Can Video Help Sell Your Home?

11/30/16 • -1 min

Greater Kansas City Real Estate Podcast with Jana and Jason DeLong

Whether you’re using a standard video walkthrough or a drone video, using video for your listing can help sell your home for a variety of reasons.

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Can video really help sell your home?

This is a question we get asked all the time. The answer? Absolutely. Keep in mind, however, that there’s a time and a place for different types of video. In showcasing homes with video, there are usually two different options.

The first is a standard video. This can be a simple walkthrough of the home showing each room’s spatial relationship to the other and the overall flow of the interior. Sometimes pictures just can’t translate this kind of physical space.

The second option is a drone video. This type of video is gaining popularity as more people are starting to buy drones for themselves. In real estate, these can come in handy, especially if you have an acreage property. That way, you can do a quick flyover and save people the extra work of walking the whole property or using their car to augment its physical scope. You can also use a drone to fly through the inside to give the viewers a bird’s eye tour of the interior.

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Video adds overall interest to your listing.

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In any case, there are three advantages to using video to help sell your home:

1. Your video will most likely get uploaded to YouTube. As you may know, Google owns YouTube. This will help improve your video’s SEO rankings and make your listing climb higher in the Google search ratings.

2. Video adds overall interest to your listing. When buyers look at a listing and see a video attached to its description, 90% of the time they will click on that video and inspect the listing for longer than they normally would.

3. It will get more people to schedule a showing for your home. This is because they’ve already gotten a sense of how the property is mapped out and they know they won’t be wasting their time by visiting it.

We’re so confident i...

Whether you’re using a standard video walkthrough or a drone video, using video for your listing can help sell your home for a variety of reasons.

Want to sell your Kansas City Home? Get a FREE home value report

Want to buy a Kansas City Home? Search all homes for sale

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Video adds overall interest to your listing.

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Previous Episode

Why Our Certified Pre-Owned Program Works

This is why our Certified Pre-Owned Program nets our sellers up to 18% more on homes than traditional sales.

Want to sell your Kansas City Home? Get a FREE home value report

Want to buy a Kansas City Home? Search all homes for sale

Have you heard about our Certified Pre-Owned Program? Today I’d like to break this program down for you and explain how it helps sellers add value to their homes before listing them.

The Certified Pre-Owned Program can help sellers add up to 18% more value to their homes than the traditional methods of selling. If you’re familiar with the certified pre-owned program in the used car industry, this program is a very similar concept and works just as well with real estate. As an example, let’s take a look at how this program works in the automotive industry:

Let’s say that Car A is $42,000 but is certified pre-owned and comes with a full detailed inspection, a one-year warranty, and some other type of incentive like free oil changes. Car B is a used $40,000 car that is not certified pre-owned, and you’d have to purchase as-is with not much other knowledge of its history. Because you’re taking a gamble with Car B, you’d probably be more willing to spend the extra $2,000 on Car A because it comes with a guarantee.

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Certified pre-owned homes may be worth up to 18% more than others.

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The same principle applies to real estate. If Home A is $298,000, comes with a three-year warranty, a 500-point inspection, has been appraised already, and has passed a pest inspection, would a buyer take a chance on Home B if they have no other information on it, even if it’s $13,000 less than Home A? A home that is certified pre-owned gives buyers more confidence, meaning that they are more likely to pay more for it.

Another thing that I like about our Certified Pre-Owned Program is that when we do the inspection on a home, we have complete control of how to address any problems. We see the results of the inspection prior to listing the home on the market, which gives us time to fix any potential hang-ups uncovered in the inspection before buyers make offers. This ensures a seamless transaction and accounts for far fewer deals falling through once a home gets under contract.

If you have any other questions about our Certified Pre-Owned Program or about buying or selling homes in Kansas City, give us a call or send us an email. We’d be happy to point you in the right direction!

Next Episode

We Wish You a Fantastic Holiday Season

We wanted to take a moment to thank you for all your business and hope you have a fantastic holiday season.

Want to sell your Kansas City Home? Get a FREE home value report

Want to buy a Kansas City Home? Search all homes for sale

We know this is a busy time of year, so we just wanted to take a quick minute to say happy holidays and wish you a fantastic New Year.

We also wanted to say thank you for all of the amazing business you trusted our team with this year and for all the great referrals you sent in our direction.

Take this time to spend with friends and family and enjoy the new year. We hope you have an amazing holiday season and a great 2017.