Driving Performance Through Purpose w/ COO, Chris Cox | S3E5

In this episode of the Growing Your Business with People podcast, Chris Cox, the COO of ATI Physical Therapy, discusses the importance of tying work back to a purpose and how it can drive performance.
He emphasizes the need for leaders to inspire and engage their teams by communicating the why behind their work.
Chris shares examples from his experience at CVS Health and ATI Physical Therapy, highlighting the impact of purpose-driven leadership on employee engagement and business outcomes.
Key Takeaways:

• Tying work back to a purpose helps employees feel motivated and engaged.
• Clear and frequent communication channels are essential for cascading the purpose throughout the organization.
• Providing guidance and support on how to achieve goals is crucial for success.
• High expectations can be effective when leaders genuinely care about their people.
• Purpose-driven organizations attract and retain employees who align with their mission.

About the guest:
Chris Cox is the Chief Operating Officer (COO) at ATI Physical Therapy, a leading national physical therapy organization. He has over 15 years of experience in the healthcare industry, including various roles at CVS Health, where he served as the Senior Vice President of Pharmacy. Chris holds an MBA and is passionate about the intersection of healthcare and business.
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Special thanks to all those who encouraged me to do this podcast, with a special thanks to my son Jeffrey who challenged/inspired me to do this podcast, Vinnie and Emmett who have helped to post and promote it, and Aubrey who has provided me with good, constructive feedback along the way! Love, Dad