Lillian Vernon - “Bootstrapping”

07/24/18 • 60 min

Lillian Vernon had no formal business training but that didn’t stop her from starting her own business selling mail-order handbags out of her kitchen. An ad placed in Seventeen magazine for personalized purses and belts would lead to a multi-million dollar operation. Vernon would later become the first female-founded company on the American Stock Exchange. Sponsors! Halo Top - Halo Top is available nationwide. Find your pint at HaloTop.com. Follow them on social media @halotopcreamery. Ritual - Go to Ritual.com/WOMEN to sign up and learn more about Ritual vitamins. The Great Courses Plus - Get a full month of unlimited access to The Great Courses Plus for FREE at TheGreatCoursesPlus.com/Women. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Debbi Fields - “Customer Experience”

Debbi Fields showed that anyone can make a dream business reality. As a young mother with no business experience, she was able to open her first cookie store in Palo Alto, CA in the late 1970s. She often gave cookies away, telling customers they were the most essential investment she could make. Debbi Fields based her business not on selling cookies, but on customer experience. Sponsors! Halo Top - Halo Top is available nationwide. Find your pint at HaloTop.com. Follow them on social media @halotopcreamery. Leesa - Don't miss these summer savings! Get $160 off a Leesa mattress at Leesa.com/WOMEN. The Great Courses Plus - Get a full month of unlimited access to The Great Courses Plus for FREE at TheGreatCoursesPlus.com/Women. Wunder - If you’re interested in combating global climate change, while earning up to 7.5% annually, go to WunderCapital.com/Women. Gusto - Sign up today get 3 months free once you run your first payroll at Gusto.com/WOMEN. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Lydia Pinkham - “Networking”

In a time when women were desperate for safe and effective treatments for women’s health issues, Lydia Pinkham's Vegetable Compounds became one of the best-known medicines of the 19th century. She began by giving away the compound for free to create a strong referral network, which fueled the rapid growth of her business. Sponsors! Leesa - Get $160 off a Leesa mattress at Leesa.com/WOMEN LinkedIn - Go to LinkedIn.com/WOMEN to get $50 off your first job post. Care/of - Go to TakeCareOf.com and enter WOMEN for 25% off your first month of personalized Care/of vitamins. Secret - Not sweating is great, so you should buy Secret Clinical Strength Antiperspirant. Pretty Litter - Go to Prettylitter.com and use code WOMEN to get 20% off your first order. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices