Guerrillapreneur: The Art of Waging Small Business Podcast
mark anthony peterson
#startup #startupstrategy #bootstrapping #levelingup #guerrillapreneur
Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.
All episodes
Best episodes
Top 10 Guerrillapreneur: The Art of Waging Small Business Podcast Episodes
Goodpods has curated a list of the 10 best Guerrillapreneur: The Art of Waging Small Business Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Guerrillapreneur: The Art of Waging Small Business Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Guerrillapreneur: The Art of Waging Small Business Podcast episode by adding your comments to the episode page.
Episode 17- Guerrillapreneur Giant Slaying: 12 Steps For Building A Cult Brand
Guerrillapreneur: The Art of Waging Small Business Podcast
01/21/18 • 29 min
This is our third Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants. In this episode, I am going to discuss the 12 Steps for Building A Cult Brand.
Cult branding tactics can help Guerrillapreneurs build a fanatical customer base that corporate giants can not easy capture because the individuals are emotionally invested in the core values of the cult brand. According to Interbrand's Best Global Brands 2016 rankings, "Apple, Google, and Coca-Cola have the world's most valuable brands at $178B, $133B and $73B respectively." How can startups compete with titans that spend more on social media in a day than your startup spends on sushi in a year? Guerrillapreneurs can use cult branding tactics to build a fanatical following at a fraction of the cost its takes corporate giants to attract the attention of that same audience.
Check out this episode and learn the 12 steps for building a cult brand. I hope it helps you. PLEASE, rate the podcast on iTunes (use iOS Podcast app. Open the episode and scroll towards the bottom where the option to rate the podcast is featured) and leave comments on Podomatic (http://ceyeroconsulting.podomatic.com). Check out the Guerrillapreneur blog at https://guerrillapreneur.blogspot.com if you want notes on this episode.
Want a chance to win cool electronics from our Amazon Sweepstakes? Use this URL (https://giveaway.amazon.com/p/95c1906a888e6ede and https://giveaway.amazon.com/p/9445a967f602e9a6) and watch a Ceyero Consulting video. Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com.
Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.
You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.
Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.
Episode 21 - Guerrillapreneur News: Social Credits Will Kill God. Three's Company Foreshadows US Housing Market. Cloud-Kitchens Will Unmask Ronald McDonald.
Guerrillapreneur: The Art of Waging Small Business Podcast
03/19/18 • 38 min
Episode 27 - Guerrillapreneur News: Airbnb Helps Homeowners with Mortgages, Pop-Up Hotels Fuel Red Hot Real Estate Market, and The Empire Strikes Back..Again
Guerrillapreneur: The Art of Waging Small Business Podcast
06/20/18 • 21 min
Episode 31 - Guerrillapreneur News: Airbnb Guests Spend Less In Minority Neighborhoods. Wingly is the Uber of Air Travel. Could Payments Kill The Gig Economy?
Guerrillapreneur: The Art of Waging Small Business Podcast
07/25/18 • 27 min
Episode 9 - Guerrillapreneur Mastermind Interview - Wix.com: Build A Brand For Next To Nothing Featuring SarahGeorge Durham, Wix Ambassador & Fndr of the Three4 Corporation
Guerrillapreneur: The Art of Waging Small Business Podcast
07/17/17 • 37 min
Episode 13 - Guerrillapreneur News: The Empire Strikes Back. Ikea Buys TaskRabbit. WeWork Teams with IBM. Uber Can't Drive In London.
Guerrillapreneur: The Art of Waging Small Business Podcast
10/12/17 • 35 min
First, we discuss the Ford/Lyft partnership around self-driving cars. Juniper Research released the Sharing Economy: Opportunities, Impacts & Disrupter 2017-2022 report that forecasts that the number of ride sharing drivers will increase from an estimated 4.3 million in 2017, to 8.6 million by 2022. Given this forecast, it makes sense for Ford to seek a partner that can help them convert their manufacturing business into a "revenue by the ride" services company. Second, WeWork teams up with IBM to manage an entire office for the tech giant. This arrangement marks a shift in WeWork's strategy. Given it's technical infrastructure, I discuss how I believe WeWork will eventually become a full service talent management business. Third, I explain how the Ikea/Task Rabbit merger is a sign that more mainstream companies are going to buy their way into the Sharing Economy. Expect players like McDonalds to purchase delivery companies like Deliveroo. Fourth, I discuss some of the headwinds that might slow the Sharing Economy. Uber lost its license to operate in London because the the Transport for London (TFL) was concerned that Uber was not carrying out appropriate background checks on drivers or reporting serious criminal offenses when they occur with their drivers. Given this action, I speculate about the future of background checks and how ride-sharing services will operate in the future. Fifth, First Data launches a new instant "Disburse-to-Debit Card" service which enables instant payments for gig workers. This innovative solution will eventually disrupt traditional banking relationships. Sixth, Airbnb is facing a headwind in Akron, Ohio where the City Council prohibited a man in an upscale neighborhood from placing his house on the home-sharing platform. The homeowner has never had an issue with any of his guests, but his neighbors successfully argued that the activity could adversely impact their property values. Seventh, two new camping startups are taking on Airbnb. Tentrr and Hipcamp have platforms that help individuals locate and book campsites that they setup for the landowners. Eighth, I give you an update on the Chinese startup, E-Umbrella. The umbrella sharing service has lost all 300,000 of their umbrellas. Customers used their smartphones to obtain the umbrellas, but their failed to return them. I provide a few ideas on how to save the business. Finally, I ask the question, "What will you own in the future as the Sharing Economy are bigger part of the US GDP?" The answer might surprise you.
The feature song for this episode is "The Great Future" featuring Steve Fox by Ari Hotep. Find this single on the Apple Music Store at https://itunes.apple.com/us/album/the-great-future-feat-steve-fox/id1258392679?i=1258393650
Please subscribe to the podcast and leave your feedback for us in iTunes. You can also subscribe to the Guerrillapreneur podcast via GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and Periscope). Sponsors: Ceyero Consulting: www.ceyero.com. Song Song: Ari Hotep and his single "The Great Future" featuring Steve Fox. Find The Great Future single in the Apple Music Store. Artist Social Media: Twitter - @Ari_Hotep.
Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.
Episode 16 - Guerrillapreneur News: Bit-Coin Brings Power To Africa, Facial Biometrics Key To The Gig Economy and Split Payments For Airbnb.
Guerrillapreneur: The Art of Waging Small Business Podcast
12/25/17 • 45 min
First, we discuss WeWork's purchase of Meetup. How does this acquisition change WeWork's strategy? Can WeWork integrate Meetup and produce enhanced capabilities that will help them drive train and staff virtual workers? Second, Airbnb tests split payments which allow users to group source an Airbnb stay. According to Airbnb 38% of people who travel in a group experience a loss associated with individual who do not refund their friends at the end of the trip. 18% of this group experiences losses as great as $10,000. Split payments could signal a significant shift in Airbnb's business. I speculate that Airbnb could use blockchain to launch a real estate business where gig workers can purchase a portion of a house (bedroom) and access to the public spaces and trade those contracts to other gig workers. Third, we examine Carmine, a car sharing service that launched in Morocco. Carmine issues a safety score to its drivers as gives the most opportunities to the safest drivers. Can Carmine disrupt the market? Is this value proposition transferrable to other markets? Fourth, ECrent has created a Gig Economy supermarket. Are consumers ready for "one-stop-shopping" of their gig services? Fifth, UGottaEat, a competitor to the Chinese communal kitchen startup, HomeCook, has launched in Cleveland, Ohio. UGottaEat helps chefs and cooks build a social network to which they can sell their home cooked meals. Can this strategy scale while also escaping the regulatory issues? Six, Sun Exchange uses blockchain to crowd sale solar panels to create a solar energy cooperative in rural Africa. Investors buy individual solar cells and Sun Exchange leases the solar panels to school and local businesses. Investors are paid in local currency or Bit-Coin. Seventh, Southeast Asian startup GoJek has launched a motorbike ride hailing service that lets users immediately start delivering packages after they rent the motorbikes. Users can build up credits for performing these services and use the credits to pay their utility bills. Finally, we discuss the use of facial recognition locks in China and their use in the home sharing market. In China, hotels and home sharing services are required to confirm a guest's identity before they can check-in. Xiaozhu, a Chinese home sharing startup, has partnered with Ant Financial, to integrate facial recognition door locks as a way to meet the government identity verification requirement. The Chinese security requirement has create a gig economy standard that is now driving innovation in other markets.
Please help me support my friend, Michael Johnson, a football player with the Cincinnati Bengals. He was nominated for the Walter Payton Man of the Year Award. Please go to Twitter daily and tweet #wpmoychallengejohnson to vote for him. You can vote as many times as you like. The voting ends January 7, 2017.
Make sure you sign up for my monthly Amazon Sweepstake giveaways. Click on both links to sign up for each one. Use this link https://giveaway.amazon.com/p/8f26c7e9d9580168 for a chance to win a Boogie Board Jot 8.5 LCD eWriter, Gray. Use this link to sign up for https://giveaway.amazon.com/p/6ed7cccef238673d for a chance to win a HIC Tea Infuser with Drip Tray, Rock Climber. Sign up for my newsletter for a chance to win a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath.
Please subscribe to the podcast and leave your feedback for us in iTunes. You can also subscribe to the Guerrillapreneur podcast via GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and (continued)
Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.
Episode 25 - Bonus Show - How To Create Wakanda - Talking with Dr. D. Anthony Miles, Game On Business Talk Show
Guerrillapreneur: The Art of Waging Small Business Podcast
05/21/18 • 53 min
Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at www.ceyero.com. We conduct a monthly drawing using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book!
Are you a musicpreneur? Have you written a song that might inspire Guerrillapreneurs? Do you want to promote your new song on the Guerrillapreneur podcast for FREE? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.
You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Guest Host Dr. D. Anthony Miles. Follow Dr. D. Anthony Miles' radio show at www.wdjyfm.com on Tuesday from 12:00pm to 1:00pm weekly. Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.
Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.
Episode 47 - Mastermind Interview with Paul Rosenberg, Author of Rogue Leadership
Guerrillapreneur: The Art of Waging Small Business Podcast
09/30/19 • 43 min
1) Bringing play back into business to release stress, create bonds, and inspire creativity and innovation.
20 Using a laser-sharp focus on right action to amplify organizational values.
3) Embracing "partner leadership" that benefits both frontline workers and bottom-line profits.
4) Employing "stealth change management" to avoid burn out and to create sustained change.
5) Learning the art of "organizational triage" maximizes resources and avoids wasted energy, time, and creativity.
Like what you hear on the Guerrillapreneur Podcast? You may also like some of my other podcasts, include Career Coaching Xs and Os Podcast (Career Advice for Executives Seeing the Corner Office) and Gigging: Everything and the Sharing Economy Podcast (News and Predictions about the Sharing Economy). You can find Career Coaching Xs and Os on Spreaker at https://www.spreaker.com/show/careercoaching-xs-and-os. You can find Gigging on Spreaker at https://www.spreaker.com/show/gigging-everything-sharing-economy.
Are you an artist/singer/songwriter? Want to feature your new song on my podcast FREE OF CHARGE, tweet me @guerillapreneur. Please support the show by contributing at www.patreon.com/guerrillapreneur. If you can't donate, please share, like and comment on the show or your favorite episode. Join the tribe by subscribing and encouraging other like minds to do the same. Remember, we only want "Mavericks!" Non-Mavericks don't have to go home, but they got to get up out of this podcast. Keep fighting, Guerrillapreneurs!!!
Host: mark anthony peterson Host Social media: @guerrillapreneur (Facebook, Instagram, Twitter, and Periscope). @ceyeroconsltg (Facebook, Instagram, Twitter, and Periscope).
Guest: Guest: Paul Rosenberg, Website: https://rosenbergpaul.com
LinkedIn: https://www.linkedin.com/in/paul-rosenberg-69a2a9/
Twitter: https://twitter.com/PaulRosLeadersh
Sponsor: Ceyero Consulting: www.ceyero.com Follow Ceyero Consulting on YouTube at https://www.youtube.com/channel/UC7lxMSEtBOAgNBOPrmA9O_w?view_as=subscriber
Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.
Episode 6 - You Are Not An Entrepreneur Until You Can Create Growth Capacity
Guerrillapreneur: The Art of Waging Small Business Podcast
04/20/17 • 46 min
Business Founders need to listen to this episode if you think you are an entrepreneur because you might not be one. In Episode 6, I review the 4 stages of a Founder's job transition, which includes a Frontline Worker, Frontline Manager, Executive Manager and finally an Entrepreneur. Entrepreneurs spend a majority of their time planning and executing strategies that will impact their business' growth 12-24 months from today. If you don't have the time or the capacity for this level of planning, you are not an entrepreneur. In the episode, I provide a framework (Founder's Growth Capacity Framework) to help Founders escalate a their evolution from Frontline Worker to Entrepreneur.
Please share your feedback and ways that we can improve the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, or stream the podcast at ceyero.com. You can also watch the video cast of applicable podcasts at ceyero.com. Host: Mark Peterson Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter, Instagram and FaceBook) Sponsors: Ceyero Consulting, ceyero.com and Andrew Bushard's "I Transform, You Transform: An Autobiography to Help You"
Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.
Show more best episodes
Show more best episodes
FAQ
How many episodes does Guerrillapreneur: The Art of Waging Small Business Podcast have?
Guerrillapreneur: The Art of Waging Small Business Podcast currently has 101 episodes available.
What topics does Guerrillapreneur: The Art of Waging Small Business Podcast cover?
The podcast is about Management, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Guerrillapreneur: The Art of Waging Small Business Podcast?
The episode title 'Episode 35 - Sharing Economy, Shared Prosperity or Lack Thereof: Mastermind Interview with Dr. Mohammad Rahman on the Spillover Effects of Airbnb' is the most popular.
What is the average episode length on Guerrillapreneur: The Art of Waging Small Business Podcast?
The average episode length on Guerrillapreneur: The Art of Waging Small Business Podcast is 41 minutes.
How often are episodes of Guerrillapreneur: The Art of Waging Small Business Podcast released?
Episodes of Guerrillapreneur: The Art of Waging Small Business Podcast are typically released every 13 days, 19 hours.
When was the first episode of Guerrillapreneur: The Art of Waging Small Business Podcast?
The first episode of Guerrillapreneur: The Art of Waging Small Business Podcast was released on Nov 28, 2016.
Show more FAQ
Show more FAQ