87 | How to Double Your Podcast Audience in 1 Month, With Lauren Passell
11/29/22 • 33 min
4 Listeners
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan.
Apply to the Grow The Show Accelerator Program!
Don’t underestimate the power of your enthusiasm for podcasting. That could be the most foundational element that sets you apart from everyone else, giving you the ability to be consistent and innovative in growing your show.
However, if you’re listening to this podcast, you’re most likely a podcaster, and you know burnout is a real thing. So how do we maintain enthusiasm, and how do we creatively ensure we are being strategic about the growth of our show?
On today’s episode, we have invited the remarkable Lauren Passell. She is the founder of Tink Media, a podcast growth company, and has been able to double a podcast’s audience by more than double in just one month. Yes, one month.
Lauren is a creative professional who has used her passion and enthusiasm for podcasting as the basis of her marketing strategies to help others grow their show by insane amounts. She has joined us for this episode to share the exercise that catapulted her passion for podcasting, as well as how you can channel your passion for podcasting for longevity.
She is also here to share the details of how she doubled an audience in one month with practical steps you can use today!
If you are in the business of wanting to grow your podcast and keep that initial passion and enthusiasm burning, this episode is for you.
Tune in to hear new and practical tips on how to grow your show and get inspired by Lauren Passell!
Topics discussed in this episode:
- The inception of Lauren’s podcast growth company
- How she helped one of her favorite podcasters grow their show by 160%
- Should you go to social media to find new listeners?
- Applying to be featured on popular platforms like Apple, Stitcher, and Spotify
- Using analytics to strategically promote yourself in certain countries
- How to sign up for podcast newsletters and their benefits
- Setting up podcast play dates
- Using data to promo swap from Apple or Rephonic
- How your enthusiasm and optimism go a long way in growing your show
- A challenge for you!
Head to Tink Media’s website here to connect with Lauren Passell.
If you haven’t already, as mentioned in this episode, head to rephonic.com for resources on how to promo swap!
Apply to get your show featured on the podcast apps:
Head to the Grow The Show website here for more information on how you can grow and monetize your podcast.
Join our community in the Grow The Show Facebook group, where we’ve got over 3,000 growth-minded podcasters who are waiting for you to ask for their advice!
To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review!
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan.
Apply to the Grow The Show Accelerator Program!
Don’t underestimate the power of your enthusiasm for podcasting. That could be the most foundational element that sets you apart from everyone else, giving you the ability to be consistent and innovative in growing your show.
However, if you’re listening to this podcast, you’re most likely a podcaster, and you know burnout is a real thing. So how do we maintain enthusiasm, and how do we creatively ensure we are being strategic about the growth of our show?
On today’s episode, we have invited the remarkable Lauren Passell. She is the founder of Tink Media, a podcast growth company, and has been able to double a podcast’s audience by more than double in just one month. Yes, one month.
Lauren is a creative professional who has used her passion and enthusiasm for podcasting as the basis of her marketing strategies to help others grow their show by insane amounts. She has joined us for this episode to share the exercise that catapulted her passion for podcasting, as well as how you can channel your passion for podcasting for longevity.
She is also here to share the details of how she doubled an audience in one month with practical steps you can use today!
If you are in the business of wanting to grow your podcast and keep that initial passion and enthusiasm burning, this episode is for you.
Tune in to hear new and practical tips on how to grow your show and get inspired by Lauren Passell!
Topics discussed in this episode:
- The inception of Lauren’s podcast growth company
- How she helped one of her favorite podcasters grow their show by 160%
- Should you go to social media to find new listeners?
- Applying to be featured on popular platforms like Apple, Stitcher, and Spotify
- Using analytics to strategically promote yourself in certain countries
- How to sign up for podcast newsletters and their benefits
- Setting up podcast play dates
- Using data to promo swap from Apple or Rephonic
- How your enthusiasm and optimism go a long way in growing your show
- A challenge for you!
Head to Tink Media’s website here to connect with Lauren Passell.
If you haven’t already, as mentioned in this episode, head to rephonic.com for resources on how to promo swap!
Apply to get your show featured on the podcast apps:
Head to the Grow The Show website here for more information on how you can grow and monetize your podcast.
Join our community in the Grow The Show Facebook group, where we’ve got over 3,000 growth-minded podcasters who are waiting for you to ask for their advice!
To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review!
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Previous Episode
86 | How a Legendary Podcaster Creates Successful Shows, With Eric Nuzum
2 RecommendationsWork with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan.
Apply to the Grow The Show Accelerator Program!
Whether you’re one of our long-standing listeners or new to the show, this special episode is not one to miss! Joining us today is Eric Nuzum, co-founder of podcast production company, Magnificent Noise, podcast industry pioneer, and Grow The Show’s first-ever guest.
Before you put the effort into rebranding your podcast, changing the title, or niching down your genre, listen to Eric’s advice in a recent coaching session with the Grow The Show Accelerator Program. He’s answering questions on these topics from members of the program and sharing his priceless insights that anyone can apply to their own podcast.
Eric also shares what he thinks the future of podcasting will look like, and how we can stay on top of the game. You’ll hear everything from development and production, to distribution and more. Plus, he gives a ton of examples to illustrate why purpose and transparency are key to success.
If you’re looking to grow your show, tune in to this episode for valuable advice from one of our favorite podcast pros!
Topics discussed in this episode:
- Eric’s vision for the future of podcasting
- Recommendations for creating a faster podcasting workflow
- Important questions to ask in regard to your podcast
- What would Eric write about if he did another podcasting book?
- Incorporating music in your podcast
- What are a podcaster’s responsibilities when sharing information?
- How niche should/can your podcast be?
- Advice on naming your podcast
- Using your podcast to promote your business
- Where does YouTube fit into podcasting?
- Eric offers advice to the independent podcaster’s trying to grow their audience
Sign up for Eric’s newsletter, “The Audio Insurgent,” here! Make sure to read Eric’s book, Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling.
Connect with Eric:
Resources mentioned in this episode:
Far Flung with Saleem Reshamwala Podcast
Good Inside with Dr. Becky Podcast
Head to the Grow The Show website here for more information on how you can grow and monetize your podcast.
Join our community in the Grow The Show Facebook group, where we’ve got over 3,000 growth-minded podcasters who are waiting for you to ask for their advice!
To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review!
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Next Episode
88 | Why Your Mindset Might Be Hurting Your Podcast Growth
1 RecommendationsWork with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan.
Apply to the Grow The Show Accelerator Program!
If you’re looking for an issue, you will most likely find it. This is called a self-fulfilling prophecy, and we all do it. We look for what is wrong, or what can go wrong, in hopes of protecting ourselves, but what ends up happening is the opposite.
This is something many podcasters face when being presented with tips and tools to help grow their show. Some podcasters believe that there are strategies that may not help them because of the nature of their show.
Well, we can tell you one thing, they are guaranteed to fail with that strategy, not because it won’t work for them, but because the mindset they are going into it with is setting them up for failure.
This is a common theme, and our host Kevin Chemidlin, wants to address it, and let you know that some of our strategies you think don’t fit your business model or lack of, think again.
There is more to the story, so listen in to today’s episode to find out how to use our growth strategies for your podcast, even if it doesn’t seem logical.
Tune in to hear this and more!
Topics discussed in this episode:
- What holds podcasters back from success
- Does TPP only work for certain types of shows?
- How entertainment-only shows can benefit from our strategies
- The common self-fulfilling prophecy in podcasting
Head to the Grow The Show website here for more information on how you can grow and monetize your podcast.
Join our community in the Grow The Show Facebook group, where we’ve got over 3,000 growth-minded podcasters who are waiting for you to ask for their advice!
To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review!
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
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