Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Green Giants: Titans of Renewable Energy Podcast

Green Giants: Titans of Renewable Energy Podcast

Wes Ashworth

Welcome to Green Giants: Titans of Renewable Energy, a podcast dedicated to unveiling the stories, insights, and strategies of the most influential leaders in the renewable energy sector. Our mission is to offer a platform where the voices of innovators, pioneers, and visionaries in renewable energy are amplified, sharing their journey, challenges, and triumphs with a global audience.

bookmark
Share icon

All episodes

Best episodes

Seasons

Top 10 Green Giants: Titans of Renewable Energy Podcast Episodes

Goodpods has curated a list of the 10 best Green Giants: Titans of Renewable Energy Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Green Giants: Titans of Renewable Energy Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Green Giants: Titans of Renewable Energy Podcast episode by adding your comments to the episode page.

In this episode of Green Giants: Titans of Renewable Energy, host Wes Ashworth sits down with Lisa Jacobson, President of the Business Council for Sustainable Energy (BCSE), to explore the dynamic landscape of sustainable energy in America. With over 20 years of experience shaping energy and climate policy, Lisa provides expert insights into the latest trends in renewable energy, the role of policy in driving industry growth, and the vital collaboration between the private sector and policymakers.
Lisa highlights key takeaways from the 2024 Sustainable Energy in America Factbook, detailing record-breaking investments in renewable energy, energy storage, and decarbonization technologies like hydrogen and carbon capture. She discusses the growing importance of clean energy infrastructure, challenges surrounding energy demand, and the critical role of natural gas in the transition to net zero.
Throughout the episode, Lisa shares real-world examples of projects transforming communities, from battery gigafactories in Georgia to offshore wind developments in New York. She also dives into the role of traditional energy companies in the renewable energy transition, emphasizing the need for collaboration across industries to achieve climate goals.
The conversation wraps up with an outlook on future trends, including the rapid expansion of energy storage technologies and the necessity of workforce development and supply chain resiliency to meet the growing demand for clean energy.
This episode offers actionable insights for renewable energy leaders, policymakers, and anyone passionate about driving a sustainable future.
Show Notes:
Lisa Jacobson’s journey into the energy sector and leadership at BCSE (00:34)
The state of renewable energy: Key trends from the 2024 Sustainable Energy in America Factbook (03:08)
Record-breaking renewable investments and deployment in the U.S. (06:14)
The role of the Inflation Reduction Act and other policies in shaping the clean energy market (06:56)
Energy demand growth: AI, manufacturing, and data centers impact (09:15)
Natural gas and its role in the energy transition (19:38)
Real-world examples of renewable energy projects transforming communities (13:18)
Key focus areas for the industry: Supply chains, workforce, and policy (32:01)
Future outlook: Expansion of energy storage technologies and decarbonization (31:00)
The importance of bipartisan support for renewable energy policy (28:20)
Actionable advice for renewable energy leaders on navigating challenges and driving growth (34:23)
Resources Mentioned:
2024 Sustainable Energy in America Factbook
GTI Energy
American Gas Association
Connect with Lisa on LinkedIn
BCSE

Wes Ashworth: https://www.linkedin.com/in/weslgs/

bookmark
plus icon
share episode
Green Giants: Titans of Renewable Energy Podcast - The Catalyst for Change: Gabe Phillips on Transforming Commercial Energy with Catalyst Power
play

10/04/24 • 42 min

In this episode of Green Giants: Titans of Renewable Energy, host Wes Ashworth sits down with Gabe Phillips, Founder and CEO of Catalyst Power, to explore the innovative solutions transforming how commercial and industrial (C&I) businesses access renewable energy. Gabe shares his extensive experience, from trading power at Sempra Energy to founding Catalyst Power, where he's addressing the often-overlooked middle market in the renewable energy sector. This conversation dives deep into the challenges C&I customers face when adopting clean energy solutions and how Catalyst Power is overcoming them with innovative business models that combine brown power with renewable solutions, all while delivering economic value.

Key topics discussed include the current renewable energy landscape, Catalyst Power's unique approach to addressing the middle-market gap, and the economic realities of renewable adoption. Gabe explains how Catalyst Power helps businesses with limited resources make the switch to clean energy, leveraging incentives, partnerships, and a multi-solution approach to ensure affordability and sustainability. Additionally, the episode explores misconceptions about renewable energy parity with fossil fuels and what changes are needed for better adoption across the U.S.

Whether you’re a business owner looking to go green, a renewable energy enthusiast, or simply interested in the latest trends shaping the industry, this episode provides actionable insights from a leader who is revolutionizing commercial clean energy.

Key Points:

  • Gabe Phillips’ journey from energy trading to founding Catalyst Power.
  • How Catalyst Power is closing the gap for middle-market commercial businesses in clean energy.
  • The role of incentives and financial structures in making renewable energy viable for C&I businesses.
  • Overcoming common objections from businesses hesitant to adopt clean energy solutions.
  • The importance of simplifying energy procurement and providing bundled solutions to increase adoption.
  • Why renewables aren’t truly at grid parity with fossil fuels without incentives.
  • Catalyst Power’s geographic expansion plans and its future role in driving clean energy growth.
  • How Catalyst Power is leveraging community solar, EV charging, and storage to maximize impact.

Show Notes:

  • [00:24] Introduction to Gabe Phillips and Catalyst Power’s mission in renewable energy.
  • [01:08] Gabe’s background in energy trading and the founding of Catalyst Power.
  • [04:31] Addressing the middle market challenge and why Catalyst Power is targeting this overlooked sector.
  • [06:36] Key challenges middle-market businesses face in adopting renewable energy.
  • [14:26] Debunking the myth that renewables are at grid parity with fossil fuels.
  • [19:50] Catalyst Power’s expansion into EV charging and storage solutions.
  • [25:48] Lobbying efforts in New York and pushing for more rooftop solar incentives.
  • [31:08] Overcoming common objections to renewable energy adoption.
  • [34:54] Catalyst Power’s future goals and plans for growth in the renewable energy space.
  • [37:27] Gabe’s outlook on the renewable energy market heading into 2025.

Catalyst Power
Gabe Phillips

Wes Ashworth: https://www.linkedin.com/in/weslgs/

bookmark
plus icon
share episode
Green Giants: Titans of Renewable Energy Podcast - The Road to Renewables: Doug Smith on Hampton Roads’ Clean Energy Journey
play

11/15/24 • 43 min

Episode Summary:
In this episode of Green Giants, host Wes Ashworth talks with Doug Smith, President and CEO of the Hampton Roads Alliance, about how Hampton Roads, Virginia, is emerging as a renewable energy hub. Doug shares pivotal moments in the region’s shift from traditional energy to offshore wind and other renewable sectors, reshaping Hampton Roads' economy and workforce.

Key Topics:

  • Offshore Wind Development: Hampton Roads is poised to become a leader in offshore wind with projects like Coastal Virginia Offshore Wind (CVOW), aiming to install 176 turbines. Doug discusses the region’s coastal advantages, skilled workforce, and logistics readiness for large-scale wind projects.
  • The Regional Energy Roadmap: Doug explains the creation of a regional energy roadmap to provide independent data for energy planning. This roadmap empowers local decision-makers and aligns community efforts towards sustainable energy goals.
  • Reshoring and Green Manufacturing: Hampton Roads is drawing green manufacturers like LS GreenLink, creating jobs and securing local production of essential components for renewables. Doug shares insights on building a regional green supply chain and attracting investment under the Inflation Reduction Act.
  • Community Engagement and Education: Doug highlights the importance of educating local leaders and residents on the benefits of renewable projects, helping to overcome resistance and build regional support.
  • Exploring Nuclear Energy: With its history in naval nuclear energy, Hampton Roads is also considering small modular reactors (SMRs) as a stable complement to renewables. Doug explains how nuclear can meet growing energy demands and enhance resilience.
  • Military and Federal Investments: As one of the top U.S. regions for Department of Defense spending, Hampton Roads is leveraging federal investments to strengthen green infrastructure and align with national priorities.

Why Listen?
This episode offers a unique look at Hampton Roads’ transformation and provides practical insights into creating a resilient green economy. Doug’s strategies around regional energy planning, community engagement, and public-private partnerships highlight how any region can transition to renewable energy.

About Doug Smith:
Doug Smith, CEO of the Hampton Roads Alliance, leads the region’s economic shift towards renewable energy and green manufacturing. His experience in regional economic development has positioned Hampton Roads as a leader in offshore wind, green supply chains, and sustainable job creation.

Timestamps:

  • 0:00 - Introduction to Doug Smith and Hampton Roads Alliance
  • 2:30 - Shifting from pipelines to renewables
  • 6:15 - Regional energy roadmap and community buy-in
  • 10:45 - Offshore wind projects and job creation
  • 18:00 - Reshoring green manufacturing
  • 23:15 - Nuclear energy and military collaboration
  • 28:45 - Public-private partnerships for economic resilience

Links:
Doug Smith on LinkedIn
Hampton Roads Alliance

Wes Ashworth: https://www.linkedin.com/in/weslgs/

bookmark
plus icon
share episode
Green Giants: Titans of Renewable Energy Podcast - The Community Solar Revolution: Aviv Shalgi on Transforming the Industry for Developers & Consumers
play

09/20/24 • 50 min

In this episode of Green Giants: Titans of Renewable Energy, host Wes Ashworth speaks with Aviv Shalgi, CEO and Cofounder of Solar Simplified, about his journey from tech entrepreneur to renewable energy innovator. With a focus on simplifying the complex world of community solar, Aviv explains how his company is making solar energy more accessible and affordable for both consumers and developers.

Aviv highlights key challenges faced by community solar developers, such as high customer acquisition costs and regulatory complexities. He offers insights into how Solar Simplified's platform addresses these pain points by reducing upfront costs, managing customer churn, and guaranteeing full collections—making it easier for developers to focus on building projects. Aviv also discusses regulatory hurdles in various states and how collaboration within the industry is driving policy changes that will help community solar scale more effectively.

Tune in to learn how Solar Simplified is not only transforming the customer experience but also empowering developers by reducing risks, simplifying project management, and improving financial performance.

Key Topics Covered:

  1. Aviv Shalgi’s Journey: From tech entrepreneurr to launching Solar Simplified.
  2. Empowering Developers: How Solar Simplified minimizes risks for developers by eliminating upfront acquisition fees, providing full collection guarantees, and simplifying customer churn management.
  3. Reducing Complexity: Strategies to make community solar simpler for both developers and consumers.
  4. Regulatory Challenges: Overcoming inconsistent state regulations and advocating for policies that benefit the industry.
  5. Improving Subscriber Experience: Automating customer sign-ups and cutting down unnecessary steps to increase conversion rates and trust.
  6. Scaling Community Solar: The future of community solar in the U.S. and the importance of expanding into more states with supportive regulatory environments.
  7. Advice for Developers: How developers can push for better service and lower costs in their community solar projects.

Notable Quotes:

  • “We’re simplifying solar for developers by removing upfront customer acquisition costs and taking on the risk of churn and collections.” – Aviv Shalgi
  • “This industry will grow when we simplify the process for everyone involved—developers, subscribers, and even the utilities.” – Aviv Shalgi

Resources Mentioned:

Connect with Aviv Shalgi:

Wes Ashworth: https://www.linkedin.com/in/weslgs/

bookmark
plus icon
share episode
Green Giants: Titans of Renewable Energy Podcast - Empowering Energy Independence: John Berger on Sunnova’s Vision for the Future
play

09/06/24 • 41 min

In this episode of Green Giants: Titans of Renewable Energy, host Wes Ashworth sits down with John Berger, Chairman, President, and CEO of Sunnova Energy, to explore how Sunnova is revolutionizing the power industry with its visionary approach to energy independence. With over two decades of experience, John shares his insights on the future of renewable energy, the critical role of consumer choice, and how decentralizing power systems can reshape the energy landscape.

John Berger discusses Sunnova’s mission to empower homeowners with reliable, affordable, and sustainable energy solutions. He delves into the challenges of competing against entrenched utility monopolies and explains why the traditional power grid model is outdated. As Sunnova continues to innovate with solar and storage technologies, John reveals how the company is driving a shift towards a more resilient and decentralized energy system—one that mirrors the transformative impact of the internet.

Listeners will gain a deeper understanding of the current energy crisis, the importance of consumer choice in the energy market, and how Sunnova is positioned to meet the growing demand for clean energy. Whether you’re an energy professional, a homeowner, or simply curious about the future of renewable energy, this episode offers valuable insights from one of the industry’s leading voices.

Show Notes:

  • Introduction: Wes Ashworth introduces John Berger, highlighting his extensive experience in the power industry and his role as a pioneer in renewable energy.
  • John Berger's Journey: A look at John’s career path, from his early days in power trading to founding Sunnova, and his inspiration for starting the company.
  • Decentralizing Power: John explains how Sunnova is working to decentralize the power grid, making energy more like the internet—flexible, resilient, and consumer-driven.
  • The Role of Consumer Choice: An exploration of why consumer choice is critical in today’s energy market and how Sunnova empowers customers to control their energy future.
  • Energy Independence: John discusses Sunnova’s dedication to providing energy independence through solar, storage, and load management solutions.
  • Overcoming Challenges: Insights into the challenges Sunnova faces in competing with utility monopolies and how the company continues to innovate in a competitive environment.
  • Predictions for the Future: John’s predictions for the energy industry over the next decade, including the rise of solar and storage technologies and the growing importance of microgrids.
  • Call to Action: Encouragement for listeners to explore Sunnova’s offerings and take control of their energy future.

Key Quotes:

  • "The future of power looks more like the internet—decentralized, resilient, and driven by consumer choice."
  • "We are here to empower consumers, offering them the freedom to choose a better, more reliable energy service."
  • "As the demand for power increases, solar and storage will play a critical role in meeting energy challenges and reducing emissions."

Wes Ashworth: https://www.linkedin.com/in/weslgs/

bookmark
plus icon
share episode
Green Giants: Titans of Renewable Energy Podcast - Powering the Future: How to Unlock the Grid for Clean Energy Growth with Rob Gramlich
play

10/25/24 • 41 min

In this episode of Green Giants, host Wes Ashworth welcomes Rob Gramlich, founder and president of Grid Strategies LLC. With decades of experience in renewable energy and grid policy, Rob dives deep into the challenges and opportunities shaping the future of the U.S. power grid.

Key Discussion Points:

  1. The Grid’s Role in Renewable Energy Expansion:
    • Rob highlights how the grid is both a facilitator and a bottleneck for clean energy. As the energy landscape shifts towards higher renewable penetration, the need for smarter grid planning becomes more urgent.
  2. Barriers to Grid Modernization: The Three P’s – Planning, Permitting, and Paying:
    • Planning: Coordinating transmission lines across multiple regions is complex and often lacks foresight.
    • Permitting: Linear infrastructure faces stiff resistance, both from local communities and bureaucratic hurdles.
    • Paying: With costs distributed across states, disagreements arise about who should bear the financial burden.
  3. Grid Constraints and Interconnection Challenges:
    • Rob discusses the 2.6 terawatts of renewable energy waiting in interconnection queues, double the U.S.’s current capacity. He explains how outdated infrastructure limits clean energy integration and increases curtailments.
  4. Grid Enhancing Technologies (GETs):
    • Technologies like dynamic line ratings, topology optimization, and power flow control could unlock significant grid capacity by improving efficiency and reducing curtailments.
  5. Utilities and Innovation Challenges:
    • The utility business model, which rewards large capital investments, sometimes discourages low-cost solutions like GETs. Rob underscores the need for regulatory incentives to push utilities toward adopting advanced technologies.
  6. Legislative Updates and Policy Shifts:
    • With FERC initiatives like Order 1920 and potential permitting reforms in Congress, Rob remains hopeful for progress in grid expansion and modernization. He stresses the importance of bipartisan cooperation to achieve long-term energy goals.
  7. Decentralized Energy Systems:
    • While microgrids provide resilience, Rob is skeptical about their potential for large-scale clean energy solutions, emphasizing the importance of macro-grid planning to handle high renewable penetration.
  8. Outlook on Future Innovations:
    • High-voltage DC lines, advanced conductors, and clean firm power options like enhanced geothermal or long-duration storage are poised to shape the next phase of grid evolution.

Closing Thoughts:

Rob shares his optimism that national security concerns and economic development will drive bipartisan support for grid infrastructure. He encourages industry stakeholders to adopt innovative solutions and work collaboratively across sectors to overcome challenges.
Links:
Grid Strategies LLC
Rob Gramlich on LinkedIn

Wes Ashworth: https://www.linkedin.com/in/weslgs/

bookmark
plus icon
share episode
Green Giants: Titans of Renewable Energy Podcast - Secrets Behind Georgia's Renewable Energy Success – A Talk with Commissioner Tim Echols
play

11/22/24 • 45 min

In this engaging episode of Green Giants: Titans of Renewable Energy, host Wes Ashworth sits down with Commissioner Tim Echols, Vice Chair of the Georgia Public Service Commission. Known for his pivotal role in Georgia's energy landscape, Tim shares the strategic moves that have turned the state into a renewable energy powerhouse. From pioneering solar projects to advancing electric vehicle (EV) infrastructure and leveraging nuclear power, Tim has been at the forefront of innovation while keeping economic responsibility in focus.

Episode Highlights:

  • Tim’s Unexpected Journey into Renewable Energy: Tim reveals the origins of his passion for clean energy, starting with his early work on solar thermal technology and his personal experiences that fueled his advocacy.
  • Building a Reliable EV Infrastructure: Dive deep into the complexities of EV charger networks and why Tim believes Elon Musk’s approach set a standard that others struggle to match. Discover Tim’s insights on "charging deserts" and how strategic policies are filling these gaps in Georgia.
  • Georgia’s Solar Boom: With solar power growing from just 3 megawatts to over 7,800 megawatts, Tim discusses the policies that made this possible. Learn how Georgia has leveraged federal incentives to boost solar energy while balancing economic impacts.
  • Overcoming Energy Challenges with Innovation: Tim explores the pressing need for energy solutions that accommodate the demands of AI-driven data centers and the tech sector's expansion. Hear about future-proofing energy infrastructure with commitments from businesses and innovative policies.
  • The Case for Nuclear Power: Addressing the controversy surrounding nuclear energy, Tim breaks down the financial and political barriers to expanding nuclear capacity and how the federal government can play a crucial role.
  • Navigating Natural Gas Volatility: Tim explains the ripple effects of natural gas price fluctuations on Georgia residents and outlines potential measures to shield consumers from future shocks.
  • Vehicle-to-Grid (V2G) Technology: Tim passionately advocates for vehicle-to-grid integration, detailing pilot programs that could revolutionize how electric school buses and personal EVs contribute to grid resilience.
  • Making Renewable Energy Bipartisan: As a Republican who champions renewable energy, Tim discusses how to make sustainability appealing across party lines, focusing on economic benefits and practical solutions.

Why Listen?

This episode is a must-listen for anyone interested in the evolving energy landscape, particularly in how state-level policies can drive large-scale renewable adoption. Tim’s firsthand experiences and deep insights offer a unique perspective on balancing innovation with economic reality.

Links:
Tim Echols LinkedIn
Tim's Energy Matters Podcast
Clean Energy Roadshow
Teenpact

Wes Ashworth: https://www.linkedin.com/in/weslgs/

bookmark
plus icon
share episode
Green Giants: Titans of Renewable Energy Podcast - EDPR NA's Vidha Dixit and Martin Motta, Episode 5, Green Giants: Titans of Renewable Energy
play

02/19/24 • 46 min

Summary
In this episode, Wes Ashworth interviews Vidha Dixit and Martin Motta from EDPR North America. They discuss the innovation themes and programs at EDP Renewables, including internal and external innovation initiatives. They also talk about the importance of ESG goals and efforts at EDPR North America and how they integrate into the business model. The challenges and accomplishments in the renewable energy sector are highlighted, along with advice for professionals starting their careers in the industry. The episode concludes with a vision for the future of renewable energy and the role of collaboration in achieving sustainability goals. The conversation explores the initiatives and technologies that EDP Renewables North America and EDP Group are working on to achieve sustainability. They emphasize the importance of striking a balance and being able to sustain these efforts over an extended period of time. The guests also discuss the need for innovation and sustainability in all areas of their work.

Takeaways

  • EDP Renewables focuses on optimizing the value of existing assets, building blocks for next-gen products, and investing in green tech.
  • EDPR North America has internal innovation programs like UInnovate and external programs like Energy Starter and Free Electrons to collaborate with startups and drive innovation.
  • EDPR North America has made strategic investments in companies like Captura to expand into carbon capture technology.
  • ESG goals at EDPR North America include decarbonization, empowering communities, protecting the planet, and building a sustainable supply chain.
  • Challenges in implementing ESG principles include talent recruitment, regulatory differences, and supply chain transparency.
  • The future of renewable energy involves trends like comprehensive ESG practices, responsible sourcing, and partnerships for circularity and sustainability.
  • Collaboration between the innovation and ESG departments at EDPR North America is crucial for achieving common goals.
  • Professionals starting their careers in renewable energy should seek education and training opportunities and explore various roles within the industry.
  • The vision for the future of renewable energy includes balance in generation resources, resilience of energy systems, and continued innovation and collaboration. Striking a balance is crucial for achieving sustainability in renewable energy.
  • Getting involved in organizations and research in the renewable energy field can provide valuable opportunities and knowledge.
  • Collaboration and partnerships are essential for growth and finding new perspectives.
  • Sharing information and spreading awareness is key to advancing the renewable energy industry.

Links:
Vidha Dixit: https://www.linkedin.com/in/vidhadixit/
Martin Motta: https://www.linkedin.com/in/martin-motta/
Wes Ashworth: https://www.linkedin.com/in/weslgs/
EDPR NA: https://www.edpr.com/north-america/
Energy Starter: https://theenergystarter.com/
Free Electrons: https://freeelectrons.org/
Medium Article: https://medium.com/@joaomarquez.filipe/why-edp-invested-in-captura-88e9c73aa5e3
Women in Renewable Energy: https://womeninrenewableenergy.ca/
RISE: https://riserenewable.energy/
EPRI: https://www.epri.com/
NREL: https://www.nrel.gov/

Wes Ashworth: https://www.linkedin.com/in/weslgs/

bookmark
plus icon
share episode
Green Giants: Titans of Renewable Energy Podcast - Tackling the Last Mile of Decarbonization: Ana Quelhas on Hydrogen’s Role at EDP Renewables
play

10/11/24 • 41 min

In this insightful episode of Green Giants: Titans of Renewable Energy, host Wes Ashworth sits down with Ana Quelhas, Managing Director for Hydrogen at EDP Renewables. Ana dives into the critical role of hydrogen in the global push for decarbonization, focusing on renewable hydrogen’s potential to transform the energy landscape.

Ana shares how EDP Renewables is leveraging hydrogen technology to phase out fossil fuels and fully transition to renewables by 2030. She explains the strategic repurposing of coal power plants into renewable hydrogen hubs, how EDP is leading innovative pilot projects in Brazil and Portugal, and the pivotal importance of infrastructure, policy, and regulation to scale hydrogen projects globally.

Listeners will gain a comprehensive understanding of hydrogen’s role in decarbonization, why it's crucial for hard-to-abate sectors like steelmaking and transportation, and why hydrogen should not be considered a “silver bullet” for all energy needs. Ana also touches on the need for policies that support both hydrogen production and demand, emphasizing the long-term vision required to make hydrogen a reality in the clean energy transition.

Tune in to hear Ana Quelhas' expert insights on renewable hydrogen’s promise, the challenges that remain, and how EDP Renewables is at the forefront of pioneering this crucial energy solution for a sustainable future.

Key Topics Discussed:

  • The role of renewable hydrogen in decarbonizing industries like steel and aviation
  • How EDP Renewables is repurposing coal plants into hydrogen hubs
  • The importance of policy and infrastructure in scaling the hydrogen economy
  • Differences between renewable (green) hydrogen and non-renewable (gray) hydrogen
  • The global hydrogen market: challenges, opportunities, and future projections
  • How EDP Renewables is leading innovative pilot projects in Brazil and Portugal
  • Why hydrogen is essential for hard-to-electrify sectors but not a "silver bullet" for all energy needs

Keywords: hydrogen, renewable hydrogen, green hydrogen, decarbonization, energy transition, EDP Renewables, Ana Quelhas, fossil fuel replacement, clean energy, hydrogen infrastructure, policy and regulation, hydrogen economy, climate change, sustainable energy

Links & Resources:

Wes Ashworth: https://www.linkedin.com/in/weslgs/

bookmark
plus icon
share episode
Green Giants: Titans of Renewable Energy Podcast - Matt Krayton Reveals the Hidden Power of Clean Energy Communication

Matt Krayton Reveals the Hidden Power of Clean Energy Communication

Green Giants: Titans of Renewable Energy Podcast

play

06/06/24 • 42 min

Welcome to Green Giants: Titans of Renewable Energy! In this episode, we have an enlightening conversation with Matt Krayton, Founder and Principal of Publitics, a leading consultancy in public affairs, political strategy, and public relations for the digital era. Matt shares his journey from aspiring history teacher to prominent climate advocate, providing insights into the intersection of media, public opinion, and strategic communication.

As the communications lead at the Mid-Atlantic Clean Hydrogen Hub (MACH-2), Matt delves into the nuances of hydrogen energy, detailing the importance of green, pink, and orange hydrogen. He shares how MACH-2 aims to revolutionize energy storage and decarbonize sectors like heavy industry, long-haul shipping, and aviation.

Matt also debunks common misconceptions about clean energy and highlights the pivotal role of proactive communication in promoting climate initiatives. He shares actionable steps individuals can take to support climate solutions, from enhancing home energy efficiency to backing large-scale renewable projects.

Join us for a compelling discussion on leveraging strategic communication to advance the renewable energy sector. Don’t miss Matt Krayton’s invaluable insights on fostering a sustainable future through effective messaging and public engagement.

Key Topics Covered:

  • Matt Krayton’s Professional Journey and Founding of Publitics
  • The Role of MACH-2 in the Hydrogen Energy Landscape
  • Differences Between Green, Pink, and Orange Hydrogen
  • Practical Steps Individuals Can Take to Combat Climate Change
  • The Importance of Proactive Communication in Renewable Energy Advocacy
  • Overcoming Common Misconceptions About Clean Energy
  • How Public Opinion Shapes Climate Initiatives and the Energy Transition

Show Notes:

0:01 - Introduction to Matt Krayton and Publitics: Overview of Matt’s background and the mission of Publitics.

1:15 - Matt's Journey from Teaching to Public Affairs: Insights into Matt’s career shift and motivations.

3:18 - Why Focus on Communications Within the Renewable Energy Sector?: The significance of strategic communication in renewable energy.

5:25 - Overview of MACH-2 and Its Goals: Detailed look at MACH-2’s objectives and initiatives.

9:42 - Explanation of Hydrogen Colors: Green, Pink, and Orange: Breakdown of different hydrogen types and their roles.

14:54 - Common Misconceptions About Clean Energy and Hydrogen: Addressing and correcting myths about renewable energy.

19:32 - Challenges in Communicating Complex Climate Initiatives: Discussing the obstacles in climate communication and how to overcome them.

24:15 - Practical Steps for Individuals to Contribute to Climate Solutions: Simple yet effective actions individuals can take to help the environment.

28:09 - The Importance of Public Support for Renewable Projects: The impact of public engagement on the success of renewable projects.

33:54 - The Evolving Role of Communications in Achieving Environmental Goals: How communication strategies are adapting to meet environmental challenges.

38:50 - Final Thoughts: Optimism for the Future of Clean Energy: Matt’s hopeful outlook on the advancements in renewable energy.

Wes Ashworth: https://www.linkedin.com/in/weslgs/

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Green Giants: Titans of Renewable Energy Podcast have?

Green Giants: Titans of Renewable Energy Podcast currently has 31 episodes available.

What topics does Green Giants: Titans of Renewable Energy Podcast cover?

The podcast is about Podcasts, Clean Energy, Business and Sustainability.

What is the most popular episode on Green Giants: Titans of Renewable Energy Podcast?

The episode title 'CEA's Andy Klump, Episode 6, Green Giants: Titans of Renewable Energy' is the most popular.

What is the average episode length on Green Giants: Titans of Renewable Energy Podcast?

The average episode length on Green Giants: Titans of Renewable Energy Podcast is 43 minutes.

How often are episodes of Green Giants: Titans of Renewable Energy Podcast released?

Episodes of Green Giants: Titans of Renewable Energy Podcast are typically released every 7 days, 1 hour.

When was the first episode of Green Giants: Titans of Renewable Energy Podcast?

The first episode of Green Giants: Titans of Renewable Energy Podcast was released on Nov 29, 2023.

Show more FAQ

Toggle view more icon

Comments