Agtech is not always about making money.

This week on the Head Shepherd podcast we have Jock Lawrence, creator and founder of Mobble.
After returning home to the family farm in Victoria Australia, and realising that all of the important information was up in "Dads head", Jock and his family trialed some farm management software in an attempt to get the operation running more smoothly. However, none of them worked for both generations of farmers, and none had all of the things they both wanted.
And so, Mobble was born.
"Everything you need to help manage your livestock farming business. Simple, practical, flexible livestock farm management software."
There has been great feedback so far on Mobble, with farmers finding it solving their communications issues between teams and family members without any complications.
Being a "mob" based app, you can't get caught up in the complications of individual animals which is where some software goes wrong. "The data the farmer needs most, is up in their face. We want to give them quick access to the information they need, giving them more time in their day"
Eventually, Jock hopes to add individual animals as an "add on" to Mobble.
Jocks favourite part of his role is connecting with farmers and finding out how they can make the software work for them. Mark and Jock agree that it's not always about making money, sometimes it's about efficiency and saving time. With clients across Australia and New Zealand, Jock gets to connect with a wide range of clients who all have different ideas and inputs.
Mark and Jock discuss the future of Agtech and where application connectivity will take farming in the future- a pretty exciting place!
If you would like to find out more about Mobble, you can visit their website below.
https://www.mobble.io/
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Allflex Livestock Intelligence is the leader in the design, development, manufacturing, and delivery of animal monitoring, identification, and traceability solutions. Their data-driven solutions are used by farmers to manage animals. By putting intelligent, actionable information into farmers’ hands, their solutions empower them to act in a timely manner for optimal outcomes.
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Head Shepherd is brought to you by neXtgen Agri International Limited. We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: [email protected].
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