Profile of Purpose: One Stitch at a Time

Welcome to Grit & Growth’s masterclass on communicating with confidence, featuring Matt Abrahams, Stanford Graduate School of Business lecturer in strategic communications. Whether pitching to investors, reporting to your board, or motivating employees, Abrahams has tips and tricks for managing anxiety and making an impact with both what you say and how you say it.

Abrahams knows a thing or two about communicating. Whether he’s teaching MBAs at Stanford GSB or hosting his podcast “Think Fast, Talk Smart,” he advises entrepreneurs on the value of “Speaking Up Without Freaking Out” — which is also the title of his best-selling book.

Abrahams believes confidence and mindset can be developed to alleviate anxiety and improve almost any pitch or meeting. He’s also on a personal mission to stop entrepreneurs from beginning their presentations with “Hi, my name is _______, and today we're going to talk about_________.”

“That is boring. It's silly because you're showing a slide that has your name and your topic on it. I like to joke that every good pitch should start like a James Bond movie. No, not with sex and violence, but with action, get people participating and focused ... and that's what will help people get interested in what you're saying.”

Top Seven Masterclass Takeaways

• Some anxiety is a good thing. It can give you energy and focus. Abrahams suggests using cognitive reframing to use your excitement about your business and vision to manage your fear of pitching.
• Use nonverbal cues to convey confidence ... even if you’re not feeling it. Gesture more slowly, make direct eye contact, take deep breaths to slow your speech rate down. These nonverbal cues will make people think you’re confident, which will actually make you feel more confident.
• Record yourself and watch it. Rather than judge and evaluate based upon your own internal dialogue, try to see what others will see in the pitch or presentation.
• Mindfulness can help you manage anxiety. Give yourself permission to be nervous — it’s only human. And forgive yourself if you’re nervous or make a mistake. That’s human, too.
• Create a compelling hook. Make sure it grabs people’s attention and is relevant. Abrahams explains, “If you do something different, you automatically stand out. You've got my attention just because you did something different.”
• Learn to tell your story fast and slow. Have a two-minute, 10-minute, and 30-minute version to deliver depending upon the situation.
• Consider cultural differences and pay attention to social status. Low context and high context cultures require different approaches. And hierarchy and social status should impact how you communicate.

Listen to Abrahams’ insights, advice, and strategies for how entrepreneurs can communicate with greater confidence and learn how you can improve your next pitch, board meeting, or presentation.

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Resources

Podcast Survey

Think Fast Talk Smart podcast

No Freaking Speaking

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