
Do You Know Why Your Customers Buy From You?
06/20/22 • 19 min
Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business.
Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face.
On today's episode of Growth Hack we bring on Ryan Rhotem to share an exercise he has developed to help you answer these critical questions.
Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System.
For more episodes and information, visit us at www.papidigital.com/podcast
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: www.linkedin.com/company/papidigital
Instagram: www.instagram.com/_papidigital/
Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business.
Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face.
On today's episode of Growth Hack we bring on Ryan Rhotem to share an exercise he has developed to help you answer these critical questions.
Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System.
For more episodes and information, visit us at www.papidigital.com/podcast
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: www.linkedin.com/company/papidigital
Instagram: www.instagram.com/_papidigital/
Previous Episode

How To Make A Podcast That People Will Listen To
We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours?
Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through!
Martha is the Senior Director for Audible. She has won multiple Peabody’s, Gracie’s and Edward R. Murrow awards for her excellence in audio production and storytelling.
She developed her audio skills over a twenty-five-year career as an executive producer at major public radio networks: NPR, APM, PRI and News Director at WBUR.
For the past five years at Audible, Martha has overseen a team of top-level producers who are creating shows with talent ranging from Martin Sheen to Deepak Chopra to Elizabeth Banks.
For more episodes and information, visit us at www.papidigital.com/podcast
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: www.linkedin.com/company/papidigital
Instagram: www.instagram.com/_papidigital/
Next Episode

Time for a break!
Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished.
This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far.
Right now we are planning and recording some amazing episodes but we want to hear from you!
What topics haven’t we covered and what do you want to hear about!
Reach out to me on LinkedIn or message us through our website.
For more episodes and information, visit us at www.papidigital.com/podcast
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/
Instagram: www.instagram.com/_papidigital/
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