Ruth Handler - “Disruption”

06/19/18 • 70 min

Originally a plastics company, Mattel changed their focus to toys when co-founder Ruth Handler sensed a growing need for toys after the post-war baby-boom. Years later, she would disrupt the toy market by launching a doll for kids in the form of an adult woman. It would be called: Barbie. Sponsors! Pitney Bowes - Go to pb.com/WOMEN and get a free 60 day trial of a Pitney Bowes C200. ModCloth - To get 15% off your purchase of $100 or more, go to ModCloth.com and enter code WOMEN at checkout. LinkedIn - Go to LinkedIn.com/WOMEN and get $50 off your first job post. LightStream - Get an additional interest rate discount on top of LightStream’s already low rates at LightStream.com/GREATWOMEN See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Martha Stewart - “Commitment to Quality”

Martha Stewart started with a modest catering company and parlayed it into a branded empire that focused on quality. This simple business principle set Stewart on her way to becoming the first self-made female billionaire. However, her most impressive feat was earning back her empire that she lost following a slew of felony convictions. Sponsors! Leesa - Get $130 off AND get a free pillow when you go to Leesa.com/WOMEN Gusto - Sign up today and you’ll get 3 months free once you run your first payroll. Go to Gusto.com/WOMEN. Pretty Litter - Go to prettylitter.com and use code WOMEN to get 20% off your first order. ModCloth - Go to Modcloth.com and enter code WOMEN at checkout for 15% off your purchase of $100 or more. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Madam C. J. Walker - “Necessity”

After developing a scalp disorder that caused her to lose much of her hair, CJ Walker identified a market opportunity. So she developed her own homemade hair care products and marketed them to the black community. This would become an important business principle for her – necessity is the mother of invention. Sponsors! Pitney Bowes - For a free 60 day trial of a Pitney Bowes C200 go to PB.com/WOMEN Wunder - If you’re interested in helping businesses go solar while earning up to 7.5% annually, go to WunderCapital.com/WOMEN Gossip - Listen to episodes one and two of GOSSIP now on Apple Podcasts, Stitcher, or wherever you get your shows. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices