Green New Perspective

As our world shifts toward a greener future, the construction industry finds itself at a critical juncture. Exploring the essence of sustainable construction becomes imperative as we strive to pave the way for an eco-friendly era in the building trades.That's why we've sat down with Ryan Buckley, the CEO and co-founder of Shovels, a company employing data and AI to bridge the gap between homeowners and cleantech companies. Shovels dives into analyzing a whopping 100M building permits, facilitating climate tech companies in strategically targeting homeowners and building robust installer networks.🕑 KEY MOMENTS==================➜ [00:04] We are now number 2 cleantech podcast by listens➜ [01:53] Fnding good contractors and how Shovels AI is solving this problem by mining data from building permits➜ [07:09] Ryan explains how Shovels AI provides data to climate tech companies so they can identify homeowners to target and find contractors to partner with➜ [08:26]Trends in building electrification and how data helps climate companies market to the right homeowners➜ [22:45] Ryan shares advice for clean tech startups on getting up to speed in the industry📚 RESOURCES & LINKS======================== * Shovels Website: https://www.shovels.ai/ * Shovels LinkedIn: https://www.linkedin.com/company/shovels/ * Ryan's blog: https://rbucks.comClimate Communities: * https://mcjcollective.com * https://workonclimate.org👉 Interview with Ryan Buckley: https://npws.net/podcast/ai-sustainable-construction🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE========================This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.🎧 SUBSCRIBE TO OUR PODCAST=========================== * Spotify: https://bit.ly/3PSWIyI * Apple Podcasts: https://bit.ly/3RvlHte * Youtube: https://bit.ly/3RDzkXg * Google Podcasts: http://bit.ly/465gjS5 * Deezer: https://bit.ly/3PvQaof * Amazon Music: https://bit.ly/3PQlijS * Zencastr: https://bit.ly/48xt75s💬 FOLLOW US ON SOCIAL MEDIA============================ * Instagram: https://www.instagram.com/greennewperspective/ * Twitter: https://twitter.com/gnperspective * Facebook: https://www.facebook.com/greennewperspective * LinkedIn: https://www.linkedin.com/showcase/greennewperspective/ * TikTok: https://www.tiktok.com/@greennewperspective#ai #cleantech #datascience #machinelearning #artificialintelligence

Get ready for an exciting addition to our GNP Podcast—a brand new series of conversations we call 'Expert Talk.' If you're a fan of our podcast, you're already aware of our commitment to showcasing cleantech businesses and their groundbreaking technologies. Now, once per quarter, you'll have the opportunity to tune in to an Expert Talk episode where we take it up a notch by engaging in in-depth conversations with seasoned cleantech professionals.In our very first episode of the series, we chat about cleantech marketing and community building with Kristin Barbato and Caroline Banfield from Dynamo Energy Hub. This company brings together traditional energy companies, climate tech innovators, investors, policymakers, and thought leaders to facilitate the energy transition and shape the future of energy. Kristin shares her energy leadership expertise, and Caroline reveals top-notch marketing strategies.📚 RESOURCES & LINKS======================== * Dynamo Energy Hub Website: https://www.dynamoenergyhub.com/ * Dynamo Energy Hub Instagram: https://www.instagram.com/dynamoenergyhub * Dynamo Energy Hub LinkedIn: https://www.linkedin.com/company/dynamo-energy-hub👉 Interview with Kristin and Caroline: https://www.npws.net/podcast/cleantech-networking🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE========================This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.🎧 SUBSCRIBE TO OUR PODCAST=========================== * Spotify: https://bit.ly/3PSWIyI * Apple Podcasts: https://bit.ly/3RvlHte * Youtube: https://bit.ly/3RDzkXg * Google Podcasts: http://bit.ly/465gjS5 * Deezer: https://bit.ly/3PvQaof * Amazon Music: https://bit.ly/3PQlijS * Zencastr: https://bit.ly/48xt75s💬 FOLLOW US ON SOCIAL MEDIA============================ * Instagram: https://www.instagram.com/greennewperspective/ * Twitter: https://twitter.com/gnperspective * Facebook: https://www.facebook.com/greennewperspective * LinkedIn: https://www.linkedin.com/showcase/greennewperspective/ * TikTok: https://www.tiktok.com/@greennewperspective#cleantech #cleantechmarketing #networking #greenwashing #marketingstrategies

Get ready for an insightful journey into the realm of sustainability and communications with our esteemed guest, Angela Boskovic, an authority in environmental communication and the founder of EcoCore and LLC. We promise to equip you with a sound understanding of environmental communication, a discipline that dissects humanity's perception of nature and the content that arises from these perceptions. This episode also throws light on the global issue of greenwashing, the process by which a company misleadingly presents itself as more sustainable than it actually is, and we discuss ways to hold such businesses accountable.We turn the spotlight onto deceptive marketing strategies in the sustainable product sector, as Angela reveals how corporations use percentages, natural ingredients, and hollow eco-claims to appear greener than they actually are. We also scrutinize the misuse of the term "eco" in product labeling and how such branding can misguide the consumer, while also addressing the role of regulatory bodies in curbing the abuse of ESG (Environmental, Social, and Corporate Governance) standards as a marketing tool.Lastly, we underscore the urgency of clear and honest eco-communications, emphasizing that businesses should start from a negative standpoint in their journey towards sustainability. We investigate the role of ethical marketing in promoting sustainability, discourage the use of shaming techniques in customer communications, and illustrate how businesses can leverage transparency and ethical communication to safeguard their market presence in the future. This episode is a must-listen for those seeking to understand the complex interplay between communications and sustainability.🕑 💡 KEY MOMENTS==================(0:00:10) - Communications and Greenwashing in Sustainability(0:11:24) - Deceptive Marketing in Sustainable Products(0:19:23) - The Importance of Transparent Eco Communications(0:31:07) - The Importance of Sustainable Business Practices🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE========================This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.🎧 SUBSCRIBE TO OUR PODCAST=========================== * Spotify: https://bit.ly/3PSWIyI * Apple Podcasts: https://bit.ly/3RvlHte * Youtube: https://bit.ly/3RDzkXg * Google Podcasts: http://bit.ly/465gjS5 * Deezer: https://bit.ly/3PvQaof * Amazon Music: https://bit.ly/3PQlijS * Zencastr: https://bit.ly/48xt75s💬 FOLLOW US ON SOCIAL MEDIA============================ * Instagram: https://www.instagram.com/greennewperspective/ * Twitter: https://twitter.com/gnperspective * Facebook: https://www.facebook.com/greennewperspective * LinkedIn: https://www.linkedin.com/showcase/greennewperspective/ * TikTok: https://www.tiktok.com/@greennewperspective * Threads: https://www.threads.net/@greennewperspective#sustainabilitypodcast #cleanenergy #greennewperspective #sustainability #cleanenergy #podcast #cleantech

Did you know that we can turn pollution and carbon emissions from steel mills into the fabrics of dresses, sneakers, and even perfumes?Today, we're diving into the groundbreaking world of LanzaTech, a company founded in 2005 when the idea of recycling carbon seemed like science fiction.Join us as we explore how LanzaTech's mission of carbon recycling is shaping a more sustainable future, one stylish collaboration at a time.🕑 KEY MOMENTS================== * ➜ [01:39] Sarah explains LanzaTech's mission and carbon recycling technology. * ➜ [03:16] Discussion on LanzaTech's collaborations with big brands like Zara and Gucci. * ➜ [05:25] Sarah shares the story of LanzaTech's inception and its early challenges. * ➜ [08:02] Sarah talks about the communication challenges they faced in educating their consumer base. * ➜ [11:47] Sarah discusses her role as ESG manager at LanzaTech and the progress they've made. * ➜ [16:24] Sarah explains how they communicate their ESG results to stakeholders, investors, and consumers. * ➜ [18:07] Discussion on fostering a company culture that aligns with ESG principles. * ➜ [21:35] Sarah shares her views on the future of sustainability and where she sees LanzaTech fitting into that future.📚 RESOURCES & LINKS======================== * Website: https://lanzatech.com/ * LinkedIn: https://www.linkedin.com/company/lanzatech/ * Twitter: https://twitter.com/lanzatech * YouTube: https://www.youtube.com/user/LanzaTech/videos👉 Interview with Sarah Ye: https://bit.ly/3Qj5CpA🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE========================This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.🎧 SUBSCRIBE TO OUR PODCAST=========================== * Spotify: https://bit.ly/3PSWIyI * Apple Podcasts: https://bit.ly/3RvlHte * Youtube: https://bit.ly/3RDzkXg * Google Podcasts: http://bit.ly/465gjS5 * Deezer: https://bit.ly/3PvQaof * Amazon Music: https://bit.ly/3PQlijS * Zencastr: https://bit.ly/48xt75s💬 FOLLOW US ON SOCIAL MEDIA============================ * Instagram: https://www.instagram.com/greennewperspective/ * Twitter: https://twitter.com/gnperspective * Facebook: https://www.facebook.com/greennewperspective * LinkedIn: https://www.linkedin.com/showcase/greennewperspective/ * TikTok: https://www.tiktok.com/@greennewperspective * Threads: https://www.threads.net/@greennewperspective#sustainabilitypodcast #cleanenergy #greennewperspective #sustainability #cleanenergy #podcast #cleantech

Catherine Roggero-Lovisi, CEO of Modern Meadow, heads a bio-design tech company using nature-inspired proteins to create sustainable materials for various industries. The company focuses on developing Bio-AlloyTM - a proprietary solution combining plant-based proteins and biopolymers - to engineer lightweight, high-performance materials while promoting traceability and reducing greenhouse gas emissions.With a background in leading roles at L'Oréal, Christian Louboutin, and Revlon Inc., Catherine leverages her global consumer goods expertise to drive Modern Meadow's success. She provides insights into her leadership journey, the company's biofabrication innovations, aligning purpose and profits, and the future of material science. For more, tune in to major podcast platforms!🕑 KEY MOMENTS==================➜ [00:03:39] What Modern Meadow Does➜ [00:15:15] The challenges in the fashion industry regarding sustainability➜ [00:17:56] The slow adoption of innovative textiles by big brands➜ [00:21:07] The challenge of communicating new technologies to consumers and potential collaborators➜ [00:25:40] The importance of traceability for the fashion industry➜ [00:26:33] The future of biomaterials and sustainability📚 RESOURCES & LINKS======================== * Website: https://www.modernmeadow.com/ * LinkedIn: https://www.linkedin.com/company/modern-meadow/ * 👉 Interview with Catherine Roggero-Lovisi: https://www.npws.net/podcast/biotech-fashion-eco-challenges🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE========================This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.🎧 SUBSCRIBE TO OUR PODCAST=========================== * Spotify: https://bit.ly/3PSWIyI * Apple Podcasts: https://bit.ly/3RvlHte * Youtube: https://bit.ly/3RDzkXg * Google Podcasts: http://bit.ly/465gjS5 * Deezer: https://bit.ly/3PvQaof * Amazon Music: https://bit.ly/3PQlijS * Zencastr: https://bit.ly/48xt75s💬 FOLLOW US ON SOCIAL MEDIA============================ * Instagram: https://www.instagram.com/greennewperspective/ * Twitter: https://twitter.com/gnperspective * Facebook: https://www.facebook.com/greennewperspective * LinkedIn: https://www.linkedin.com/showcase/greennewperspective/ * TikTok: https://www.tiktok.com/@greennewperspective * Threads: https://www.threads.net/@greennewperspective#sustainabilitypodcast #cleanenergy #greennewperspective #sustainability #cleanenergy #podcast #cleantech