The Role of Innovation in a Clothing Brand with Christoffer Bak - Part 1
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07/01/24 • 51 min
In part 1 of this episode, Travis and Mikkel sit down with Christoffer Bak, one of the brilliant minds behind Shaping New Tomorrow, an innovative clothing brand. Christoffer shares invaluable insights into the entrepreneurial mindset that has driven the brand’s success, offering practical advice and strategies for aspiring entrepreneurs.
They started by experimenting with different products and focusing on the purpose of each product. They emphasized the importance of finding a net positive amount of energy to pour into your passion and bringing in people who believe in your vision. They discussed the role of innovation in a clothing brand, which involves understanding customer needs and developing products that meet those needs. They also talked about the importance of gathering feedback from customers and iterating on products to improve them.
Takeaways
- Experimentation is important in the early stages of a business, especially when you're unsure of what you're doing.
- Finding a net positive amount of energy and bringing in people who believe in your vision are crucial for success.
- Innovation in a clothing brand involves understanding customer needs and developing products that meet those needs.
- Gathering feedback from customers and iterating on products is essential for improvement.
- Creating a community around your brand and providing value to customers can lead to success.
- Being focused on your core customer and providing a solution to their needs is key.
- Taking care of customers and creating a positive experience is important for building a loyal customer base.
- Scaling a business requires strategic partnerships and effective marketing.
- Being personal and authentic with customers can create a strong connection and lead to success.
- Passion and enthusiasm are essential for building a successful business.
Chapters
00:00 Introduction to Shaping New Tomorrow
04:10 The Role of Innovation in a Clothing Brand
05:10 Understanding Customer Needs and Developing Solutions
08:27 Creating a Community and Providing Value
10:17 Focusing on Your Core Customer and Providing Solutions
13:32 Taking Care of Customers and Creating Positive Experiences
16:26 The Power of Innovation and Iteration
28:59 Gathering Feedback and Improving Products
37:05 Crowdfunding and Marketing Strategies
46:57 Being Personal and Authentic with Customers
48:24 The Power of Passion and Enthusiasm in Business
Connect with us and stay updated with the latest episodes:
Travis James Mathers www.linkedin.com/in/travis-james-mathers/
Mikkel Karsgaard www.linkedin.com/in/10xmks/
Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/
In part 1 of this episode, Travis and Mikkel sit down with Christoffer Bak, one of the brilliant minds behind Shaping New Tomorrow, an innovative clothing brand. Christoffer shares invaluable insights into the entrepreneurial mindset that has driven the brand’s success, offering practical advice and strategies for aspiring entrepreneurs.
They started by experimenting with different products and focusing on the purpose of each product. They emphasized the importance of finding a net positive amount of energy to pour into your passion and bringing in people who believe in your vision. They discussed the role of innovation in a clothing brand, which involves understanding customer needs and developing products that meet those needs. They also talked about the importance of gathering feedback from customers and iterating on products to improve them.
Takeaways
- Experimentation is important in the early stages of a business, especially when you're unsure of what you're doing.
- Finding a net positive amount of energy and bringing in people who believe in your vision are crucial for success.
- Innovation in a clothing brand involves understanding customer needs and developing products that meet those needs.
- Gathering feedback from customers and iterating on products is essential for improvement.
- Creating a community around your brand and providing value to customers can lead to success.
- Being focused on your core customer and providing a solution to their needs is key.
- Taking care of customers and creating a positive experience is important for building a loyal customer base.
- Scaling a business requires strategic partnerships and effective marketing.
- Being personal and authentic with customers can create a strong connection and lead to success.
- Passion and enthusiasm are essential for building a successful business.
Chapters
00:00 Introduction to Shaping New Tomorrow
04:10 The Role of Innovation in a Clothing Brand
05:10 Understanding Customer Needs and Developing Solutions
08:27 Creating a Community and Providing Value
10:17 Focusing on Your Core Customer and Providing Solutions
13:32 Taking Care of Customers and Creating Positive Experiences
16:26 The Power of Innovation and Iteration
28:59 Gathering Feedback and Improving Products
37:05 Crowdfunding and Marketing Strategies
46:57 Being Personal and Authentic with Customers
48:24 The Power of Passion and Enthusiasm in Business
Connect with us and stay updated with the latest episodes:
Travis James Mathers www.linkedin.com/in/travis-james-mathers/
Mikkel Karsgaard www.linkedin.com/in/10xmks/
Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/
Next Episode
Building a Strong Company Culture with Christoffer Bak - Part 2
In this episode of The Growing For It Podcast, hosts Travis and Mikkel sit down with Christoffer Bak, co-founder of the innovative clothing brand Shaping New Tomorrow. Christoffer shares the incredible journey of scaling their business and emphasizes the critical role of a strong company culture in their success.
They initially faced scalability problems and had to manually handle everything. They relied on friends and family to help with packaging and sales. As they automated processes and implemented new technologies, they were able to overcome the challenges of scaling. They expanded to multiple stores in Denmark and then ventured into Germany and Sweden. The key to their success was creating a strong culture and providing an exceptional customer experience. Bak emphasizes the importance of mindset when hiring and the need to believe in oneself throughout the entrepreneurial journey.
Takeaways
- Scaling a business requires overcoming scalability problems and finding ways to automate processes.
- Building a strong culture and providing an exceptional customer experience are crucial for success.
- When hiring, prioritize mindset over experience.
- Believing in oneself is essential throughout the entrepreneurial journey.
- Creating a sticky product and asking for feedback early on are important for growth.
- Asking friends for help can be valuable in the early stages of a business.
Chapters
00:00 Introduction to Shaping New Tomorrow
02:14 Overcoming Scalability Problems and Automating Processes
05:14 Building a Strong Culture and Providing an Exceptional Customer Experience
09:01 Prioritizing Mindset When Hiring
12:06 The Importance of Believing in Oneself
29:50 Asking Friends for Help in the Early Stages
41:25 The Best Quote to Live By
44:06 Instilling Advice in a Newborn
Stay connected with The Growing For It Podcast and follow us on social media for more insightful episodes:
Connect with us and stay updated with the latest episodes:
Travis James Mathers www.linkedin.com/in/travis-james-mathers/
Mikkel Karsgaard www.linkedin.com/in/10xmks/
Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/
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