Health Coach Academy

Great copy is the key to a thriving business. If you can understand the nuances of your industry, you become a master of the language, the vibe, and the challenges of your audience. This understanding creates the connection that enables you to speak to prospective clients at a much more meaningful level that leads to better offers and more sales.

In this episode, we dive deep into the world of copywriting with expert Linda Melone, uncovering the secrets behind writing words that truly captivate and convert. Linda, specializes in creating impactful, revenue-generating copy for the health, wellness, and fitness industries. She leverages her unique blend of skills as a former personal trainer and award-winning magazine writer into copy that converts.

She shares her insights on how effective copy can shape brand identities, connect with audiences on a deeper level, and ultimately drive action. We discuss everything from understanding your target audience to crafting headlines that grab attention and writing copy that sells without feeling “salesy.” Whether you're a business owner, health coach, or aspiring writer, this episode is packed with actionable advice to help you elevate your messaging and make a memorable impact with your words. Tune in and discover how to transform your ideas into compelling, conversion-focused copy that resonates with your audience and helps your business thrive.

Running a business is only one aspect of your life, even if it seems like it consumes everything else. How many times have certain areas of life were neglected in order to keep our businesses afloat? Has our health suffered? Our relationship with our loved ones? Has our connection to spirit taken a hit? Like it or not, these aspects of ourselves need to be shored up in order for any business venture to thrive and that balance is key to any profitable practice.

So to discuss how this plays out in real life, we invited Dedee Cai to the show. Dedee is the founder and a performance coach of FIT TO PROFIT, a company that utilizes psychology, cognitive science, holistic wellness to help entrepreneurs get holistically fit to attain peak level of performance in their life and businesses. She recently published a book The Overcomer: Conquer Your Fears to Achieve Your Goals in hopes for others to seize their own opportunities for success. DeDee married her love for living an optimal lifestyle, and business to create FIT TO PROFIT. She believes that your self-worth is your net worth, and she’s on a mission to empower women to live up to their own potential unapologetically while changing the world.

As a health coach, I really love data. We are often at a disadvantage when it comes to data because unlike doctors, we generally don't have easy access to testing or labwork. But what if we can actually access critical information that has huge health implications right from wearable tech? With the help of heart rate monitors that are easily accessible on our phones or other wearable devices, we can get to know our clients body better and help them gain better control of their stress balance and their autonomic nervous system. To share his insights on the benefits of capturing your heart rate variability, we invited Dr. Torkil Færø to the show. Dr. Torkil is the author of The Pulse Cure and joins the show to describe how tuning into your heart rate variability can show you how your personal constitution reacts to specific stressors and help us tailor what is needed for optimal health.

The entrepreneurial mind is quite a fascinating thing. As we all know, being an entrepreneur isn't for everybody. And those who succeed have a mindset that success is the only option and they'll do whatever it takes to make the dream of their business come true by any means necessary.

Olly Wood joins the show to share the benefits of this steadfast approach. Olly got started in the business world after 7 years as an independent personal trainer. He pivoted to the online space and saw his company rapidly grow into a multi 7 figure company that helps thousands of clients.

Research has shown that glucose is a major player in many of the health issues that plague our world. Most likely, you have a client who would benefit from having a better handle on it. And since health coaches are always looking for ways to get their clients results, a Continuous Glucose Monitor (CGM)is an awesome tool that gives health coaches real time data in order to assist in achieving optimal health.

To discuss how a health coach can incorporate this in their practice, we invited Carlee Hayes to the show. Carlee is a registered dietitian and the lead dietician at NutriSense, a metabolic health company that utilizes GCM's technology to provide real-time data to clients in order to prevent and manage metabolic issues related to glucose.