Green New Perspective

Get ready for an insightful journey into the realm of sustainability and communications with our esteemed guest, Angela Boskovic, an authority in environmental communication and the founder of EcoCore and LLC. We promise to equip you with a sound understanding of environmental communication, a discipline that dissects humanity's perception of nature and the content that arises from these perceptions. This episode also throws light on the global issue of greenwashing, the process by which a company misleadingly presents itself as more sustainable than it actually is, and we discuss ways to hold such businesses accountable.

We turn the spotlight onto deceptive marketing strategies in the sustainable product sector, as Angela reveals how corporations use percentages, natural ingredients, and hollow eco-claims to appear greener than they actually are. We also scrutinize the misuse of the term "eco" in product labeling and how such branding can misguide the consumer, while also addressing the role of regulatory bodies in curbing the abuse of ESG (Environmental, Social, and Corporate Governance) standards as a marketing tool.

Lastly, we underscore the urgency of clear and honest eco-communications, emphasizing that businesses should start from a negative standpoint in their journey towards sustainability. We investigate the role of ethical marketing in promoting sustainability, discourage the use of shaming techniques in customer communications, and illustrate how businesses can leverage transparency and ethical communication to safeguard their market presence in the future. This episode is a must-listen for those seeking to understand the complex interplay between communications and sustainability.

🕑 💡 KEY MOMENTS

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(0:00:10) - Communications and Greenwashing in Sustainability

(0:11:24) - Deceptive Marketing in Sustainable Products

(0:19:23) - The Importance of Transparent Eco Communications

(0:31:07) - The Importance of Sustainable Business Practices

🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

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This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

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💬 FOLLOW US ON SOCIAL MEDIA

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#sustainabilitypodcast #cleanenergy #greennewperspective #sustainability #cleanenergy #podcast #cleantech

Ever wondered how much impact your shopping has on the planet? Commons is here to demystify that for you. This app tracks the carbon emissions from your purchases using advanced carbon algorithms. It's like having a smart, eco-conscious buddy in your pocket!

As you use Commons, you'll see not just where your money goes, but also how your choices affect the environment. The app helps you track your journey towards a smaller carbon footprint, showing you the progress you make over time.

👉 Interview with Sanchali: https://www.npws.net/podcast/shopping-carbon-footprint

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• Commons Website: https://www.thecommons.earth/
• Commons Instagram: https://www.instagram.com/the.commons.earth
• Get the app: https://apps.apple.com/us/app/commons-spend-sustainably/id1438446236

🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

========================

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

🎧 SUBSCRIBE TO OUR PODCAST

===========================

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💬 FOLLOW US ON SOCIAL MEDIA

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#ai #cleantech #sustainabileshopping #EcoInnovation #SustainableLifestyle #EcoFriendlyShopping

Discover how 75F is revolutionizing the commercial building sector to combat the massive energy waste in heating and cooling, which accounts for 30% of global energy consumption. Join marketing expert Dave Koerner as he unveils how smart technology and a commitment to sustainability are reshaping business practices.

This episode delves into the importance of authentic cleantech communication and 75F's innovative approach to reducing greenhouse gas emissions. Get ready for an enlightening discussion on the future of building automation and its impact on our planet.

📚 RESOURCES & LINKS

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• 75F Website: https://www.75f.io
• 75F LinkedIn: https://www.linkedin.com/company/75-fahrenheit
• 75F YouTube: https://www.youtube.com/@75Fvideos

Guest: David Koerner, VP Global Marketing at 75F

👉 Interview with David: https://www.npws.net/podcast/smart-buildings

🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

========================

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

🎧 SUBSCRIBE TO OUR PODCAST

===========================

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💬 FOLLOW US ON SOCIAL MEDIA

============================

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Host: Dunja Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris

#cleantech #smartbuildings #smarthome #iot #thermostat

As people become more aware of the current issues in architecture associated with human healthcare, the adaptation of the biophilic design concept is on an influential run.

The biophilia hypothesis claims that humans have an innate affinity towards nature and that their connection is beneficial. Learn more on how the integration of greenery, light, water and all sorts of natural elements in interiors positively affects people’s perception of space and the time spent on it.

Benefits of Biophilic Design in the Workplace

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💼 Incorporating biophilic design principles into our workplaces can have positive impacts on our health and well-being.

🌿 Biophilia focuses on respecting both nature and people, creating spaces that incorporate literal nature and support health and well-being.

💡 Wellness is not just about surviving, but thriving on a daily basis by practicing healthy habits that encompass social connectedness, exercise, nutrition, sleep, and mindfulness.

🌿 The presence of environmental features such as greenery, natural materials, and views can greatly enhance the workplace environment.

🏢 The application of biophilic design in commercial offices has been scientifically proven to have positive impacts on employees.

💼 Implementing biophilic design in workplaces can lead to higher productivity and reduced absenteeism.

😊 Restorative environments in the workplace, created through biophilic design, can improve mood, motivation, and productivity, making employees more willing to come to work.

🌿 Bringing nature into the workplace, such as incorporating views and vistas, can positively impact employee wellness and productivity.

Importance of Nature in the Built Environment

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🏢 Biophilic design goes beyond sustainability and green practices, emphasizing the need to create meaningful and beneficial connections between humans and nature in the built environment.

🌍 Biophilia can be applied to any scale and task in architecture, offering endless possibilities for creating nature-inspired spaces.

🌿 Biophilic design focuses on sustainability, biodiversity, health, and well-being, showing that it can have economic benefits as well as human benefits.

😱 The lack of natural light in workspaces can have a severe impact on well-being and productivity.

🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

========================

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

🎧 SUBSCRIBE TO OUR PODCAST

===========================

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💬 FOLLOW US ON SOCIAL MEDIA

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#sustainabilitypodcast #cleanenergy #greennewperspective #sustainability #cleanenergy #podcast #cleantech

Did you know that we can turn pollution and carbon emissions from steel mills into the fabrics of dresses, sneakers, and even perfumes?

Today, we're diving into the groundbreaking world of LanzaTech, a company founded in 2005 when the idea of recycling carbon seemed like science fiction.

Join us as we explore how LanzaTech's mission of carbon recycling is shaping a more sustainable future, one stylish collaboration at a time.

🕑 KEY MOMENTS

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• ➜ [01:39] Sarah explains LanzaTech's mission and carbon recycling technology.
• ➜ [03:16] Discussion on LanzaTech's collaborations with big brands like Zara and Gucci.
• ➜ [05:25] Sarah shares the story of LanzaTech's inception and its early challenges.
• ➜ [08:02] Sarah talks about the communication challenges they faced in educating their consumer base.
• ➜ [11:47] Sarah discusses her role as ESG manager at LanzaTech and the progress they've made.
• ➜ [16:24] Sarah explains how they communicate their ESG results to stakeholders, investors, and consumers.
• ➜ [18:07] Discussion on fostering a company culture that aligns with ESG principles.
• ➜ [21:35] Sarah shares her views on the future of sustainability and where she sees LanzaTech fitting into that future.

📚 RESOURCES & LINKS

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• Website: https://lanzatech.com/
• LinkedIn: https://www.linkedin.com/company/lanzatech/
• Twitter: https://twitter.com/lanzatech
• YouTube: https://www.youtube.com/user/LanzaTech/videos

👉 Interview with Sarah Ye: https://bit.ly/3Qj5CpA

🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

========================

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

🎧 SUBSCRIBE TO OUR PODCAST

===========================

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• Apple Podcasts: https://bit.ly/3RvlHte
• Youtube: https://bit.ly/3RDzkXg
• Google Podcasts: http://bit.ly/465gjS5
• Deezer: https://bit.ly/3PvQaof
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💬 FOLLOW US ON SOCIAL MEDIA

============================

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#sustainabilitypodcast #cleanenergy #greennewperspective #sustainability #cleanenergy #podcast #cleantech