Building a Strong Company Culture with Christoffer Bak - Part 2

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07/04/24 • 51 min

In this episode of The Growing For It Podcast, hosts Travis and Mikkel sit down with Christoffer Bak, co-founder of the innovative clothing brand Shaping New Tomorrow. Christoffer shares the incredible journey of scaling their business and emphasizes the critical role of a strong company culture in their success.

They initially faced scalability problems and had to manually handle everything. They relied on friends and family to help with packaging and sales. As they automated processes and implemented new technologies, they were able to overcome the challenges of scaling. They expanded to multiple stores in Denmark and then ventured into Germany and Sweden. The key to their success was creating a strong culture and providing an exceptional customer experience. Bak emphasizes the importance of mindset when hiring and the need to believe in oneself throughout the entrepreneurial journey.

Takeaways

Scaling a business requires overcoming scalability problems and finding ways to automate processes.
Building a strong culture and providing an exceptional customer experience are crucial for success.
When hiring, prioritize mindset over experience.
Believing in oneself is essential throughout the entrepreneurial journey.
Creating a sticky product and asking for feedback early on are important for growth.
Asking friends for help can be valuable in the early stages of a business.

Chapters

00:00 Introduction to Shaping New Tomorrow

02:14 Overcoming Scalability Problems and Automating Processes

05:14 Building a Strong Culture and Providing an Exceptional Customer Experience

09:01 Prioritizing Mindset When Hiring

12:06 The Importance of Believing in Oneself

29:50 Asking Friends for Help in the Early Stages

41:25 The Best Quote to Live By

44:06 Instilling Advice in a Newborn

Stay connected with The Growing For It Podcast and follow us on social media for more insightful episodes:

Connect with us and stay updated with the latest episodes:

Travis James Mathers www.linkedin.com/in/travis-james-mathers/

Mikkel Karsgaard www.linkedin.com/in/10xmks/

Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/

Takeaways

Scaling a business requires overcoming scalability problems and finding ways to automate processes.
Building a strong culture and providing an exceptional customer experience are crucial for success.
When hiring, prioritize mindset over experience.
Believing in oneself is essential throughout the entrepreneurial journey.
Creating a sticky product and asking for feedback early on are important for growth.
Asking friends for help can be valuable in the early stages of a business.

Chapters

00:00 Introduction to Shaping New Tomorrow

02:14 Overcoming Scalability Problems and Automating Processes

05:14 Building a Strong Culture and Providing an Exceptional Customer Experience

09:01 Prioritizing Mindset When Hiring

12:06 The Importance of Believing in Oneself

29:50 Asking Friends for Help in the Early Stages

41:25 The Best Quote to Live By

44:06 Instilling Advice in a Newborn

Stay connected with The Growing For It Podcast and follow us on social media for more insightful episodes:

Connect with us and stay updated with the latest episodes:

Travis James Mathers www.linkedin.com/in/travis-james-mathers/

Mikkel Karsgaard www.linkedin.com/in/10xmks/

Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/

Previous Episode

The Role of Innovation in a Clothing Brand with Christoffer Bak - Part 1

In part 1 of this episode, Travis and Mikkel sit down with Christoffer Bak, one of the brilliant minds behind Shaping New Tomorrow, an innovative clothing brand. Christoffer shares invaluable insights into the entrepreneurial mindset that has driven the brand’s success, offering practical advice and strategies for aspiring entrepreneurs.

They started by experimenting with different products and focusing on the purpose of each product. They emphasized the importance of finding a net positive amount of energy to pour into your passion and bringing in people who believe in your vision. They discussed the role of innovation in a clothing brand, which involves understanding customer needs and developing products that meet those needs. They also talked about the importance of gathering feedback from customers and iterating on products to improve them.

Takeaways

Experimentation is important in the early stages of a business, especially when you're unsure of what you're doing.
Finding a net positive amount of energy and bringing in people who believe in your vision are crucial for success.
Innovation in a clothing brand involves understanding customer needs and developing products that meet those needs.
Gathering feedback from customers and iterating on products is essential for improvement.
Creating a community around your brand and providing value to customers can lead to success.
Being focused on your core customer and providing a solution to their needs is key.
Taking care of customers and creating a positive experience is important for building a loyal customer base.
Scaling a business requires strategic partnerships and effective marketing.
Being personal and authentic with customers can create a strong connection and lead to success.
Passion and enthusiasm are essential for building a successful business.

Chapters

00:00 Introduction to Shaping New Tomorrow

04:10 The Role of Innovation in a Clothing Brand

05:10 Understanding Customer Needs and Developing Solutions

08:27 Creating a Community and Providing Value

10:17 Focusing on Your Core Customer and Providing Solutions

13:32 Taking Care of Customers and Creating Positive Experiences

16:26 The Power of Innovation and Iteration

28:59 Gathering Feedback and Improving Products

37:05 Crowdfunding and Marketing Strategies

46:57 Being Personal and Authentic with Customers

48:24 The Power of Passion and Enthusiasm in Business

Connect with us and stay updated with the latest episodes:

Travis James Mathers www.linkedin.com/in/travis-james-mathers/

Mikkel Karsgaard www.linkedin.com/in/10xmks/

Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/

Next Episode

Building a Community Around Your Brand with Simone Engbo Hansen - Part 1

Simone Ingbo Hansen, founder of Epos Communication, discusses her entrepreneurial journey and the importance of authentic communication and branding. She emphasizes the power of relatability and storytelling, using memes as a way to connect with and engage audiences. Simone also highlights the value of giving back and serving others through social media, rather than focusing solely on self-promotion. She shares her personal experiences and challenges, and how they have shaped her creative and humorous approach to communication.

Discussing the importance of being mindful of one's platform and the need for authenticity and personal connection. She emphasizes the value of learning from failure and the importance of trusting one's gut instincts. Simone also shares her process for working with clients, which includes conducting interviews, creating brand guides, and developing content strategies. She highlights the significance of storytelling in marketing and the power of building a community around a brand. Finally, she discusses the role of founders in brand strategy and the potential benefits of user-generated content and testimonials.

Takeaways

Authentic communication and branding are key to connecting with audiences and building a loyal community.
Memes are powerful tools for relatability and evoking emotion, making them effective in marketing.
Giving back and serving others through social media can create a positive impact and build trust and loyalty.
Being vulnerable and sharing personal experiences can resonate with audiences and foster genuine connections.
A holistic communications strategy considers every touchpoint of the customer journey and ties it into brand positioning. Be mindful of your platform and the impact of your content on others
Authenticity and personal connection are key in building a strong brand
Failure is a valuable learning experience
Trust your gut instincts when making decisions
Develop a clear brand strategy and content plan
Storytelling is essential in marketing and building a brand
Building a community around your brand can lead to user-generated content and testimonials
Founders should consider stepping back and letting the brand speak for itself

Chapters

00:00 Introduction and Overview

03:05 Brand Positioning and Holistic Communications

06:33 Translating Memes to Professional Platforms

09:44 The Relatability and Power of Memes

11:32 Memes as a Form of Community and Branding

13:21 Using Humor to Address Mental Health and Illness

14:43 The Positive Impact of Social Media

19:25 The Value of Authenticity and Impactful Posts

21:41 Building Trust and Loyalty through Holistic Communications

23:09 The Success of Giving Value and Serving Others

24:45 Embracing Vulnerability and Authenticity