Green Industry Leaders Network

American Horticultural Society interviews David Mizejewski, spokesperson for the National Wildlife Federation about Garden for WildlifeTM movement. Beth Tuttle, president and CEO of American Horticultural Society, a founding partner of #plantchat, interviews David to learn more about this fantastic program that engages approximately 7 million wildlife gardeners throughout the US.

Podcast Resources - Be sure to connect with our host and guest on all their websites and social media networks.

American Horticultural Society - visit their website and connect on Twitter and Facebook

David Mizejewski for the National Wildlife Federation - visit his website to for upcoming appearances, books and connect with him on social networks.

Corona Tools - Moderator - visit our website and connect on Twitter and Facebook

Without a doubt we saw many people turning to gardening this past pandemic year as a way to deal with stress and growing their own food. That also included a lot of families, who made gardening a family pastime with the kids, which translates into a lot of kids experiencing the activity.

Having more children exposed to gardening at an early age can help develop a keen interest and a love for working outdoors and in the soil. It's one reason we are such big supporters of kids gardening. Hoping that if they have a good experience at a young age, so they might explore opportunities in horticulture, landscaping or tree care.

On this episode, we welcome back Christine Gall, program director at KidsGardening.org to share some insights on their organization, their Youth Garden Grant program and the Kids Gardening community they are launching to support those educating and inspiring what could become our future green industry leaders

CONNECT WITH OUR GUEST
Christine Gall - KidsGardening.org

CONNECT WITH US
Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, YouTube, and our GILN Facebook Group. This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.

Without a doubt, video plays a vital role in today's content strategy. As someone who needs to create branded videos like how-tos, product demo videos and live video formats such as Instagram and Facebook, there is a lot of planning, preparation and editing that goes into it. All to create a video that people will watch and engage with.

On this episode we invited back, YouTuber and back yard orchardist, Cameron Akrami, aka The Busy Gardener. His growing channel has nearly 9K subscribers, over 150 videos with audience that enjoys his how-to videos about growing fruit trees and gardening-related topics. Cameron shares some insights on the equipment he uses, editing programs including DaVinci Resolve and Snappa for creating captivating thumbnail images.

If you're a video content creator and challenged to make engaging videos, stay tuned for some solid advice and experiences that can help with your video content strategies.

CONNECT WITH OUR GUEST
Cameron Akrami - The Busy Gardener YouTube

CONNECT WITH US
Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, YouTube, and our GILN Facebook Group. This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.

We continue our strategy focus on this episode with a look at creative ways to get your audience to engage with your content. Things like special promotions, giveaways or creating games to tap into your audience's competitive nature. While you are creating fun and excitement that your audience wants to participate in, it's also a great way to create awareness for your brand and to learn about your products or services.

On this episode, we've invited Natalie Carmolli, Advertising and PR Specialist with Proven Winners, to share some insights about their "Shrub Madness" promotion. It's and interesting look into how they have gamified their shrubs, creating a fun and engaging way to spread awareness while educating their audience. For more information about this promotion, check out the Shrub Madness website.

There are some great takeaways that any content creator and marketer can learn from episode. So keep your mind open, get those creative juices flowing and find ways to get people talking and engaging with your content.

CONNECT WITH OUR GUEST
Natalie Carmolli at Proven Winners - Twitter, Facebook and Instagram.

CONNECT WITH US
Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitterand our new GILN Facebook Group.This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.

As a business, brand or marketer in the green industry, it can be a big challenge keeping up with the latest tips and techniques for promoting oneself on social media. Done well, the right social media presence can get your name out there and definitely help grow your company. Using the same tactics in a world of diminishing organic reach and the ever-changing landscape of social media, challenge is even greater. Especially keeping up with trends and making sure you're on the same platform as your customers.

At the Social Media Marketing World 20 conference, it was released that half the consumers don't trust businesses. So even if you are able to break through all the social noise, does your message resonate with your customer? One of the biggest revelations uncovered was your brand's personal video helps build trust and brand loyalty. There are industry professionals who do this well like @epicgardening, @jarlandscapingllc, @campuslandscape, @kurththearborist and more. Video can elevate your brand and help you standout in crowd like Ben the Dentist, aka the Bentist.

So this episode is a bit of a departure from our usual Green industry leaders Network Podcast given the topic and there are no guest hosts. If social media is an area of your business that you would like to improve, give us a shout and let us know. We'll be happy to add more topics to the GILN calendar!

CONNECT WITH US

Enjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter and our new GILN Facebook Group. This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.