GTM Made Simple

“As B2B Marketers, Our role is to help by creating a huge buzz within our target organizations.”

This is exactly what James Snider does every single day with his team at Punch!

James started this process by diving into creating personalized videos for prospects with Vidyard.

His organization found huge success sending these videos. For every 20 videos they sent, they booked 1 meeting. They eventually installed 5 mini studios within their offices for sales reps to record videos to send to prospective customers.

That’s pretty impressive. But they didn’t stop their creativity there. They began to combine video with other experiential and guerilla marketing tactics.

For example, Punch! is running a “Fairytale” campaign right now. They’re combining video with unique hand drawn illustrations sent by direct mail to Tier I clients. And they are getting phenomenal results.

If you’re going to use this approach, you first need to identify the core challenges your prospect is facing, not shoot from the hip. Then you can build messaging and a story around your company’s unique solution.

But creating buzz is not a one time thing! You have to continue to wow customers even when they are past the prospecting stage.

“It’s isn’t always the biggest, baddest, or fastest mouse trap that gets the mice. It’s the one with the stinkiest cheese.”

This translates directly to marketing.

So says Soon Yu, author of Iconic Advantage: Don't Chase the New, Innovate the Old.

Soon helps companies realize that they don’t have to be the fastest, biggest or have the best technology in order to be successful. But they do have to connect with their audience, and the best way to do that is through meaningful marketing.

If there is no emotional connection created with customers, they’re just competing on price. There aren’t many winners in that game.

In this episode of the #FlipMyFunnel Podcast, we chat with Soon about B2B storytelling, chasing the new versus innovating the old, and three qualities behind the most successfully innovative and iconic companies.

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What if moving on from your current organization was the best career move you could possibly make?

In the 1960s, it wasn’t that hard to imagine flying cars by 2019.

The world would have solved all its issues by then so we can all peacefully zoom around in our personal saucers.

Turns out, that while we may be a little closer to flying cars, we’re not much closer to solving the world’s problems. Namely, gender equality.

What would our 1960s selves think?

Jeffery Halter, President of YWomen and author of Why Women, recently spoke at Leadercast’s Evolve session about gender equality in the workplace. We here at Terminus are excited to share this special episode with you.

Jeffery covers:

• Driving change in workplace gender equality
• How respecting women makes companies more money
• What you can do today to support diversity

Resources mentioned:

• Women in the Workplace 2018

To listen to this episode and more like it, subscribe to #FlipMyFunnel on Apple podcasts or listen on our website.

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