial and Discount Code 0:37:19 Understanding the Mechanism of Metabolism and Ketogenic Diets 0:41:04 Is Keto an All-or-Nothing Approach? The Importance of Personalization 0:45:04 An Interesting Approach to the Course Content 0:45:15 Fully immersing clients in the experience of ketogenesis 0:48:15 Understanding client needs over complex scientific explanations 0:51:29 Challenging misconceptions about high fat and protein fears 0:59:19 Focusing on the actual lived experience of people 1:02:39 The importance of tailoring the ketogenic diet for individual clients 1:06:02 The increasing interest and importance of practitioners learning about keto Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

The special episode is a conversation between Mark Sisson, the founder of the Primal Blueprint and Primal Health Coach Institute, and your host, Laura Rupsis. They discuss the possibilities and challenges of entrepreneurship in the health coaching industry. Mark speaks about his history as an athlete and fitness enthusiast and how this passion evolved into a mission to help people improve their health. He shares his personal entrepreneurial journey, discussing his ventures like starting Primal Health Coach Institute, TV shows, blogs, and even shifting towards starting a food business, Primal Kitchen. Mark also provides inspiration for aspiring health coaches, explaining that one's passion for health and genuine interest in people are the key characteristics required to follow the path of a health coach. Connect with Mark: Website: https://www.marksdailyapple.com/ Facebook: https://www.facebook.com/marksdailyapple/ Instagram: https://www.instagram.com/marksdailyapple/ YouTube: https://www.youtube.com/c/marksdailyapple Twitter: https://twitter.com/Mark_Sisson Peluva shoes: https://peluva.com/ Episode Overview: 0:00:00 Introduction and Background of Mark Sisson 0:04:58 Mark's Blog and Mission to Find Genetic Switches 0:10:08 Primal Health Coaching: A Powerful and Compelling Approach 0:13:07 Addressing the Fear of Failure and Self-Doubt 0:19:55 The Abundance of Business Opportunities as a Health Coach 0:23:12 The Essential Training and Science Behind Coaching 0:28:07 Overcoming Fear and Negative Self-Talk 0:30:37 Weighing the Cost of Change and Inaction 0:37:16 Success in the PrimalKitchen 0:38:42 The Ups and Downs of Entrepreneurship 0:40:05 Building a Business and Living a Fulfilling Life 0:48:48 The Boundaries of Risk and Scaling a Business 0:57:52 Qualities Needed for the Health Coach Path

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Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice.

If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Darrell Rogers, from the Council of Holistic Health Educators, is an experienced Government Relations Director with a history of successfully implementing dynamic campaigns that promote and protect industries, organizations, and companies. He is skilled in government relations, policy creation, coalition management, and business development. The Council of Holistic Health Educators protects and promotes holistic health professionals, just like us. They defeat legislation that restricts our community, and they lobby to pass laws protecting and growing the ability of our diverse profession to practice. They educate policymakers, build grassroots support, and train holistic health practitioners to become involved in the policy process and win. During this conversation, Darrell discusses the council's role in protecting and promoting holistic health professionals, advocating against restrictive legislation, and educating policymakers. He also highlights the importance of consumer education and the need to update outdated regulations in the nutrition and health coaching industry. Darrell also emphasizes the value of health coaches in providing education and resources, job opportunities in various industries, and the importance of supporting the Holistic Council. This is an important conversation so make sure you bookmark this one so you can listen to it a few times. And while you’re at it, bookmark holisticcouncil.org too so you can critically stay on top of the legislation threatening and supporting health coaches. Connect with Darrell at: LinkedIn: https://www.linkedin.com/in/darrell-rogers-a520885/ Website: https://holisticcouncil.org Facebook: https://www.facebook.com/cofhhe/ Episode Overview: 0:00 Introduction 8:59 The Power of Consumer Demand 12:51 Historical Nutrition Regulation 15:41 Legislators' Response to Modernization 18:22 The Need for Advocacy 21:33 Impact of Stringent Regulations 25:43 Ambiguity in Legislation 27:54 The Power of Clear Definitions 28:57 Advocating for Clarity and Fairness 34:18 The Role of Health Coaches 35:58 Navigating Regulations and Growth 37:44 Advocating for Health Coaching 41:13 The Reality of Billing Insurance 44:03 Engaging Clients through Financial Options 48:03 Integration into Traditional Medical Settings 50:34 Diverse Opportunities for Health Coaches 53:26 Exploring the World of Lab Testing 57:08 Ensuring Safety in Lab Testing 1:01:21 Embracing Growth in Health Coaching 1:02:23 Supporting the Holistic Council Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.